Search results for: writing-for-visual-media

Writing for Visual Media

Author : Anthony Friedmann
File Size : 56.53 MB
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This updated edition of Writing for Visual Media will enable you to understand the nature of visual writing that lies behind the content of all visual media. This unique kind of writing must communicate to audiences through content producers, since audiences don't read the script. Most media content provides a solution to a communication problem, which the writer must learn to analyze and solve before writing the script. The new edition strengthens the method for creating content and writing in the correct language and established format for each visual medium, including commercial communication such as ads and PSAs, corporate communications, and training. An extended investigation into dramatic theory and how entertainment narrative works is illustrated by examples and detailed analysis of scenes, scripts and storylines, saving you designed to save writers from typical pitfalls and releasing your creative powers of invention. Writing for Visual Media will help you to develop an improved foundation for understanding interactive media and writing for non-linear content, while gaining the tools to effectively connect with your audience like a professional. Purchase of this book includes access to the companion website, www.focalpress.com/cw/friedmann (coming June 5), which provides: Sample scripts and video clips of those produced scripts An interactive glossary of camera shots, movements, and transitions Storyboards, scripts, screenplays, and links to industry resource Instructor materials such as PowerPoint lecture slides, a sample syllabus, and a test bank.

Writing for Visual Media

Author : Anthony Friedmann
File Size : 30.49 MB
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Writing for Visual Media looks at the fundamental problems a writer faces in learning to create content for media that is to be seen rather than read. It takes you from basic concepts to practice through a seven-step method that helps you identify a communications problem, think it through, and find a resolution before beginning to write. Through successive exercises, Writing for Visual Media helps you acquire the basic skills and confidence you need to write effective films, corporate and training videos, documentaries, web sites, PSAs, TV shows, nonlinear media, and other types of visual narratives. You'll explore your visual imagination and try out your powers of invention. The companion web site enriches the content of the printed book with video, audio, and sample scripts. It includes scripts and the video produced from them; visual demonstrations of concepts; and an interactive, illustrated glossary of terms and concepts. Please visit www.focalpress.com/cw/friedmann-9780240812359 click on the Interactive Content tab, and follow the registration instructions.

Corporate Media Production

Author : Ray DiZazzo
File Size : 75.90 MB
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Corporate Media Production thoroughly examines all aspects of this exciting creative field, from the initial script to the final stages of postproduction. The book also clarifies the roles of the writer, producer, director and client while focusing on the dynamic relationship shared by these key players. This in-depth book captures all the technical and creative elements used in the creation of media in the corporate world. Topics include: Program Needs Analysis Developing the creative concept Script essentials Keys to successful preproduction Lighting, camera and sound Directing executives, employees, and professional actors The director's key aesthetic skills Graphics Production Music and sound production Critical judgment and people skills Traditional and nonlinear editing Audio sweetening The future of corporate media

Writing the Visual

Author : Carol David
File Size : 33.66 MB
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WRITING THE VISUAL: A PRACTICAL GUIDE FOR TEACHERS OF COMPOSITION AND COMMUNICATION offers a variety of creative and theoretically based approaches to the development of visual literacy. The book's introduction and twelve chapters provide an array of pedagogical perspectives, exceptional field-tested assignments for students writing across the disciplines, and a strong bibliographic base from which readers might continue their exploration of visual studies. Presenting ideas both imaginative and practical for teachers and advanced students, WRITING THE VISUAL aims to expand our understanding of how visual and verbal elements contribute to a text's effectiveness. Extensively referencing key figures from ancient times to the present who have developed theories, described histories, and provided analyses of images, WRITING THE VISUAL responds to the growing desire for critical and creative engagement with visual language in composition and communication classrooms. - ABOUT THE EDITORS Carol David is Professor Emerita in the Department of English at Iowa State University, where she served as teacher and administrator of composition programs from 1960 until her retirement in 2001. Her research on writing, visuality, and technical communication has appeared in TECHNICAL COMMUNICATION QUARTERLY, JOURNAL OF BUSINESS COMMUNICATION, JOURNAL OF BUSINESS AND TECHNICAL COMMUNICATION, and elsewhere. - Anne R. Richards is Assistant Professor of English at Kennesaw State University, where she blends critical and interdisciplinary approaches to the teaching of multimedia literacy and technical writing. Her research on scientific images, color on the World Wide Web, and multimedia sound has appeared or is forthcoming in TECHNICAL COMMUNICATION QUARTERLY. - CONTRIBUTORS Contributors include Nancy Allen, Carol David, Jean Darcy, Jane Davis, Ryan Jerving, C. Richard King, Mark Mullen, L. J. Nicoletti, Alyssa O'Brien, Iraj Omidvar, Kristin Walker Pickering, Deborah Rard, Anne R. Richards, Yong-Kang Wei, and Barbara Worthington.

Catalog of Visual Media

Author : Suburban Library System (Burr Ridge, Ill.). Audio Visual Service
File Size : 43.81 MB
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Writing Visual Histories

Author : Florence Grant
File Size : 62.4 MB
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What can visual artifacts tell us about the past? How can we interpret them rigorously, weaving their formal and material qualities into rich social contexts to reach wider historical conclusions? Unfolding key historiographical and methodological issues, Writing Visual Histories equips students to answer these questions, showing visual analysis to be a key skill in historical research. A multifaceted structure makes this a practical guide for writing and reflecting on visual histories. A first section includes six case studies -- on topics ranging from medieval heraldry to Life magazine. These examples are followed by an exploration of essential concepts that inform historical thinking about visual matters, a treatment of disciplinary practices, and discussion of the practicalities (such as accessing museum collections and organising permissions) that scholars working with visual sources have to navigate. This book is an invaluable tool kit for opening up a historical understanding of visual phenomena and practices of looking, and for writing that takes an integrated approach to studies of the past.

