Search results for: the-definitive-guide-to-strategic-content-marketing

The Definitive Guide to Strategic Content Marketing

Author : Lazar Dzamic
File Size : 38.72 MB
Format : PDF, ePub, Docs
Download : 966
Read : 1069
Download »
Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all of these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, featuring interviews with leading academics, industry experts, global thought leaders and influencers. The editors of The Definitive Guide to Strategic Content Marketing weave different voices together to present a balanced view of content marketing, grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results. This structure allows readers to move through the book according to their interests, and cherry-pick the most useful aspects of each discussion to apply to their own marketing initiatives. Containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, and agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture and more, this book is a truly unique resource. Online resources include bonus chapters. With a foreword written by Tom Goodwin, author of Digital Darwinism and EVP, Head of Innovation at Zenith USA, this book contains insight and contributions from a wealth of A-list industry professionals and influencers, including: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

Content The Atomic Particle of Marketing

Author : Rebecca Lieb
File Size : 42.45 MB
Format : PDF
Download : 345
Read : 400
Download »
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognised industry thought-leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.

Search and Social

Author : Rob Garner
File Size : 41.45 MB
Format : PDF, ePub, Mobi
Download : 677
Read : 947
Download »
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.

The Definitive Guide to Real Time Content Marketing

Author : Janaan Shamoon
File Size : 50.8 MB
Format : PDF, ePub, Mobi
Download : 340
Read : 150
Download »
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition is "the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action" Content marketing creates interest in a product through educational, entertaining or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems." Table of Contents: Preface 7 1 Introduction to Content Marketing 8 1.1 Old vs. New Rules of Marketing 9 1.2 Defining Content Marketing 10 1.3 Who Uses and Publishes Content 11 1.4 Where Content Marketing Is 12 1.5 The Benefits of Content Marketing 14 2 Content Marketing Strategy Development - How to Prepare and What to Use 15 2.1 What Does Content Do? 15 2.2 Preparing for a Content Marketing Strategy 16 2.3 Media Tools Available 18 2.4 Forms Used in Media Tools 20 2.5 A Final Word on Content 23 Content Marketing Search Engine Optimization in Content Marketing 24 3.1 Basics of SEO 24 3.2 What are Keywords? 25 3.3 Determining Keywords 26 3.4 Placing Keywords 28 4 Website and Profiles 31 4.1 Your Website 32 4.2 Social Media Profiles 33 4.3 Blogs 35 4.4 Email Content 36 5. External Sites 37 5.1 Benefits of Content Beyond the Organization 37 5.2 Common External Sites and Media Tools to Use 38 5.3 Article Directories 39 5.4 Open Source Content Sites 41 5.5 How-To Sites 42 5.6 Guest Posting (On Blogs, Newsletters, etc.) 45 5.7 Affiliate Programs 46 Content Marketing User-Generated Content 47 6.1 Where is User-Generated Content? 48 6.2 Creating a Space for User-Generated Content 48 6.3 Customer Reviews 49 6.4 Handling Negative User-Generated Content 49 6.5 The Pros and Cons of User-Generated Content 49 Resources 51 Executive

The Definitive Guide to Entertainment Marketing

Author : Al Lieberman
File Size : 85.5 MB
Format : PDF, ePub
Download : 369
Read : 934
Download »
Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…any content, on any platform, in any market, worldwide. You’ll master innovative new ways to grab consumers’ attention and wallets fast…make your experiences wannasee, haftasee, mustsee…drive more value through social platforms, mobile technologies, and integrated marketing strategies…overcome challenges ranging from bad buzz to piracy…fully leverage licensing, merchandising, and sponsorships…and successfully market all forms of entertainment.

Branded Content

Author : Jonathan Hardy
File Size : 22.37 MB
Format : PDF, Kindle
Download : 826
Read : 911
Download »
This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands’ own media, native advertising, and the integration of branded content across film, television, journalism and publishing, online, mobile, and social media. This ambitious historical, empirical, and theoretical study examines industry practices, policies, and ‘problems’, advancing a framework for analysis of communications governance. Featuring examples from the UK, US, EU, Asia, and other regions, it illustrates and explains industry practices, forms, and formats and their relationship with changing market conditions, policies, and regulation. The book provides a wide-ranging and incisive guide to contemporary advertising and media practices, to different arguments and perspectives on these practices arising in industry, policy, and academic contexts, and to the contribution made by critical scholarship, past and present. It also offers a critical review of industry, regulatory, societal, and academic literatures. Jonathan Hardy examines the erosion of the principle of separating advertising and media and calls for a new framework for distinguishing marketing communications across 21st-century communications. With a focus on key issues in industry, policy, and academic contexts, this is essential reading for students of media industries, advertising, marketing, and digital media.

