The Little Blue Book

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The Little Blue Book

The Little Blue Book

The Essential Guide to Thinking and Talking Democratic

  • Author: George Lakoff,Elisabeth Wehling
  • Publisher: Simon and Schuster
  • ISBN: 1476700036
  • Category: Political Science
  • Page: 112
  • View: 6453
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The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.

The Little Blue Book Advent and Christmas Seasons 2019-2020

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The Little Blue Book Advent and Christmas Seasons 2019-2020

The Little Blue Book Advent and Christmas Seasons 2019-2020

Six-minute reflections on the Sunday Gospels of Year A

  • Author: Ken Untener
  • Publisher: Little Books
  • ISBN: 0998128996
  • Category: Religion
  • Page: 90
  • View: 4565
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Six minutes a day. That’s what you’re asked to give during these next 43 days – the 24 days of the Advent season, and the 19 days of the Christmas season. Each 24-hour day has 240 “six minute” packages. During the Advent and Christmas seasons, you’re asked to give one of those to the Lord.

The Little Blue Book

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The Little Blue Book

The Little Blue Book

A Register of Federal Offices and Salaries

  • Author: N.A
  • Publisher: N.A
  • ISBN: N.A
  • Category: United States
  • Page: 122
  • View: 4173
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The Little Blue Book of Advertising

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The Little Blue Book of Advertising

The Little Blue Book of Advertising

52 Small Ideas That Can Make a Big Difference

  • Author: Steve Lance,Jeff Woll
  • Publisher: Penguin
  • ISBN: 1101216271
  • Category: Business & Economics
  • Page: 288
  • View: 3219
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These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising. This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance: #3 Read what your customer reads, watch what she watches #10 Quality is the absence of nonquality signals #15 Sell the benefit, the advantage, and the feature—in that order #19 Get the no-bodies out of your approval process #41 Know when and how to scream “sale” Just as Jeffrey Gitomer’s hugely successful The Little Red Book of Selling became the gotta-have resource for salespeople, Steve Lance and Jeff Woll have written the perfect handbook for what does and doesn’t work in today’s advertising world.

The Little Blue Book of Marketing

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The Little Blue Book of Marketing

The Little Blue Book of Marketing

Build a Killer Plan in Less Than a Day

  • Author: Paul Kurnit,Steve Lance
  • Publisher: Penguin
  • ISBN: 1101159723
  • Category: Business & Economics
  • Page: 288
  • View: 468
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A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, The Little Blue Book of Marketing is a powerful tool in a small package.

The Little Blue Book of Selling

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The Little Blue Book of Selling

The Little Blue Book of Selling

  • Author: John Brentlinger
  • Publisher: N.A
  • ISBN: 9780975902707
  • Category: Sales personnel
  • Page: 223
  • View: 8140
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The Little Blue Book of Fitness and Health

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The Little Blue Book of Fitness and Health

The Little Blue Book of Fitness and Health

  • Author: Gary Savage,Anthony Jarvis,Sara Henry
  • Publisher: Thomas Nelson
  • ISBN: 1418559016
  • Category: Health & Fitness
  • Page: 160
  • View: 5412
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Fitness and good health are the result of a change in lifestyle. The 393 commonsense tips in this book will lead to a properly conditioned body, a sound mind, and a contented spirit.

The Little Blue Book

This ebook list for those who looking for to read The Little Blue Book, you can read or download in PDF, ePub or Mobi. May some of ebooks not available on your country and only available for those who subscribe and depend to the source of library websites.

The Little Blue Book

The Little Blue Book

A Girl's Guide to Owning Your Professional Development.

  • Author: Neysha Arcelay
  • Publisher: Independently Published
  • ISBN: 9781070660424
  • Category:
  • Page: 87
  • View: 5631
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Have you ever felt you were ready for your next career step, but are not sure where to start? Then this book is for you! After mentoring hundreds of professionals, and through her own vast cross-industry experience in the Corporate World, Neysha encourages everyone to follow their purpose, stay curious, and steer away from complacency. In this guide full of real-life examples she walks her readers through a step by step guide to determining your career aspirations, creating a plan of action, and surrounding yourself with a strong support system. A must read for those wanting to jump-start their career growth.

WebMD Little Blue Book: St. Louis

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WebMD Little Blue Book: St. Louis

WebMD Little Blue Book: St. Louis

  • Author: WebMD
  • Publisher: N.A
  • ISBN: 9780016461798
  • Category: Medical
  • Page: 150
  • View: 3988
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My Little Blue Book of Poetry

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My Little Blue Book of Poetry

My Little Blue Book of Poetry

  • Author: Jae Reitz
  • Publisher: CreateSpace
  • ISBN: 9781482538519
  • Category:
  • Page: 32
  • View: 8723
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A collection of selected poems of struggle and undoing in the life of a troubled individual.