Search results for: slogan-t-shirts

Fashion Communication

Author : Teresa Sádaba
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These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

The Catalyst

Author : Institute for Social Service Alternatives
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Slogan T Shirts

Author : Stephanie Talbot
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Informative, illuminating, insightful and erudite, Slogan T-Shirts: Cult and Culture is completely unique. Featuring interviews with a wealth of credible fashion insiders, cultural commentators and creative luminaries, from Holly Johnson (of Frankie Goes to Hollywood) to Katharine Hamnett, it offers a multi-faceted approach to the question of what makes the slogan T-shirt so rich, layered and culturally relevant... because slogans are never simply just words; they are emotive and evocative, suggestive and provocative. Slogan T-Shirts: Cult and Culture explores the vast spectrum of slogan use on T-shirts; its function as a message delivery system; its expression as an artefact of language; and its role as an emblem of political, social, recreational and sartorial trends. The book unfurls as a cultural library of perspectives, nuanced positions and eclectic sources and each interview offers a cultural snapshot within the versatile framework of slogan T-shirt culture. The book also glances into the inner worlds, inside stories and mechanisms of those involved in fashion, design and the production of media. Beautifully designed, visually seductive and packed with influential innovators from the last three decades, every page of this book is a source of inspiration.

Reading Graphic Design in Cultural Context

Author : Grace Lees-Maffei
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.

The Citizen Marketer

Author : Joel Penney
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From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the promotion of political media messages to persuade their peers and shape the public mind, Joel Penney offers a new framework for understanding the phenomenon of viral political communication: the citizen marketer. Like the citizen consumer, the citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profile pictures, strategically tweeting links to news articles to raise awareness about select issues, sharing politically-charged internet memes and viral videos, and displaying mass-produced T-shirts, buttons, and bumper stickers that promote a favored electoral candidate or cause. Citizens view their participation in such activities not only in terms of how it may shape or influence outcomes, but as a statement of their own identity. As the book argues, these practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they casually inject political ideas into the everyday spaces and places of popular culture. While marketing is considered a dirty word in certain critical circles -- particularly among segments of the left that have identified neoliberal market logics and consumer capitalist structures as a major focus of political struggle -- some of these very critics have determined that the most effective way to push back against the forces of neoliberal capitalism is to co-opt its own marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach to political action is much broader than any one ideological constituency or bloc. Rather, it is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in consumer capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures. By investigating the logics and motivations behind the citizen marketer approach, as well as how it has developed in response to key social, cultural, and technological changes, Penney charts the evolution of activism in an age of mediatized politics, promotional culture, and viral circulation.

Youth Culture in China

Author : Paul Clark
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The lives and aspirations of young Chinese (those between 14 and 26 years old) have been transformed in the past five decades. By examining youth cultures around three historical points - 1968, 1988 and 2008 - this book argues that present-day youth culture in China has both international and local roots. Paul Clark describes how the Red Guards and the sent-down youth of the Cultural Revolution era carved out a space for themselves, asserting their distinctive identities, despite tight political controls. By the late 1980s, Chinese-style rock music, sports and other recreations began to influence the identities of Chinese youth, and in the twenty-first century, the Internet offers a new, broader space for expressing youthful fandom and frustrations. From the 1960s to the present, this book shows how youth culture has been reworked to serve the needs of the young Chinese.

The Routledge Global History of Feminism

Author : Bonnie G. Smith
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Based on the scholarship of a global team of diverse authors, this wide-ranging handbook surveys the history and current status of pro-women thought and activism over millennia. The book traces the complex history of feminism across the globe, presenting its many identities, its heated debates, its racism, discussion of religious belief and values, commitment to social change, and the struggles of women around the world for gender justice. Authors approach past understandings and today’s evolving sense of what feminism or womanism or gender justice are from multiple viewpoints. These perspectives are geographical to highlight commonalities and differences from region to region or nation to nation; they are also chronological suggesting change or continuity from the ancient world to our digital age. Across five parts, authors delve into topics such as colonialism, empire, the arts, labor activism, family, and displacement as the means to take the pulse of feminism from specific vantage points highlighting that there is no single feminist story but rather multiple portraits of a broad cast of activists and thinkers. Comprehensive and properly global, this is the ideal volume for students and scholars of women’s and gender history, women’s studies, social history, political movements and feminism.

Fashion as Cultural Translation

Author : Patrizia Calefato
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The book highlights how the signs of fashion showcase stories, hybridations, forms of feeling, from the classics of fashion in cinema, to fashion as cultural tradition in the global world, to digital media. Based on a strong socio-semiotic method (Barthes, The Language of Fashion is the main reference), the book crosses some of the main aspects of the contemporary culture of the clothed body: from time and space, to gender, to fashion as cultural translation, to the narratives included in the media convergence of our age. According to Jurji Lotman, fashion introduces the dynamic principle into seemingly inert spheres of the everyday. Fashion’s unexpected function of overturning received meaning is conveyed through its collocation within the dynamic storehouse of what Lotman calls the “sphere of the unpredictable.” In this horizon, the concept of fashion as a worldly system of sense (Benjamin) generates different “worlds” through its signs.

Dribble

Author : Harry Pearson
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Ten years in the making, Dribble! is an A-Z of credulity-twanging facts and stories about what Pele once memorably dubbed 'my bloody job'. It includes definitive explanations of everyday phrases such as 'the magic of the cup' and 'low centre of gravity'; a complete guide to becoming a terrace character and an in-depth account of how Roy Keane's pyjamas got him a smack on the nose . . . It also addresses hitherto ignored aspects of the beautiful game, including its longstanding relationship with Country and Western. Johnny Cash dubbed himself 'The Man in Black' in homage to his idol, referee Arthur Ellis and wrote what is arguably the greatest song ever written about the life of an assistant referee - 'I Walk the Line'.

FashionQuake

Author : Caroline Young
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Discover fashion that dared to be different, risked reputations and put careers in jeopardy. This is what happens when people take tradition and rip it up. FashionQuake introduces 50 pivotal momentsthat shook the world and changed mainstream fashion forever, telling the fascinating stories behind each piece’s creation, reception, and legacy. From awe-inspiring couture to protest T-shirts, bumster trousers to safety-pin dresses, this book profiles the cutting-edge of fashion, featuring enigmatic designers, risqué campaigns, surreal haute couture, and radical clothing. By tracing the history of modern fashion via the pieces that steered away from the norm, Caroline Young tells us how we got to the here and now. This fascinating and deeply insightful book presents an alternative introduction to fashion focusing on 50 moments that consciously questioned boundaries, challenged the status quo, and made shockwaves we are still feeling today. This book is from the Culture Quake series, which looks into iconic moments of culture which truly created paradigm shifts in their respective fields. Also available are ArtQuake, FilmQuake, and MusicQuake.