Twitter for Good

Change the World One Tweet at a Time


Author: Claire Diaz-Ortiz

Publisher: John Wiley & Sons

ISBN: 1118061934

Category: Business & Economics

Page: 206

View: 502

The head of the online networking site's corporate social innovation and philanthropy divisions explains how Twitter offers a unique platform to connect individuals and influence change, outlining strategies for launching cause-based campaigns that can use Twitter as a force for positive activism.

Protecting Children Online?

Cyberbullying Policies of Social Media Companies


Author: Tijana Milosevic,Sonia Livingstone

Publisher: MIT Press

ISBN: 0262037092

Category: Computers

Page: 296

View: 2179

High-profile cyberbullying cases often trigger exaggerated public concern about children's use of social media. Large companies like Facebook respond by pointing to their existing anti-bullying mechanisms or coordinate with nongovernmental organizations to organize anti-cyberbullying efforts. Do these attempts at self-regulation work? In this book, Tijana Milosevic examines the effectiveness of efforts by social media companies -- including Facebook, Twitter, YouTube, Snapchat, and Instagram -- to rein in cyberbullying by young users. Milosevic analyzes the anti-bullying policies of fourteen major social media companies, as recorded in companies' corporate documents, draws on interviews with company representatives and e-safety experts, and details the roles of nongovernmental organizations examining their ability to provide critical independent advice. She draws attention to lack of transparency in how companies handle bullying cases, emphasizing the need for a continuous independent evaluation of effectiveness of companies' mechanisms, especially from children's perspective. Milosevic argues that cyberbullying should be viewed in the context of children's rights and as part of the larger social problem of the culture of humiliation. Milosevic looks into five digital bullying cases related to suicides, examining the pressures on the social media companies involved, the nature of the public discussion, and subsequent government regulation that did not necessarily address the problem in a way that benefits children. She emphasizes the need not only for protection but also for participation and empowerment -- for finding a way to protect the vulnerable while ensuring the child's right to participate in digital spaces.

Ultimate Guide to Twitter for Business

Generate Quality Leads Using Only 140 Characters, Instantly Connect with 300 million Customers in 10 Minutes, Discover 10 Twitter Tools that Can be Applied Now


Author: Ted Prodromou

Publisher: Entrepreneur Press

ISBN: 1613081820

Category: Business & Economics

Page: 304

View: 4597

Who should you follow? How many people should you follow? How often should you tweet? Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove that 140 characters or less and a hashtag can dramatically grow your brand and your business, Prodromou takes you step by step into the Twitterverse and shows you how to tweet your way to the top of your industry.

Twitter for Authors

Social Media Book Marketing Strategies for Shy Writers


Author: Beth Barany

Publisher: Barany Productions

ISBN: 1489508104

Category: Business & Economics

Page: 124

View: 1476

Social media book marketing is key to building your author platform and to selling more books. For many authors, the idea of sharing themselves with the world through Twitter and other social media platforms can be petrifying. But in Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers, you will discover simple ways to connect with your audience and potential readers. In this easy-to-read guide, written by a shy writer, novelist and teacher, Beth Barany, you'll find the confidence and encouragement to step into social media and the how-to steps on what to say, how to find your followers, and how to present yourself in 140 characters or less. With a focus on Twitter, the author takes you through the principles you need to understand to make this medium useful to your writing career. Chapters cover such topics as how to: -- Set up your Twitter profile -- Get comfortable with Twitter -- Craft messages to get your potential readers curious -- Build your network on Twitter -- Use special tools like hashtags and chats -- Get examples of what other writers say on Twitter -- Make best use of your Twitter time -- Use Twitter to build your author career even before you're published Delivered in 20 short chapters, Twitter for Authors: Social Media Book Marketing Strategies for Shy Writers is designed to be read and then acted upon, so you can build your audience and your author brand today.