Content Strategy Masterclass The Definitive Guide for Content Strategy

Author : Byron White
File Size : 28.17 MB
Format : PDF
Download : 459
Read : 430
Download »
The content marketing revolution is in full force. Content strategy is needed to win the war on the web, and it's difficult to learn when you're short on time. That's where The Content Strategy MasterClass comes in. The fourth book for author Byron White, it's the gateway to a vault of information, including templates, plans, samples and an online certification program that's like a GPS for content strategy. One of the original content marketing revolutionaries, Byron White is chair of Content Marketing Conference and founder of WriterAccess, a content creation platform connecting 25,000+ customers with 14,000 writers, editors, translators, content managers and content strate-gists. He's founded several other businesses over the years, including a content marketing agency supporting more than 100 clients with big names like Walmart, Salesforce, Iron Mountain and many more. Enjoy the insights, methodology, and technology featured in the book, and explore the resources and online certification designed to help you deliver on your content marketing goals and advance your career.

The Art of Digital Marketing

Author : Ian Dodson
File Size : 22.96 MB
Format : PDF
Download : 947
Read : 781
Download »
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Advertising and Promotion

Author : Chris Hackley
File Size : 61.25 MB
Format : PDF, ePub, Docs
Download : 610
Read : 541
Download »
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers

The Definitive Guide to Content Marketing 2021

Author : Brian Pat
File Size : 27.87 MB
Format : PDF, ePub, Mobi
Download : 882
Read : 836
Download »
Most of the content marketing advice out there is VERY outdated. This is why you need this comprehensive guide to do a BRAIN DUMP on your competitors in 2021. If you ask 50 content marketing experts why content marketing is needed, you might receive 50 unique answers, but 50 of them will most likely point back to the same core idea: Content marketing is a strategy that revolves around the creation, distribution, and target audience to bring traffic, increase sales, and eventually, grow your business. Now, what if I tell you that there is a much easier way to grow your website, products, and services online today using video and other forms of marketing as a beginner and an expert. Are you new to YouTube? Do you want a direct and simpler strategy different from some of the known twists?: Create video content on those things you love Spend time on thumbnails Engage with people one on one through comments and messages The title shouldn't be clickbaity Use hashtags/keywords but only 6-7 times. Push the juiciest lines as within the first 30 seconds Buy a mic for good sound sake etc. Sure these tricks still work, but if you try to focus on all of those things at once, especially as a starter, you will get overwhelmed. The Content Marketing Institute in their publication maintained that 79% of marketers state that email is their most effective content distribution channel. Are you one of these people? How's your email structured? Which converts more between lengthy and short emails? Is it better to juggle things all up by yourself or with your content team? How to know trends and jump on them? You'll learn all these and more in this definitive guide to content marketing in 2021.

Handbook of Research on New Media Applications in Public Relations and Advertising

Author : Esiyok, Elif
File Size : 83.99 MB
Format : PDF, Docs
Download : 700
Read : 1280
Download »
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

The New Rules of Marketing and PR

Author : David Meerman Scott
File Size : 47.24 MB
Format : PDF
Download : 595
Read : 474
Download »
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Branded Entertainment in Korea

Author : Hyunsun Yoon
File Size : 46.23 MB
Format : PDF, ePub, Mobi
Download : 778
Read : 741
Download »
Branded Entertainment in Korea examines the varied texts and wider context of branded entertainment and related advertising and marketing communications practices in Korea. The book discusses the origins, development, current state, ethics, and regulations of branded entertainment in Korea, considering the impact and implications for communication users and regulators as well as industry actors. Over 30 cases from 2013 to 2019 are offered to provide an up-to-date account of current developments, with a closer look at the ethical challenges and controversies surrounding branded entertainment. The book also provides a review of branded entertainment-related literature in order to help the readers to understand this growing marketing discipline. This is a valuable case study for scholars and students of critical advertising studies, as well as those interested in broader disciplines of communication and media studies.

