Website Optimization


Author: Andrew King

Publisher: "O'Reilly Media, Inc."

ISBN: 0596515081

Category: Business & Economics

Page: 367

View: 4229

Provides advice on Web site design and Internet marketing to increase traffic, response time, and sales.

Website Optimization

An Hour a Day


Author: Rich Page

Publisher: John Wiley & Sons

ISBN: 111824060X

Category: Computers

Page: 300

View: 8182

Step-by-step instructions for executing a website testing andoptimization plan Website optimization is can be an overwhelming endeavor due tothe fact that it encompasses so many strategic and technicalissues. However, this hands-on, task-based book demystifies thispotentially intimidating topic by offering smart, practical, andtested instructions for developing, implementing, managing, andtracking website optimization efforts. After you learn how toestablish an optimization framework, you then dive into learninghow to develop a plan, test appropriately and accurately, interpretthe results, and optimize in order to maximize conversion rates andimprove profits. Zeroes in on fundamentals such as understanding key metrics,choosing analytics tools, researching visitors and their onsitebehavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pagesincluding the homepage, entry and exit pages, product and pricingpages, as well as the shopping cart and check-out process Guides you through important optimization areas such asoptimizing text and images Addresses advanced topics including paid search optimization,Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples,additional resources, tool reviews, and other relatedinformation Full of interesting case studies and helpful examples drawn fromthe author's own experience, Website Optimization: An Hour aDay is the complete solution for anyone who wants to get thebest possible results from their web page.

Mobile Website Optimization


Author: Sandeep Arora

Publisher: Lulu Press, Inc

ISBN: 1304988708

Category: Computers

Page: N.A

View: 9723

If your Digital Strategy and SEO efforts are still desktop focused, you are behind. Having a mobile website is the first step of your “mobile first” strategy. Your mobile website must be optimized for search engines and human visitors. This is a practical and actionable book with a lot of visuals. It is the result of what I learnt while working with clients. Digital Marketers and Strategist can get a 360 view of mobile optimization. Awesome mobile optimization includes (a)Knowing your business objectives and ROI potential for mobile (b)Choosing the correct mobile website architecture (c)Knowing the pros/cons of each mobile website architecture (d)Make sure search engine know about your mobile website architecture and how to redirect in various scenarios (e)10 mobile design best practices for best conversions (f)Factors to WOW your on-the-go customer (g)12 ways to increase mobile speed (important for Google & users) (h)Mobile keyword research process and SEO (i)Common mistakes to avoid

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do About it


Author: Dan Croxen-John,Johann van Tonder

Publisher: Kogan Page Publishers

ISBN: 0749475390

Category: Business & Economics

Page: 256

View: 4808

For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.

Bandit Algorithms for Website Optimization

Developing, Deploying, and Debugging


Author: John Myles White

Publisher: "O'Reilly Media, Inc."

ISBN: 1449341586

Category: Computers

Page: 88

View: 6646

When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles White shows you how this powerful class of algorithms can help you boost website traffic, convert visitors to customers, and increase many other measures of success. This is the first developer-focused book on bandit algorithms, which were previously described only in research papers. You’ll quickly learn the benefits of several simple algorithms—including the epsilon-Greedy, Softmax, and Upper Confidence Bound (UCB) algorithms—by working through code examples written in Python, which you can easily adapt for deployment on your own website. Learn the basics of A/B testing—and recognize when it’s better to use bandit algorithms Develop a unit testing framework for debugging bandit algorithms Get additional code examples written in Julia, Ruby, and JavaScript with supplemental online materials

Instant Website Optimization for Retina Displays How-To


Author: Kyle J. Larson

Publisher: Packt Publishing Ltd

ISBN: 184969513X

Category: Computers

Page: 56

View: 644

Written in an accessible and practical manner which quickly imparts the knowledge you want to know. As a How-to book it will use applied examples and teach you to optimize websites for retina displays. This book is for web designers and developers who are familiar with HTML, CSS, and editing graphics who would like to improve their existing website or their next web project with high-resolution images. You'll need to have a high-definition device to be able to test the examples in this book and a server to upload your code to if you're not developing it on that device.

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions


Author: Tim Ash,Maura Ginty,Rich Page

Publisher: John Wiley & Sons

ISBN: 1118234537

Category: Computers

Page: 480

View: 3496

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.





Publisher: Coffey Publishing


Category: Computers

Page: N.A

View: 4585

Managing the library online with the Nook could be a little challenging sometimes as it does tend to get a little unwieldy and hard. However this can still be done via the account interface. Read this book to know further about nook e-reader.

Ultimate Guide to Optimizing Your Website


Author: Jon Rognerud

Publisher: Entrepreneur Press

ISBN: 1613082576

Category: Business & Economics

Page: 320

View: 1616

Written for beginners, author Jon Rognerud offers every tip, trick, and secret from keyword research and competitive analysis, to marketing and messaging, content development, link building, and conversions and tracking of search engine positions. Local search, social media, and blogging are new to this edition, and show examples on how to optimize these important new development areas. Updated content includes social media search content that reflects strategies and market information to helps business owners easily add this companion to SEO work, blog optimization steps with best SEO tactics for creating search engine friendly sites, and the top ten hottest WordPress plugins for top traffic boost. A local SEO section shows readers how to avoid the most common mistakes on optimizaing for local search and the updated section on Google analytics shows how to track top keywords and pages. An updated link building section provides new white hat SEO link building tactics to provide better long term rankings and traffic building, and an expanded resource section includes updated screen-shots of SEO applied. Step-by-step examples are written with an “at the kitchen table” type dialogue for accessibility and an advanced strategy section takes readers to the next level.

The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve


Author: Jeffery W. Lantz

Publisher: Esquire Interactive

ISBN: 1449540546

Category: Law

Page: 282

View: 3027

How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo!, blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo!, and creating business pages on Facebook and Twitter.