The Persuasion Code

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime


Author: Christophe Morin,Patrick Renvoise

Publisher: John Wiley & Sons

ISBN: 1119440769

Category: Business & Economics

Page: 352

View: 3350

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

The Persuasion Handbook

Developments in Theory and Practice


Author: James Price Dillard,Michael Pfau

Publisher: SAGE

ISBN: 9780761920069

Category: Philosophy

Page: 874

View: 1326

The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

The Lost Code of the Illuminati


Author: Abbé Baruel

Publisher: Jazzybee Verlag

ISBN: 3849644669

Category: Body, Mind & Spirit

Page: 229

View: 5856

This is the third part (of four) of Abbé Barreul's massive polemic history of the French Revolution. This portion of this book is of interest because it contains extensive quotes from the actual literature of the Bavarian Illuminati. This is the comprehensive work in English on the historical theory, structure and practice of the Bavarian Illuminati. It complements Robison's Proofs of a Conspiracy, the other major contemporary account. (J.B. Hare, May 11th, 2008.)

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability

Leveraging Consumer Psychology to Drive Profitability


Author: Steven S. Posavac

Publisher: Routledge

ISBN: 131747371X

Category: Business & Economics

Page: 336

View: 5813

The unique contribution of Cracking the Code is its spotlight on how the knowledge of consumer psychology principles can be used to improve managerial decision making and organizational performance. Research on consumer behavior typically has a narrow focus and does not offer reliable and practical direction for marketers. Taken collectively, however, the conclusions of research streams can provide valuable information from which managers can base their decisions. The contributing authors of Cracking the Code offer a set of rules for managerial action that has been distilled from reviews of research areas in which they are experts. The book contains systematic, prescriptive advice based on state-of-the-art knowledge from multiple research lines regarding how consumers think and choose. The chapters cover fundamental topics such as new product management, marketing mix strategy, marketing communications and advertising, social media, and experiential marketing.

Investigation of the National Recovery Administration

Hearings Before the Committee on Finance, United States Senate, Seventy-fourth Congress, First Session, Pursuant to S. Res. 79, a Resolution for an Investigation of Certain Charges Concerning the Administration of Industrial Codes by the National Recovery Administration


Author: United States. Congress. Senate. Committee on Finance

Publisher: N.A


Category: Business & Economics

Page: N.A

View: 5590


A Concise Comparison of the Federal Rules with the California Code


Author: Miguel A. Mendez

Publisher: West Academic Publishing


Category: Law

Page: 909

View: 6023

This is the only book that concisely and systematically compares the Federal Rules of Evidence and California Evidence Code. Each chapter corresponds to an article of the FRE. Each section contains the applicable Rule, the corresponding Evidence Code Section(s), and a concise comparison of the two. The 2009 Edition newly includes the complete set of the FRE and the Evidence Code, including their respective notes and comments. It also newly includes the deleted Rules and a table that indicates where the Rules and Evidence Code Sections are cited in the book.

The Writings of Thomas Jefferson

Being His Autobiography, Correspondence, Reports, Messages, Addresses, and Other Writings, Official and Private


Author: Thomas Jefferson,H. A. Washington

Publisher: Cambridge University Press

ISBN: 1108032877

Category: History

Page: 648

View: 4375

Thomas Jefferson (1743-1826) was the third United States President (1801-9) and the principal author of the Declaration of Independence. An advocate of republicanism, he envisioned America as an 'Empire of Liberty' that would strive to promote freedom around the world. First published in 1853-4, this nine-volume edition of Jefferson's writings shows the breadth of his intellectual and political interests. His autobiography, letters, diaries and political memoranda reflect a life lived at the centre of pivotal events, including the French and American Revolutions, and the founding of a new nation. Through them we discover his contribution to the pursuit of world peace, the evolving relationships between the United States and the European powers, and the development of the American constitution and judicial system. Volume 1 includes his autobiography and letters to various dignitaries, written up to and during his 1784-9 mission to Europe.