Search results for: the-luxury-market-in-india

The Luxury Market in India

Author : G. Atwal
File Size : 50.92 MB
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

The Luxury Market in India

Author : G. Atwal
File Size : 90.78 MB
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A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Luxury Marketing

Author : Klaus-Peter Wiedmann
File Size : 49.27 MB
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​ The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Luxury Brands in China and India

Author : Glyn Atwal
File Size : 38.87 MB
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This book provides an analysis of the luxury industry in two of the world’s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets.

Management Research in a Changing Climate

Author : Dr. Mu. Subrahmanian, R. Banureka& S. Chandrasekaran
File Size : 43.41 MB
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Indian Business Scenario Opportunities Challenges

Author : M.Ganesh Babu Dr.Bandaru Srinivasa Rao G.Vani Dr.SivakumarDeene R.Rajkumar
File Size : 81.45 MB
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India by Design

Author : Michael Boroian
File Size : 29.12 MB
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A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Luxury Brands in Emerging Markets

Author : G. Atwal
File Size : 48.47 MB
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Retail Market Study 2013

Author : Marc-Christian Riebe
File Size : 24.45 MB
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The last year's Retail Market Study reached 20'000 readers. This year we covered 145 Shopping Cities, 500 Shopping Malls, 750 High Streets, 1'000 Retailers & 2'000 Store Openings on 976 pages.

Management Practices Opportunities and Challenges

Author : BSR Moorthy, Dr Siva Kumar
File Size : 54.76 MB
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