Watch Your Words

The Rowman & Littlefield Language-skills Handbook for Journalists

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Author: Marda Dunsky

Publisher: Rowman & Littlefield

ISBN: 9780742553910

Category: Language Arts & Disciplines

Page: 83

View: 8897

A newer edition of this book is available for ordering at the following web address: https: //rowman.com/ISBN/9781442253421/Watch-Your-Words-A-Writing-and-Editing-Handbook-for-the-Multimedia-Age-Fourth-Edition Journalists trade in words. Using language accurately, clearly and consistently is part of their job and this skill is equally important for writers and editors. The second edition of Watch Your Words now updated according to changes in AP style is a handbook for quick and accessible classroom and newsroom use. Consistent with The Associated Press Stylebook, it establishes a baseline for language-skills knowledge in the areas of punctuation, grammar and usage, as well as AP style. This handy book also contains self-tests, answer keys and sections on spelling and copy-editing symbols. The second edition includes a new section of supplementary self-tests for additional practice. Mastery of the material in Watch Your Words can equip the student or professional with the basic tools for producing clean copy."

Watch Your Words

The Rowman & Littlefield Language-skills Handbook for Journalists

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Author: Marda Dunsky

Publisher: Rowman & Littlefield Publishers

ISBN: 9780742529960

Category: Language Arts & Disciplines

Page: 66

View: 5768

Journalists trade in words. Using language accurately, clearly, and consistently is part of their job - and this skill is equally important for writers and editors. Watch Your Words is designed as a handbook for quick and accessible classroom and newsroom use. Consistent with The Associated Press Stylebook, it establishes a baseline for language-skills knowledge in the areas of punctuation, grammar and usages as well as AP style. Self-tests, answer keys, and sections on spelling and copy-editing symbols also are included. For information on how to bundle this book with other Rowman & Littlefield textbooks, contact [email protected]

Garner's Modern English Usage

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Author: Bryan Garner

Publisher: Oxford University Press

ISBN: 0190491507

Category: Reference

Page: 1008

View: 2694

With more than a thousand new entries and more than 2,300 word-frequency ratios, the magisterial fourth edition of this book-now renamed Garner's Modern English Usage (GMEU)-reflects usage lexicography at its finest. Garner explains the nuances of grammar and vocabulary with thoroughness, finesse, and wit. He discourages whatever is slovenly, pretentious, or pedantic. GMEU is the liveliest and most compulsively readable reference work for writers of our time. It delights while providing instruction on skillful, persuasive, and vivid writing. Garner liberates English from two extremes: both from the hidebound "purists" who mistakenly believe that split infinitives and sentence-ending prepositions are malfeasances and from the linguistic relativists who believe that whatever people say or write must necessarily be accepted. The judgments here are backed up not just by a lifetime of study but also by an empirical grounding in the largest linguistic corpus ever available. In this fourth edition, Garner has made extensive use of corpus linguistics to include ratios of standard terms as compared against variants in modern print sources. No other resource provides as comprehensive, reliable, and empirical a guide to current English usage. For all concerned with writing and editing, GMEU will prove invaluable as a desk reference. Garner illustrates with actual examples, cited with chapter and verse, all the linguistic blunders that modern writers and speakers are prone to, whether in word choice, syntax, phrasing, punctuation, or pronunciation. No matter how knowledgeable you may already be, you're sure to learn from every single page of this book.

Authors Access

30 Success Secrets for Authors and Publishers

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Author: Irene Watson,Tyler R. Tichelaar,Victor R. Volkman

Publisher: Modern History Press

ISBN: 1932690980

Category: Language Arts & Disciplines

Page: 232

View: 840

The industry's most experienced veterans are ready to share their hard-won success secrets with you about... Editing and working with an editorWriting effective proseÿMarketing your productÿAmazon programs and Amazon KindleÿBook Proposals that workÿExploiting Web 2.0 to promote your bookÿBook DesignÿFreelancingÿOnline sales opportunitiesÿBranding yourself or your bookÿBook ReviewsÿGhostWritingÿSelf-PublishingÿExpanding PublicityÿGalleys and ARCs and more...ÿ The distilled wisdom from interviews, reports, and lessons learned from dozens of guests over two years of weekly podcasts is now at your fingertips! Whether youre into nonfiction, childrens books, mysteries, romance, science fiction, or history, you can take your writing and marketing power to new worlds of possibility with ... Authors Access -- Where authors get published and published authors get successful! More information at www.AuthorsAccess.com From Modern History Press www.ModernHistoryPress.com

