Small Business For Dummies - Australia & New Zealand

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 0730326705

Category: Business & Economics

Page: 392

View: 1099

Take your small business to new heights Thinking about starting a new business? Searching for new ways to run your small business better? Whether you're starting your own business from scratch or looking to grow an existing venture, this easy-to-follow guide helps you reach your small business dreams. Covering everything from marketing and business planning to legal structures and building a positive online presence, this updated edition of the bestselling Small Business For Dummies is the essential guide no Australian or New Zealand small business owner should be without! Unfortunately, nearly half of small businesses in Australia and New Zealand fail within their first year of operation. But the good news is that with the right business acumen, the odds don't have to be stacked against you—and that's where this friendly guide helps! Inside, you'll discover how to develop a blueprint for success with a winning business plan, find your unique selling point and get it out to the masses, deliver on your customers' expectations, secure high rankings on search engines to get your website seen, recruit the best employees to build an unstoppable team and so much more. Includes dedicated chapters for retailers, manufacturers and wholesalers Covers the rules on superannuation, pay rates and OH&S Shows you how to market your business more effectively Guides you step-by-step through putting your business online Squash issues before they arise, pounce on opportunities the competition has missed and make your small business thrive with the help of Small Business For Dummies.

Getting Started In Small Business For Dummies, Third Australian and New Zealand Edition

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 0730333922

Category: Business & Economics

Page: 200

View: 5518

Make a big splash in small business Have you always wanted to know what it takes to run a successful small business? This easy-to-follow guide offers everything you need to get started. From learning how to create a strong business plan to understanding your financial statments, you'll find expert advice and guidance to turn that next great business idea into a thriving venture. Inside... Develop a smart strategy Grasp legal jargon Register your business Market strategically Pinpoint your customers Research your rivals Get your books in order Take on your first employee Boost your profits

Getting Started in Small Business For Dummies

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 1118222830

Category: Business & Economics

Page: 200

View: 5244

Ensure success when starting your small business with thismust-have introductory guide Have you always wanted to know what it takes to run a successfulsmall business? This easy-to-follow guide includes everything youneed to know to get started. Turn your business idea into realitywith handy information on all the basics, from learning how tocreate a strong business plan to developing a solid onlinepresence. Create your first business plan — discover howto develop smart business strategies and build a roadmap forsuccess Learn the legal jargon — protect your ideas andregister your business properly Market your business strategically — establishwho your key customers are, research your rivals, and create akiller marketing plan Take the stress out of bookkeeping — ensure allof your admin is covered, from choosing accounting software tohandling petty cash Master online marketing — explore different waysto reach customers with keyword optimisation and other onlinetools Open the book and find: Advice about being your own boss Secrets for matching sales goals to savvy marketingstrategies Guidelines for keeping your finances in shape A step-by-step guide to profit margins Tips on using social media to promote your business Learn to: Decide what type of small business is right for you Put together a winning business plan Understand your financial and legal obligations Maximise your online presence

Small Business For Dummies

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 1118222873

Category: Business & Economics

Page: 424

View: 7766

Secure your business success with this best-sellingguide Thinking about starting a new business? Searching for ways torun your small business better? This essential reference coverseverything any Australian or New Zealand small business needs toknow, including vital topics such as business planning andfranchising, budgeting and GST, marketing and online sales. Find out what works for you — decide whether to startfrom scratch, buy an existing business or purchase afranchise Build a business plan — develop a blueprint for businesssuccess with a winning business plan Develop a marketing strategy — find your unique sellingpoint, build your brand and set sales goals Understand the importance of customer service — deliverbeyond expectations, listen to customers and transform complaintsinto sales Ramp up your management skills — understand your legalobligations as an employer, recruit the best employees and build agreat team Succeed online — develop a website, secure high rankingson the search engines and build online sales Keep your business profitable — understand Profit &Loss reports, manage profit margins and set budgets

Marketing Your Small Business For Dummies

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Author: Carolyn Tate

Publisher: John Wiley & Sons

ISBN: 1742469957

Category: Business & Economics

Page: 392

View: 1417

Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Creating a Business Plan For Dummies

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 9781118641224

Category: Business & Economics

Page: 384

View: 8742

Offers information on designing a profitable business plan, covering such topics as budgets, managing cashflow, assembling sales targets and market plans, creating financial projections, and establishing a long-term vision for the business.

Bookkeeping For Dummies

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Author: Curtis,Lynley Averis

Publisher: For Dummies

ISBN: 9780730310693

Category: Business & Economics

Page: 416

View: 1772

The bestselling guide to stress-free bookkeeping - specifically for Australia and New Zealand Do you want to save time, money, and a few grey hairs by establishing efficient bookkeeping practices? You’ve come to the right place! Bookkeeping For Dummies, Second Australian & New Zealand Edition, shows small business owners and bookkeepers how to record day-to-day transactions, understand GST, generate Profit & Loss reports, and so much more. Inside, you’ll get to grips with bookkeeping basics, discover how to record business transactions correctly, use the latest accounting software, and find out how to manage employee payroll. You’ll also get advice on allocating tricky transactions correctly. The new edition of this bestselling guide has been fully updated to include cloud accounting software, bank feeds, and automated reconciliations. You can find out about changes to BAS Agent legislation, and the latest in payroll and tax reporting obligations. New chapters include how to start your own independent bookkeeping practice, and a practical explanation of the bookkeeper’s professional ‘code of conduct.’ Covers cloud accounting and recent changes in the accounting software landscape Includes information and resources specific to Australia and New Zealand Contains a Foreword written by Matthew Addison, Executive Director of the Institute of Certified Bookkeepers Provides lots of helpful information and tips for students studying Certificate IV in Bookkeeping or Financial Services. Do you know your assets from your equity? Or are you confused about depreciation? Whether you’re a small business owner who is new to bookkeeping or a seasoned bookkeeping professional who wants to learn more about creating complex financial reports, Bookkeeping For Dummies sets you up for success.

MYOB Software For Dummies - NZ

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Author: Veechi Curtis

Publisher: John Wiley & Sons

ISBN: 0730322661

Category: Business & Economics

Page: 464

View: 5178

Manage your business accounts more effectively with MYOB AccountRight Understanding the ins and outs of your business accounting system is vital to continued business success. From setting up your accounting file to analysing sales figures — and everything in between — MYOB Software For Dummies covers everything you need to know about using MYOB AccountRight in New Zealand. With in-depth coverage of all the features in MYOB AccountRight, plus extensive guidance on utilising MYOB AccountRight's cloud-based accounting features, this fun and accessible guide will help you become an MYOB master! For the first time, For Dummies offers a handbook for using MYOB software that's tailored for New Zealand-based customers. No matter which version of the AccountRight software you're working with, this friendly guide provides easy-to-follow, New Zealand-specific information on using it to maximise your MYOB knowledge. You'll quickly get up and running on New Zealand GST and local payroll options, as well as monitoring sales and purchases, preparing Business Activity Statements, reporting for success, upgrading your software, and so much more. Manage your day-to-day business Analyse trends in business activity Explores the opportunities of working in the cloud and sharing data Use business reporting features to track your success Flags information specific to the latest MYOB AccountRight upgrades so you can quickly update your knowledge Saves you hours of time (every week!) with helpful hints and shortcuts If you're new to MYOB — or new to the latest version — this New Zealand edition of MYOB Software For Dummies will be the one-stop resource you'll turn to again and again.