Search results for: the-luxury-market-in-brazil

The Luxury Market in Brazil

Author : C. Diniz
File Size : 74.3 MB
Format : PDF
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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

The Luxury Market in Brazil

Author : C. Diniz
File Size : 43.8 MB
Format : PDF, Docs
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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

Luxury Brands in Emerging Markets

Author : G. Atwal
File Size : 69.6 MB
Format : PDF, ePub, Mobi
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

Luxury Brands in Emerging Markets

Author : G. Atwal
File Size : 46.18 MB
Format : PDF, Kindle
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This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.

The Road to Luxury

Author : Ashok Som
File Size : 68.48 MB
Format : PDF, ePub
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A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Global Luxury Trends

Author : J. Hoffmann
File Size : 27.66 MB
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The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.

Innovations in Services Marketing and Management Strategies for Emerging Economies

Author : Goyal, Anita
File Size : 31.65 MB
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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

DOING BUSINESS IN BRAZIL OPPORTUNITIES AND THREATS

Author : Isabella Vasconcellos
File Size : 48.71 MB
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Brazil represents a consumer market of 210 million people, a great opportunity for many kinds of business. It is the fifth most populous country in the world. Brazil has become the world's largest consumer market for perfumes, second largest for hair treatment products, third for cosmetics and soft drinks and the fourth for bottled water, not to mention many other products like chocolate, mobile phones, video games, wall tiles and automobiles. Brazil's diversity and dynamism defy any one-size-fits-all approach. It is necessary to plan by targeting city clusters within the country, and companies can seize growth opportunities. To do that, business models must be reviewed and new organizational forms and value chains included in order to drive wealth creation. Business model design indeed is central to value creation (Zott and Amit, 2013).This book gives an overview of different sectors of the economy where there are business opportunities and threats.

Fashion Cultures Revisited

Author : Stella Bruzzi
File Size : 20.97 MB
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Following on from the ground-breaking collection Fashion Cultures, this second anthology, Fashion Cultures Revisited, contains 26 newly commissioned chapters exploring fashion culture from the start of the new millennium to the present day. The book is divided into six parts, each discussing different aspects of fashion culture: Shopping, spaces and globalisation Changing imagery, changing media Altered landscapes, new modes of production Icons and their legacies Contestation, compliance, feminisms Making masculinities Fashion Cultures Revisited explores every facet of contemporary fashion culture and the associated spheres of photography, magazines and television, and shopping .Consequently it is an ideal companion to those interested in fashion studies, cultural studies, art, film, fashion history, sociology and gender studies.

Retail Market Study 2012

Author : Marc-Christian Riebe
File Size : 73.58 MB
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The first Worldwide Retail Market Study carried out by the Location Group examined the 65 most noteworthy international fashion capitals, together with Switzerland, Germany and Austria on 500 pages. As part of this study, 850 retailers, 600 High Streets and 450 shopping centres were put under the microscope. 53 newcomers to Zurich's Bahnhofstrasse were described in the 10-year report.