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

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Author: Clarke Caywood

Publisher: McGraw Hill Professional

ISBN: 0071767460

Category: Business & Economics

Page: 640

View: 9070

The Definitive Guide to PR and Communications—updated with the newest social media and brand-reputation tools and techniques The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. Providing best practices for 28 key industries, the handbook is conveniently organized into thematic sections: Introduction to Public Relations and Integrated Communications— research, history, law and ethics Stakeholder Leadership in Public Relations—crisis management, employees, investors, consumers, press, corporate philanthropy and digital communities Current and Continuing Issues in Public Relations—business sustainability, environmental communications, and reputation and brand management Industries and Organizations: Business-to-Consumer and Business-to-Business—automotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy Each section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications. Use The Handbook of Strategic Public Relations and Integrated Marketing Communications to position your company, your brand and yourself for success for many years to come. Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications “The second edition of the Handbook of Strategic Public Relations and Integrated Marketing Communications is very impressive in its coverage of trends, tools, industries, and challenges. Every marketer needs to have a copy.” —Philip Kotler, Kellogg School of Management, Northwestern University, author of Marketing 3.0M ”The massively updated Handbook of Strategic Public Relations and Integrated Marketing Communications is the go to source for an overview of the fast changing field of PR and the central role it plays in marketing. An easy to read mélange of case studies from a wide variety of industries, commentaries on trends in the field, and insights on the links between theory and practice, it guides the reader through an increasingly complex—and ubiquitous—discipline.” —Jerry Swerling, Professor and Director of Public Relations Studies, and Director of Strategic Communication, PR Center, Annenberg School for Communication and Journalism, University of Southern California ”The Handbook is a fresh look at strategic public relations with great insights from top public relations professionals. Invaluable advice and a must read for all PR practitioners.” —Jane Ostrander, Vice President, Global Communications, Tenneco ”Few writers, and even fewer thinkers, in the world of public relations have the breadth and depth of experience shown by Clarke Caywood. The Second Edition of his Handbook of Strategic Public Relations demonstrates that range of experience in exquisite detail. Assembled here you’ll find the finest minds and biggest names in the profession. No PR practitioner or student of the art can afford to be without this superb collection.” —James S. O'Rourke, IV, Ph.D., Teaching Professor of Management, Mendoza College of Business, University of Notre Dame “A must-read that gives an ever greater importance to the human person as a stakeholder, and the object for which an organization is driven to do good, as a cornerstone for profitability.” — Jerry G. Kliatchko, Ph.D., Dean, School of Communication, University of Asia and the Pacific (UA&P), Manila, Philippines ”How can companies survive in the era of global competition? This book offers valuable clues from the perspective of managing a successful relationship with its stakeholders.” —Kimihiko Kondo, Dean and Professor of Marketing, Graduate School of Business, Otaru University of Commerce, Otaru, Hokkaido, Japan ”Caywood’s stakeholder approach distinguishes PR from other management fields. His book fully covers the stakeholder challenge across industries.” —Debbie Treise, Ph.D., Professor/Associate Dean Graduate Studies, College of Journalism and Communications, University of Florida "This second edition will certainly provide readers with an advanced understanding of public relations in a rapidly changing IMC environment." —Dean M Krugman, Professor Emeritus, Department of Advertising and Public Relations, University of Georgia "Clarke Caywood's PR Handbook provides invaluable counsel on every major issue facing today's public relations practitioner. Non-PR executives also will gain important communication insights from 70 of the greatest minds in public relations.” —Ron Culp, Public Relations Consultant and Director, MA Program in Public Relations and Advertising, DePaul University ”In this 21st Century age of Integrated Marketing Communications, Dr. Clarke Caywood has compiled the blueprint on how to approach Public Relations in these contemporary times.” —J.P. James, Senior Partner, Engagement Marketing, MEC & Assistant Adjunct Professor, CUNY Hunter College and New York University ”Our function’s number-one objective is develop and successfully execute communications strategies that help our companies and organizations win in the marketplace, and Clarke Caywood’s Handbook of Strategic Public Relations and Integrated Marketing Communications provides students of our profession the best in real-world thinking and successful execution.” —Jim Spangler, Vice President, Chief Communications Officer, Navistar, Inc.

Best Newspaper Writing 2005

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Author: Aly Colón

Publisher: Cq Press

ISBN: 9781933116518

Category: Language Arts & Disciplines

Page: 390

View: 4796

The Poynter Institute once again brings you the year's best newswriting and community service photojournalism, showcasing the winners and finalists of the American Society of Newspaper Editors annual competition. The perfect reader for aspiring journalists, Best Newspaper Writing 2005 offers a wide array of exemplary writing and photojournalism, providing quality models students can analyze and emulate.

Books in Print

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Author: N.A

Publisher: N.A

ISBN: N.A

Category: American literature

Page: N.A

View: 4749

Books in print is the major source of information on books currently published and in print in the United States. The database provides the record of forthcoming books, books in-print, and books out-of-print.

Creative Editing

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Author: Dorothy A. Bowles,Diane L. Borden

Publisher: Wadsworth Publishing Company

ISBN: 9780534562168

Category: Business & Economics

Page: 418

View: 5381

1. The Copy Editor's Role. 2. Using Correct Grammar and Punctuation. 3. Consistent Style and Correct Words. 4. Editing Stories. 5. Checking Facts. 6. Legal Concerns. 7. Editing and Ethics. 8. Typography. 9. Writing Headlines. 10. Editing Pictures and Infographics. 11. Design and Layout.