Search results for: the-book-buyer

The Book Buyer

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The Book Buyer

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The Book Buyer

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A review and record of current literature.

Book Buyer

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The Book Buyer

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The Book Buyer

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The Book Buyer s Guide

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Buyer Personas

Author : Adele Revella
File Size : 85.86 MB
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See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes. Readers will learn how to segment their customer base, investigate each customer type, and apply a radically more relevant process of message selection, content creation, and distribution through the channels that earn the buyers' trust. Rather than relying on generic data or guesswork to determine what the buyer wants, the buyer persona approach allows companies to ask the buyer directly and obtain more precise and actionable guidance. Buyer personas are composite pictures of the people who buy solutions, services or products, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step-by-step guidance toward implementing the buyer persona approach, with the advice of an internationally-respected expert. Learn who buys what, and why Understand your buyer's goals and how you can address them Tailor your marketing activities to your buyer's expectations See the purchase through the customer's eyes A recent services industry survey reports that 52 percent of their marketers have buyer personas, and another 28 percent expect to add them within the next two years – but only 14.6 percent know how to use them. To avoid letting such a valuable tool go to waste, access the expert perspective in Buyer Personas, and craft a more relevant marketing strategy.

The Book Buyer

Author : Scribner, Welford & Armstrong
File Size : 82.42 MB
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Hire Your Buyer

Author : John Mill
File Size : 84.34 MB
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From the Introduction: What Is Hiring Your Buyer? This book offers a solution to a substantial crisis facing business owners between the ages of 50 and 70. In the United States there are six million of these owners and in Canada there are 550,000. It is estimated that 55% of these businesses will transfer or disappear as a result of a calamity. The ensuing fiscal carnage will be a threat to the entire economy. Many small business owners operate in a blissful state, assuming they can always sell their businesses. But the average price of a business listed on the largest business sale website in the US is $155,000, and that's not going to cut it. It comes as quite a surprise to many owners that the same business that pays them $200,000 a year may have zero transfer value. Further, some estimates say that only 30% of businesses go to family members. That leaves millions of businesses in the danger zone. Aside from selling, business owners have only a few options. The most readily available option for those with a solid business foundation and the right team-building skills is to hire your buyer. That is, work with the people in your business; form a team; strategize; clarify your purpose, vision and values; and build more value in your business. Train your successor or team of successors and then watch your business flourish and share in the value created as you transfer it to the new ownership team. That's hiring your buyer. The actual buyer, or team of buyers, may be existing employees, one or more of your children, or you may have to go out and find them. If you are an owner you need to decide whether this option is for you and if it is, you need to take the active steps to make it happen. This book shows you how. The Second E-Myth Over 25 years ago, Michael E. Gerber wrote a bestselling business book called The E-Myth: Why Most Businesses Don't Work and What to Do About It. The e-myth (that is, the entrepreneur myth) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most are started by "technicians" who know nothing about running a business. Hence, most fail. By contrast, consider that almost every business owner between 50 and 70 is one of the 20% who survived the cut. And most are successful entrepreneurs supporting a decent lifestyle. There are millions of owners who have spent decades building a solid business foundation. This is significant; it means something. Creating a solid business foundation is the most difficult stage of a business. The site has been excavated, the forms put in, the concrete poured and set. But then what happens? For most of these owners, the answer is nothing - they stop building the business at the foundation stage. Why? Because the business satisfies their lifestyle needs. But there is a second e-myth, one that Gerber did not talk about. Most entrepreneurs believe this second myth: they believe they are creating value in their business. This is a myth. A business is something separate from the owner; a business is something that has value and can be sold. What most entrepreneurs have created is a lucrative, interesting job for themselves, but not a business with significant value that they can sell. These entrepreneurs are lifestyle business owners. Their businesses are designed to be the foundation of a decent lifestyle, to generate a good salary and to serve as a vehicle for freedom and expression. The problem is that there is no way that selling that business will support a decent lifestyle in retirement. These businesses are not professionally managed - the entrepreneur covers almost all management functions and makes all the decisions. And these decisions are made for the convenience and comfort of the owner, not for the purpose of maximizing the value of the business. This book sets out a well defined path for creating a team and building value on top of your solid business foundation so that everyone can win.