Mobile Marketing

Author : Rachel Pasqua
File Size : 34.60 MB
Format : PDF
Download : 709
Read : 756
Download »
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

TikTok Marketing Strategy

Author : Ejeke P.C
File Size : 35.44 MB
Format : PDF, ePub, Docs
Download : 422
Read : 239
Download »
Are You Ready to Leverage the TikTok Platform for Profits?It's About Time for You to Learn TikTok Marketing!·You need to make a good start with TikTok if you want to be successful with it. ·In March 2019 there had been over 1 billion installs of TikTok. ·There are over 500 million active users of TikTok and 26.5 million of these are from the United States.The TikTok social media platform has seen explosive growth over the last two years.It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business.To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other.TikTok appeals to a younger demographic and you really need to speak their language to be successful.We have worked hard to provide you with everything that you need to know to use the TikTok platform to market your business successfully.Other marketers have tried marketing on TikTok and failed.We do not want you to make the same mistakes that they did.Here's where my advice for you comes in.With this book...1-You will learn how to use the TikTok platform to market your business successfully.2-You will learn that a number of businesses and organizations have already leveraged the TikTok platform to get the word out.3-You will be able to engage with your audience on TikTok.4-You will learn how to create viral videos and grow your TikTok account.5-You will know how the platform works and how the users interact with each other.To make it easy, I've put together a step-by-step guide that will show you exactly how it's done...No stones are left unturned when you get your hands on this now.You will become a complete expert on this, and you'll get everything you need inside to do the same...Here's Just A Quick Preview Of What You'll Discover Inside...What Is TikTok And Why Should You Care?Getting Started With TikTokCreating Content For TikTokTikTok HashtagsMarketing Strategies for TikTokTikTok AdsTikTok Use Cases To Inspire YouTikTok AnalyticsTikTok Best PracticesPlus, a whole lot more...This is the easiest way to actually profit from TikTok!When You Make The Wise Decision To Grab This Today, You'll Also Get These Fast Action Bonuses...Fast Action Bonus #1 - TikTok Marketing - Cheat Sheet (Valued at $27)This cheat sheet is a handy checklist that makes it easy to get started.It breaks up the entire guide into easy-to-follow steps so that you can make sure you have all the highlights of everything covered inside right at your fingertips.Fast Action Bonus #2 - TikTok Marketing - Mind Map (Valued at $17)Some people learn better by looking at a mind map. The mind map gives you an overview of everything covered inside the guide. You can also print it out for quick reference anytime you need it!Fast Action Bonus #3 - TikTok Marketing - Resource Guide (Valued at $17)The Resource Guide gives you a quick point of reference to all of the resources mentioned throughout the guide.This makes it easy to plug-in and stick with what you're looking for.So, scroll up and click the Buy Now button to download the book and get all the bonuses inside

Mobile Marketing

Author : Rachel Pasqua
File Size : 23.47 MB
Format : PDF, Docs
Download : 650
Read : 731
Download »
A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, "Hour A Day" series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategyPares down a complex process into approachable, bite-sized tasks you can tackle in an hour a dayCovers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goalsGets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting "Mobile Marketing: An Hour A Day" is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Computer Mediated Marketing Strategies Social Media and Online Brand Communities

Author : Bowen, Gordon
File Size : 56.18 MB
Format : PDF, ePub
Download : 627
Read : 679
Download »
For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business

Author : Management Association, Information Resources
File Size : 72.15 MB
Format : PDF, Kindle
Download : 505
Read : 467
Download »
Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

The Art of Digital Marketing

Author : Ian Dodson
File Size : 75.47 MB
Format : PDF, ePub, Docs
Download : 689
Read : 1037
Download »
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

Information Literacy Key to an Inclusive Society

Author : Serap Kurbanoğlu
File Size : 56.94 MB
Format : PDF, Kindle
Download : 855
Read : 383
Download »
This book constitutes revised selected papers from the 4th European Conference on Information Literacy, ECIL 2016, held in Prague, Czech Republic, in October 2016. The 52 full and 19 short papers presented in this volume were carefully reviewed and selected from 259 submissions. They were organized in topical sections named: inclusive society and democracy; employability and workplace; various literacies; reading preference: print vs electronic; theoretical aspects; higher education; discipline based studies; research methods; children and youth; country based studies; academic libraries; librarians; and teaching methods and instruction.