Twitter For Dummies


Author: Laura Fitton,Anum Hussain,Brittany Leaning

Publisher: John Wiley & Sons

ISBN: 1118960092

Category: Computers

Page: 312

View: 4727

A fully updated new edition of the fun and easy guide to getting up and running on Twitter With more than half a billion registered users, Twitter continues to grow by leaps and bounds. This handy guide, from one of the first marketers to discover the power of Twitter, covers all the new features. It explains all the nuts and bolts, how to make good connections, and why and how Twitter can benefit you and your business. Fully updated to cover all the latest features and changes to Twitter Written by a Twitter pioneer who was one of the first marketers to fully tap into Twitter's business applications Ideal for beginners, whether they want to use Twitter to stay in touch with friends or to market their products and services Explains how to incorporate Twitter into other social media and how to use third-party tools to improve and simplify Twitter

Greater Expectations (Frames Series), eBook

Succeed (and Stay Sane) in an On-Demand, All-Access, Always-On Age


Author: Barna Group,,Claire Diaz-Ortiz

Publisher: Zondervan

ISBN: 0310433797

Category: Religion

Page: 96

View: 8373

Remember when all you needed was a cool business card for cocktail parties? Now social status is determined in a hundred ways that all come with their own pressures-how many Twitter followers do you have? How many facebook page likes? How much traffic does your site get? Are you speaking? Traveling? How full is your inbox? While pressure has always been there, in many ways that pressure is more public than ever. The world is both bigger and smaller today. With access to so much media and so quickly, we know everything that's going on in the world. We are bombarded with possibilities and opportunities. It seems like we have limitless choices. It's easy to feel like your life is small, that you aren't doing enough, that other lives, careers, and even cities are more exciting than yours. The challenge today is, with limitless public pressure on how your life measures up against everyone else's, how do you find contentment in this context? Join Claire Diaz-Ortiz, an author, speaker, and Twitter employee, in this Barna Frame as she explores this timely issue.

101 Social Media Tactics for Nonprofits

A Field Guide


Author: Melanie Mathos,Chad Norman

Publisher: John Wiley & Sons

ISBN: 1118218892

Category: Business & Economics

Page: 224

View: 9230

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

The Socially Savvy Advisor

Compliant Social Media for the Financial Industry


Author: Jennifer Openshaw

Publisher: John Wiley & Sons

ISBN: 1118959086

Category: Business & Economics

Page: 368

View: 5486

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for theFinancial Industry is the complete guide to creating aneffective social media strategy without breaking the big rules.Written by an industry specialist Jennifer Openshaw, alongsideStuart Fross, Fidelity International's former general counsel, andAmy McIlwain, president of Financial Social Media, this book mergesmarketing basics with FINRA and SEC guidelines to help readerscreate an effective social media campaign specifically for thefinance and investing world. Contributions from industry leaders atCharles Schwab, Citibank, and others provide inside perspective andexperience so readers can tap into a new audience. With a focus oncompliance, the book clears common hurdles while dispelling mythsand outlining effective methods and techniques. Readers also gainaccess to a website featuring videos, Q & As, tutorials,Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solopractitioners to large asset managers, everyone's consumed by how,when, and where to use this new and powerful medium—butguidance is hard to find. The Socially Savvy Advisor coversthe entire issue, from platform, to content, to what not todo. Best practices in using social media for advisors andcompliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other socialplatforms Elements of a good social media policy Managing the top issues related to marketing and businessdevelopment, engagement, and compliance With the right plan and the proper technique, social mediamarketing can dramatically improve client outreach and retention.The Socially Savvy Advisor provides the expert insight,tools, and guidance that shape a robust, effective strategy.

Too Much Information

Or: Can Everyone Just Shut Up for a Moment, Some of Us Are Trying to Think


Author: Dave Gorman

Publisher: Random House

ISBN: 140903321X

Category: Travel

Page: 352

View: 8487

It’s hard to imagine a world where anything you could possibly want to know about – and everything you don’t even know you want to know about – isn't accessible 24-hours a day, seven days a week, with just a few taps of our fingers. But that world once existed. And Dave Gorman remembers it. He remembers when there were only three channels on TV. He remembers when mobile phones were the preserve of arrogant estate agents and yuppie twonks. And he remembers when you had to unplug your phone to plug the computer into the landline in order to use the (crippling slow) internet. Nowadays of course, the world is full of people trying to tell us things. So much so that we have taught our brains not to pay much attention. After all, click the mouse, tap the screen, flick the channel and it's on to the next thing. But Dave Gorman thinks it's time to have a closer look, to find out how much nonsense we tacitly accept. Suspicious adverts, baffling newspaper headlines, fake twitter, endless cat videos, insane TV shows where the presenters ask the same questions over and over. Can we even hear ourselves think over the rising din? Or is there just too much information?