Search results for: sales-management

Sales Management

Author : Thomas N. Ingram
File Size : 64.76 MB
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Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life best practices of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and equips them with the skills needed for the 21st century. Updates for this edition include: --New Opening Vignettes provide recent examples of leading sales organizations. --New Sales Management in the 21st Century boxes include new sales executives and personal comments. --New Ethical Dilemma boxes give students the opportunity to address important ethical issues, many as role-play exercises. --New and revised chapter cases with related sales management role-playing activities. --New and revised techniques in the Developing Sales Management Knowledge and Developing Sales Management Skills activities. --New or expanded coverage of social networking in recruiting and selecting; virtual sales training; promoting ethical behavior in sales organizations; compensation of sales managers; and how to optimize the use of sales contests. An instructor's manual with learning objectives, a test bank, PowerPoint presentation materials, and more is available online to adopters.

Sales Management

Author : C.L. Tyagi
File Size : 80.90 MB
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The Textbook Is Primarily Written For Students Pursuing Sales Management As A Main Or As An Optional Paper In Marketing Course. The Book Covers Syllabus Of B.B.A., M.B.A. And P.G.D.B.M. Marketing Executives And Advertising Managers Can Also Appraise Themselves Of The Subject.The Book Has Been Written In An Easy Language And A Lucid Style. Latest Models And Theories Are Very Well Explained With Practical Examples. Questions Set In The Universities Are Given At The End Of Each Chapter. Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Selling; Sales Promotion; Marketing Management; Physical Distribution; Salesmen-Recruitment; Personal Selling; Wholesaling; Retailing; Cooperative Selling; The Sales Organisation; Marketing Strategy In Personal-Selling; Sales And Other Departments; The Sales Manager; The Sales Force Management; Training In Sales; Remuneration Of Sales Personnel; Motivation By Sales Management; Sales Field, Territories, Quotas And Salesman S Report; Marketing Policies; Market Measurement, Sales Forecasting And Sales Budget; Psychology Of Sales; Techniques Of Selling; Sales Talks; Sales Records.

Sales Management

Author : Charles Futrell
File Size : 86.79 MB
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Selling and Sales Management

Author : David Jobber
File Size : 58.31 MB
Format : PDF
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Development and role of selling in marketing -- Sales strategies -- Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Recruitment and selection -- Motivation and training -- Organisation and control -- Sales forecasting and budgeting -- Salesforce evaluation.

Sales Management

Author : Bill Donaldson
File Size : 22.33 MB
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Retaining international scope and a balance between theory and practice, this new edition of Bill Donaldson's highly successful textbook is fully updated throughout, making it the definitive text for undergraduate, postgraduate and MBA students of selling and sales management. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/donaldson/

Sales Management

Author : Earl D. Honeycutt
File Size : 53.48 MB
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Designed to prepare upper-level undergraduate and graduate business students for work in the field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force.

Sales Management

Author : PUNDRIK MISHRA
File Size : 74.21 MB
Format : PDF
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Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.

Sport Promotion and Sales Management

Author : Richard L. Irwin
File Size : 87.51 MB
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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.

ProActive Sales Management

Author : William Miller
File Size : 75.90 MB
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Today's sales managers have to be quicker than ever, being more proactive about hiring the best performers and retaining them, multi-tasking, and managing complex sales processes in order to close more and more deals. This book provides readers with a proven method for managing the sales process as well as the salespeople. Packed with specific, field-tested techniques, ProActive Sales Management shows sales managers how to: * motivate a sales team * get their sales team to prospect and qualify * create a proactive sales culture * effectively coach and counsel up and down the sales organization * reduce reports to one sheet of paper and 10 minutes a week * forecast with up to 90% accuracy * take A players to A+ levels Packed with all new metrics and tactics for making the numbers in today's sales environment, this is an important resource no sales manager should be without.

Sales Management

Author : U. C. Mathur
File Size : 62.79 MB
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Magic Numbers for Sales Management

Author : John Davis
File Size : 68.92 MB
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A key challenge sales professionals confront is how to measure the various activities they perform in the sales planning, selling and execution, and post-sales review phases of the customer relationship. Magic Numbers for Sales Management: Key Measures to Evaluate Sales Success is a ready-reference for sales and marketing professionals who seek clear descriptions of over 50 of the most important sales metrics and formulas. Using clear descriptions and relevant examples from many of today’s leading companies, sales and marketing professionals will learn relevant measurement and evaluation techniques, including: Important metrics for measuring market conditions, sales forecasting, compensation, quotas, sales force-size, pricing, and customers Applying metrics to different phases of the selling process Key behaviors of the most successful sales people Magic Numbers for Sales Management is an important resource for the most demanding sales professionals who want to fully assess the success of their selling activities.

Sales Management Control Territory Design Sales Force Performance and Sales Organizational Effectiveness in the Pharmaceutical Industry

Author : Eric Longino
File Size : 53.77 MB
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Limited research exists about the determinants of sales organization effectiveness in pharmaceutical sales organizations. To fill this void, sales management control, sales territory design, and sales force performance are conceptualized as antecedents to sales organization effectiveness in pharmaceutical sales organizations. The results of the structural equation model tested suggested that pharmaceutical sales representatives perform better and are more effective when they are satisfied with sales territory design because of its significant relationship with sales force behavioral performance. The present study suggests sales force behavioral performance leads to sales organization effectiveness through its significant relationship to sales force outcome performance. These findings are somewhat different to those from similar studies in other industries, and identify some important implications for sales leaders in the pharmaceutical industry as well as suggesting a number of important research directions.

Sales Management Control Strategies in Banking

Author : Florian Mueller
File Size : 90.72 MB
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Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

Sales Management 2 0

Author : Mark Bennett/Mark Palmer
File Size : 72.11 MB
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The current marketplace has become a catalyst for change in sales and sales management. Sales teams need to be more responsive and adaptable than ever before. Sales Management 2.0 helps the experienced sales manager improve rep effectiveness, drive more revenue from existing resources and scale the sales organization to meet company objectives. Sales Management 2.0 builds on existing management skills to improve accountability, reduce dependency on a few and get better insight into current potential and limitation. Being both evolutionary and revolutionary, it challenges many current assumptions regarding sales management and provides new concepts to build a sales force that can deliver in difficult times and adapt to market conditions.

Rethinking Sales Management

Author : Beth Rogers
File Size : 45.51 MB
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Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

Sales Management

Author :
File Size : 42.67 MB
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Australian Sales Management

Author : Guy Callender
File Size : 40.9 MB
Format : PDF
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Textbook for students of sales management courses. Combines theoretical work on management of a sales team with practical references to the Australian business environment. Begins with an introduction to the special conditions of sales management in Australia and proceeds with an examination of managing the workforce, general management skills, financial skills for sales managers and a discussion of contemporary issues such as ethics and quality. Each chapter includes review questions and a brief case study. Includes a glossary and index. Guy Callender lectures in organisational behaviour and management and has experience in business administration and small business management. Kevin Reid teaches in sales management, marketing and distribution.

Sales Management

Author : Chris Noonan
File Size : 33.69 MB
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Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.

Sales Management

Author : Boachie-Mensah
File Size : 90.32 MB
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Sales Management is written to give students the information they need to compete in the real world. the primary objective is to offer students a thorough, up-to-date and integrated overview of the accumulated theory and research evidence relevant to sales management, plus the most recent practices and techniques employed by managers in the business world.

Sales Management

Author : Paolo Guenzi
File Size : 88.53 MB
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Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with globally relevant case studies.