The Book Buyer s Advisor

Author : Bill Ott
File Size : 38.16 MB
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The Book Buyer

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The Book Buyer

Author : Arthur Hoeber
File Size : 75.16 MB
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Book Buyer Volume 22

Author : Anonymous
File Size : 45.95 MB
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

New Economic Social Characteristics

Author : Johnny Ch Lok
File Size : 77.49 MB
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⦁ECOMMERCE BRINGS ADVANTAGES TO SECONDHAND PRODUCT SALEHow and why second hand or used product, such as second hand vehicles, properties, books, they can be influenced to raise purchase choice more easily from internet ? I shall indicate the reasons as below: Firstly, we need to know what factors may influence the decision when buying second hand or used books, vehicles and properties. Usually, the price is the most important factor influencing customers, when purchasing seond-hand products, such as vehicles and properties. However, book price is usually cheap. So, if the second hand book price is not too less to compare the new book price. The book buyer will also choose to buy the second hand book, if he feels the second hand book paper quality is not too poor to let the reader to read. So, it is the difference between second hand book, vehicle, property price. So, price is not the main factor to influence the book buyer decides not buy the second hand book, if the second hand book price is near to the new book price. Unless, the publisher is famous, then the book buyer may still choose to buy the famous publisher's book, if he feels the publisher is one famous brand publisher's book price is more expensive to compare brand, price and intention factors may cause readers, vehicles, properties buyers to choose to buy second hand books to read, or second hand properties to live or second hand vehicles to drive.However, in some Europeans countries, have long traditions of second-hand products consumption culture. For example, the United Kingdom, the purchase of used or second hand product is an activity that is deeply rooted in the society. However, the growth of the internet, and more specifically, the developed different internet application, combined with the introduction of new electronic devices, new provide users with extremely convenient buying and selling facilities. The use of social networks and smart-phones have also revoluntionized the second hand vehicle, property and book product market among all classes of people, such as students, working people, retired people seond hand properties, used books and used vehicles buyers from internet sale channel in possible . As a resut, second-hand book, vehicle and property products consumption is increading every day to European countries . Also, online consumption for second hand book, vehicle and property life style is an important factor to influence European to choose to buy any second -hand books from web book stores, second-hand vehicles from web vehicle stores and second -hand properties web property stores in European second-hand product market.The web stores attraction, it can influence European to choose to buy any second-hand books vehicles and properties . the reason may be the intention to purchase new books, vehicles and properties buyers are not able to buy new books, new properties and new vehicles from online second-hand stores moew easily, when these buyers click these any one second-hand stores websites and these second-hand online merchants only provide any different kinds of second hand books, properties and vehicles products to let the intention purchase new vehicles, books or properties buyers to choose from their websites. It means that the second-hand vehicles, books and properties sellers can only provide second-hand products to let the new production intention buyers to choose to buy from internet. So, the second-hand book, vehicle and property product website stores can influence the new book, vehicle and property buyers to change their choices to buy second-hand books, vehicle, property more easily from their second hand website stores.

The Book Buyer

Author : Anonymous
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Book Buyer s Advisor

Author : Bill Ott
File Size : 83.21 MB
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Dependence in Buyer Supplier Relationships

Author : Tobias Mandt
File Size : 74.73 MB
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Organizations frequently rely on the support of external parties to access necessary resources. In many cases, the resulting buyer-supplier relationships last for decades; some might even become indispensable for one or both parties in achieving its desired business goals. These dependencies between organizations are ubiquitous. This book focuses on such instances, discussing them in a cumulative manner: It begins with an introduction of previous research on the issue, before empirically explaining the emergence of dependencies, their different forms of existence and management approaches as well as its development over time. This book is of special interest for scholars focusing on dyadic partnerships within the domains of industrial marketing, supply chain management or strategic purchasing. Practitioners involved in managing long term buyer-supplier relationships in goods- as well as service-oriented industries might find it insightful as well.

The Book Buyer Volume 23

Author : Anonymous
File Size : 84.8 MB
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Book Buyer

Author : Charles Scribner'S Sons
File Size : 30.25 MB
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.