Search results for: the-audience-commodity-in-a-digital-age

The Audience Commodity in a Digital Age

Author : Lee McGuigan
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This edited collection comprises foundational texts and new contributions that revisit the theory of the -audience commodity- as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology - a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.<BR> The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe's writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe."

Reconsidering Value and Labour in the Digital Age

Author : Christian Fuchs
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This volume explores current interventions into the digital labour theory of value, proposing theoretical and empirical work that contributes to our understanding of Marx's labour theory of value, proposes how labour and value are transformed under conditions of virtuality, and employ the theory in order to shed light on specific practices.

Popular Music in the Post Digital Age

Author : Ewa Mazierska
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Popular Music in the Post-Digital Age explores the relationship between macro environmental factors, such as politics, economics, culture and technology, captured by terms such as 'post-digital' and 'post-internet'. It also discusses the creation, monetisation and consumption of music and what changes in the music industry can tell us about wider shifts in economy and culture. This collection of 13 case studies covers issues such as curation algorithms, blockchain, careers of mainstream and independent musicians, festivals and clubs-to inform greater understanding and better navigation of the popular music landscape within a global context.

Beyond Digital Capitalism New Ways of Living

Author : Leo Panitch
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Essays that explore new ways of living with technological change Every year since 1964, the Socialist Register has offered a fascinating survey of movements and ideas from the independent new left. This year's edition asks readers to explore just how we need to live with new technologies. Essays in this 57th Socialist Register reveal the contradictions and dislocations of technological change in the twenty-first century. And they explore alternative ways of living: from artificial intelligence (AI) to the arts, from transportation to fashion, from environmental science to economic planning. Greg Albo - Post-capitalism: Alternatives or detours? Nicole Aschoff and Pankaj Mahta - AI-deology: Science, capitalism and the dream of a ‘people’s AI’ Hugo Radice - There is nothing artificial about AI: Labour, class, utopia, socialism Larry Lohman - Interpretation machines: Contradictions of digital mechanization in twenty-first century capitalism Robin Hahnel - Democratic socialist planning: Against, with and beyond the new technologies Tanner Mirrlees - Platform socialists in the age of digital capitalism Derek Hrynyshyn – Imagining information socialism Bryan Palmer - Capitalism and the clock: Time’s meaning in the struggle for socialism Sean Sweeney and John Treat - Shifting gears: Labour strategies for low-carbon public transit mobility Adam Greenfield - Smart cities, technological traps, democratic possibilities Christoph Hermann - The consequences of commodification: Contours of a post-capitalist society Joan Sangster – The surveillance of service labour: Conditions and possibilities of resistance Jeronimo Montero Bressan - Beyond neoliberal fashion: Imagining clothing production as a human need Massimiliano Mollona - Art/Commons: Art collectives and the post-capitalist imagination Ingar Solty – The world of tomorrow: Scenarios for our future between demise and hope

Digital Capitalism

Author : Christian Fuchs
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This third volume in Christian Fuchs’s Media, Communication and Society book series illuminates what it means to live in an age of digital capitalism, analysing its various aspects, and engaging with a variety of critical thinkers whose theories and approaches enable a critical understanding of digital capitalism for media and communication. Each chapter focuses on a particular dimension of digital capitalism or a critical theorist whose work helps us to illuminate how digital capitalism works. Subjects covered include: digital positivism; administrative big data analytics; the role and relations of patriarchy, slavery, and racism in the context of digital labour; digital alienation; the role of social media in the capitalist crisis; the relationship between imperialism and digital labour; alternatives such as trade unions and class struggles in the digital age; platform co-operatives; digital commons; and public service Internet platforms. It also considers specific examples, including the digital labour of Foxconn and Pegatron workers, software engineers at Google, and online freelancers, as well as considering the political economy of targeted-advertising-based Internet platforms such as Facebook, Google, YouTube, and Instagram. Digital Capitalism illuminates how a digital capitalist society’s economy, politics, and culture work and interact, making it essential reading for both students and researchers in media, culture, and communication studies, as well as related disciplines.

Marx in the Age of Digital Capitalism

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This book is a key resource on the foundations of Marxist Internet and Digital Media Studies. It presents 16 contributions that show how Marx’s analyses of capitalism, the commodity, class, labour, work, exploitation, surplus-value, dialectics, crises, ideology, class struggles, and communism help us to understand the Internet and social media in 21st century digital capitalism.

The Serial Podcast and Storytelling in the Digital Age

Author : Ellen McCracken
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This volume analyzes the Serial podcast, situating it in the trajectory of other popular crime narratives and contemporary cultural theory. Contributors focus on topics such as the ethics of the use of fiction techniques in investigative journalism, the epistemological overlay of postmodern indeterminacy, and the audience’s prolific activity in social media, examining the competing narrative strategies of the narrators, characters, and the audience. Other topics considered include the multiplication of narratives and the longing for closure, how our minds work as we experience true crime narratives, and what critical race theory can teach us about the program’s strategies.

Ethnic Media in the Digital Age

Author : Sherry S. Yu
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Ethnic media are media produced for, and frequently by, immigrants, ethnic and linguistic minority groups, and indigenous populations. These media represent a sector of the broader media industry that has seen considerable growth globally, even while many mainstream, legacy media have struggled to survive or have ceased to exist, largely due to the emergence of new communication technologies. What is missing in the literature is a careful examination of ethnic media in the digital era. The original research, including case studies, in this book 1) provides insight into how ethnic media are adapting to changing technologies in the media landscape of our times, 2) highlights the emergence of new trends in media production and consumption, and 3) underscores the enduring roles that ethnic media perform in local communities and in an increasingly globalized world. The ethnic media that authors discuss in this book are produced for broadcasting (television, radio), or distributed in print (newspapers, magazines), film, and the Web. Additionally, they serve numerous immigrant, ethnic, and indigenous communities, living in different regions of the world, including North America, Europe, and Oceania.

Commercial Communication in the Digital Age

Author : Gabriele Siegert
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Explorations in Critical Studies of Advertising

Author : James F. Hamilton
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This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.