Integrating Digital Literacy in the Disciplines

Author : Lauren Hays
File Size : 31.51 MB
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Digital literacy has become the vital competency that students need to master before graduating. This book provides rich examples of how to integrate it in disciplinary courses. While many institutions are developing introductory courses to impart universal literacy (skills students need to know) and creative literacy (skills for creating new content), discipline-specific skills (skills needed to succeed within a specific discipline) are a vital extension to their learning and ability to apply digital literacy in different contexts. This book provides examples of how to integrate digital literacy across a wide variety of courses spanning many domains. Rather than a wholly new core institutional outcome, digital literacy adds to the development of critical thinking, communication, problem-solving, and teamwork skills by building students’ capacities to assess online information so they can ethically share, communicate, or repurpose it through the appropriate use of available digital technologies. In short, it provides the vital digital dimension to their learning and the literacy skills which will be in increasing demand in their future lives. Following introductory chapters providing context and a theoretical framework, the contributing authors from different disciplines share the digital competencies and skills needed within their fields, the strategies they use to teach them, and insights about the choices they made. What shines through the examples is that, regardless of the specificity of the disciplinary examples, they offer all readers a commonality of approach and a trove of ideas that can be adapted to other contexts. This book constitutes a practical introduction for faculty interested in including opportunities to apply digital literacy to discipline-specific content. The book will benefit faculty developers and instructional designers who work with disciplinary faculty to integrate digital literacy. The book underscores the importance of preparing students at the course level to create, and be assessed on, digital content as fields are modernizing and delivery formats of assignments are evolving. Domains covered include digital literacy in teacher education, writing, musicology, indigenous literary studies, communications, journalism, business information technology, strategic management, chemistry, biology, health sciences, optometry, school librarianship, and law. The book demonstrates a range of approaches that can used to teach digital literacy skills in the classroom, including: Progressing from digital literacy to digital fluency Increasing digital literacy by creating digital content Assessment of digital literacy Identifying ethical considerations with digital literacy Sharing digital content outside of the classroom Identifying misinformation in digital communications Digitizing instructional practices, like lab notes and essays Reframing digital literacy from assumption to opportunity Preparing students to teach digital literacy to others Collaborating with other departments on campus to support digital literacy instruction Incorporating media into digital literacy (digital media literacy) Using digital storytelling and infographics to teach content knowledge] Weaving digital literacy throughout the curriculum of a program, and with increasing depth

Writing and Speaking in the Technology Professions

Author : David F. Beer
File Size : 39.41 MB
Format : PDF, Kindle
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An updated edition of the classic guide to technical communication Consider that 20 to 50 percent of a technology professional's time is spent communicating with others. Whether writing a memo, preparing a set of procedures, or making an oral presentation, effective communication is vital to your professional success. This anthology delivers concrete advice from the foremost experts on how to communicate more effectively in the workplace. The revised and expanded second edition of this popular book completely updates the original, providing authoritative guidance on communicating via modern technology in the contemporary work environment. Two new sections on global communication and the Internet address communicating effectively in the context of increased e-mail and web usage. As in the original, David Beer's Second Edition discusses a variety of approaches, such as: * Writing technical documents that are clear and effective * Giving oral presentations more confidently * Using graphics and other visual aids judiciously * Holding productive meetings * Becoming an effective listener The new edition also includes updated articles on working with others to get results and on giving directions that work. Each article is aimed specifically at the needs of engineers and others in the technology professions, and is written by a practicing engineer or a technical communicator. Technical engineers, IEEE society members, and technical writing teachers will find this updated edition of David Beer's classic Writing and Speaking in the Technology Professions an invaluable guide to successful communication.

Effective Communication and Soft Skills

Author : Nitin Bhatnagar
File Size : 70.57 MB
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Effective Communication and Soft Skills provides a clear understanding of the attributes of good communication vis-a-vis soft skills and hard skills. It offers practice and assessment modules to sharpen learning, while covering all the four tenets of language learning (listening, speaking, reading and writing). It covers all essential topics for teachers and students of BCom, BBA and MBA and mass communications, as well as professionals in all industries and is a comprehensive resource for inter-personal communication in the professional world.

Business and Professional Writing A Basic Guide Second Edition

Author : Paul MacRae
File Size : 73.79 MB
Format : PDF, ePub, Mobi
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Straightforward, practical, and focused on realistic examples, Business and Professional Writing: A Basic Guide is an introduction to the fundamentals of professional writing. The book emphasizes clarity, conciseness, and plain language. Guidelines and templates for business correspondence, formal and informal reports, brochures and press releases, and oral presentations are included. Exercises guide readers through the process of creating and revising each genre, and helpful tips, reminders, and suggested resources beyond the book are provided throughout. The second edition includes new sections on information security and ethics in business writing. New formal proposal examples have been added, and the text has been updated throughout.