The Persuasion Code

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime


Author: Christophe Morin,Patrick Renvoise

Publisher: John Wiley & Sons

ISBN: 1119440769

Category: Business & Economics

Page: 352

View: 3846

The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.

Investigation of the National Recovery Administration

Hearings Before the Committee on Finance, United States Senate, Seventy-fourth Congress, First Session, Pursuant to S. Res. 79, a Resolution for an Investigation of Certain Charges Concerning the Administration of Industrial Codes by the National Recovery Administration


Author: United States. Congress. Senate. Committee on Finance

Publisher: N.A



Page: N.A

View: 500

The Persuasion Handbook

Developments in Theory and Practice


Author: James Price Dillard,Michael Pfau

Publisher: SAGE

ISBN: 9780761920069

Category: Philosophy

Page: 874

View: 6907

The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

The Lost Code of the Illuminati


Author: Abbé Baruel

Publisher: Jazzybee Verlag

ISBN: 3849644669

Category: Body, Mind & Spirit

Page: 229

View: 6483

This is the third part (of four) of Abbé Barreul's massive polemic history of the French Revolution. This portion of this book is of interest because it contains extensive quotes from the actual literature of the Bavarian Illuminati. This is the comprehensive work in English on the historical theory, structure and practice of the Bavarian Illuminati. It complements Robison's Proofs of a Conspiracy, the other major contemporary account. (J.B. Hare, May 11th, 2008.)

The Ultimate Neuromarketing Research Guide

Neuroscience, Methods, and Ethics


Author: Christophe Morin Ph D

Publisher: N.A

ISBN: 9781070732237


Page: 74

View: 4966

This guide provides critical help to anyone interested in neuromarketing research. It covers basic neuroscience principles as well as a clear and simple description of the pros and cons of each research method currently used to collect neurophysiological data to assess the effectiveness of marketing stimuli. Unlike a traditional textbook, this guide is written by a foremost researcher in neuromarketing and media psychology. Not only do you get the practical information you expect but you will also learn a very successful persuasion theory recently introduced by the author in a new book published by Wiley in 2018 entitled "The Persuasion Code" and co-authored by Patrick Renvoise.


A Concise Comparison of the Federal Rules with the California Code


Author: Miguel A. Mendez

Publisher: West Academic Publishing


Category: Law

Page: 909

View: 2363

This is the only book that concisely and systematically compares the Federal Rules of Evidence and California Evidence Code. Each chapter corresponds to an article of the FRE. Each section contains the applicable Rule, the corresponding Evidence Code Section(s), and a concise comparison of the two. The 2009 Edition newly includes the complete set of the FRE and the Evidence Code, including their respective notes and comments. It also newly includes the deleted Rules and a table that indicates where the Rules and Evidence Code Sections are cited in the book.

The Persuasion Explosion

Your Guide to the Power & Influence of Contemporary Public Relations


Author: Art Stevens

Publisher: Acropolis Books Incorporated


Category: Business & Economics

Page: 224

View: 3321

Describes the nature of public relations, recounts examples of good and poor public relations campaigns, and discusses press conferences, publicity, and interviews

IIMA - The Persuasive Manager

Communication Strategies For 21St Century Managers


Author: M M Monippally

Publisher: Random House India

ISBN: 818400169X

Category: Literary Collections

Page: 280

View: 3000

The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers.