Run Like a Girl

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Run Like a Girl

Run Like a Girl

How Strong Women Make Happy Lives

  • Author: Mina Samuels
  • Publisher: ReadHowYouWant.com
  • ISBN: 145961657X
  • Category: Femininity
  • Page: 328
  • View: 8145
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Large print.

Running Like a Girl

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Running Like a Girl

Running Like a Girl

Notes on Learning to Run

  • Author: Alexandra Heminsley
  • Publisher: Simon and Schuster
  • ISBN: 1451697155
  • Category: Biography & Autobiography
  • Page: 224
  • View: 1805
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"In her twenties, Alexandra Heminsley spent more time drinking white wine than she did in pursuit of athletic excellence. When she decided to take up running in her thirties, she had high hopes for a blissful runner's high and immediate physical transformation. After eating three slices of toast with honey and spending ninety minutes on iTunes creating the perfect playlist, she hit the streets--and failed miserably. The stories of her first runs turn the common notion that we are all "born to run" on its head--and exposes the truth about starting to run: it can be brutal. Running Like a Girl tells the story of getting beyond the brutal part, how Alexandra makes running a part of her life, and reaps the rewards: not just the obvious things, like weight loss, health, and glowing skin, but self-confidence and immeasurable daily pleasure, along with a new closeness to her father--a marathon runner--and her brother, with whom she ultimately runs her first marathon"--

Run Like a Girl 365 Days a Year

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Run Like a Girl 365 Days a Year

Run Like a Girl 365 Days a Year

A Practical, Personal, Inspirational Guide for Women Athletes

  • Author: Mina Samuels
  • Publisher: Skyhorse
  • ISBN: 9781510741690
  • Category: Sports & Recreation
  • Page: 336
  • View: 3344
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No matter how hard it is to get out the door, it's on the road that we meet our strengths and weaknesses, have the space to contemplate our hopes and dreams and ultimately find what makes us happy. Not every workout is an epiphany. Instead, each time out on the road—no matter how much of a battle it was to get there—is an exercise in getting to know ourselves a little bit better. It’s on that road that we learn our strengths and weaknesses, ponder our hopes and dreams, and ultimately discover what makes us happy. For women who draw even a portion of their strength from being active, Run Like a Girl 365 Days a Year serves as a Book of Days. It's practical, inspirational, and personal, with a dash of the existential and neurotic, it’s a fresh take on the popular thought-a-day books, geared toward women athletes. Containing 365 entries for a full year of running inspiration, Run like a Girl 365 Days a Year revels in the joys we discover as we greet our athletic selves each new day, and confront the obstacles thrown in our way by the world, by our bodies and, most importantly, by our minds. Some of the topics include balance, body image, the battle of the sexes, sisterhood, and aging. Light-hearted, honest, and authentic, Run Like a Girl 365 Days a Year is an inspiring daily reminder of every woman’s strength and potential.

Empowered

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Empowered

Empowered

Popular Feminism and Popular Misogyny

  • Author: Sarah Banet-Weiser
  • Publisher: Duke University Press
  • ISBN: 1478002778
  • Category: Social Science
  • Page: 240
  • View: 7309
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In Empowered Sarah Banet-Weiser examines the deeply entwined relationship between popular feminism and popular misogyny as it plays out in advertising, online and multimedia platforms, and nonprofit and commercial campaigns. Examining feminist discourses that emphasize self-confidence, body positivity, and individual achievement alongside violent misogynist phenomena such as revenge porn, toxic geek masculinity, and men's rights movements, Banet-Weiser traces how popular feminism and popular misogyny are co-constituted. From Black Girls Code and the Always #LikeAGirl campaign to GamerGate and the 2016 presidential election, Banet-Weiser shows how popular feminism is met with a misogynistic backlash of mass harassment, assault, and institutional neglect. In so doing, she contends that popular feminism's problematic commitment to visibility limits its potential and collective power.

Fight Like a Girl...and Win

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Fight Like a Girl...and Win

Fight Like a Girl...and Win

Defense Decisions for Women

  • Author: Lori Hartman Gervasi
  • Publisher: St. Martin's Griffin
  • ISBN: 1466803010
  • Category: Sports & Recreation
  • Page: 304
  • View: 7532
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A kick-ass practical guide that packs a major punch ... without even throwing one! Self-defense lecturer and no-nonsense blonde bombshell Lori Gervasi lays out simple actions and important decisions women must make BEFORE they find themselves in physical danger to eliminate surprise and panic. It's an unfortunate reality that women are susceptible to random acts of aggression, from sexual harassment and stalking to physical assaults, domestic violence, date rape and worse. But women can learn how to protect and defend themselves -- with this groundbreaking guidebook. Let martial arts black belt and accomplished journalist Lori Hartman Gervasi walk you through easy-to-follow, everyday steps for taking charge of your personal safety, training your reflexes, and -- if and when the time comes -- using force. Her program consists of 26 potentially life-saving decisions that every woman must make, including: DECIDE TO BELIEVE IN YOUR FIGHT – Battles are waged from the inside out. Your conscience, intelligence, and guts must be committed to the cause. You and those you love are the things worth fighting for. DECIDE TO DEVISE A STRATEGY – Create a one-way ticket out of every imaginable circumstance, from back-door escape routes to getaways in public places. Think "what-if...?", plan for the unexpected, and be ready for anything! DECIDE TO RECOGNIZE THE THREAT OF THE INITIAL ATTACK – When practicing awareness, you can detect danger before it happens. The bad guy will take steps to get close to you. Watch carefully and identify these for what they are—the preludes to an attack. DECIDE TO MOVE – If an attacker strikes, don't freeze—get moving! Break through your fear with instant mobility. You have limitless options and any movement works as long as it leads to your safety. DECIDE TO ACT ON YOUR INSTINCTS – Your intuition is your guide, but you must respond physically in order to be successful. When something isn't right, take action, change plans, redirect yourself, and control your destiny! ...along with Defense Do's And Don'ts, inspiring "Power Points," and other survival tactics that can help you to be prepared, stay strong, and FIGHT LIKE A GIRL...AND WIN

Black Ops Advertising

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Black Ops Advertising

Black Ops Advertising

Native Ads, Content Marketing, and the Covert World of the Digital Sell

  • Author: Mara Einstein
  • Publisher: OR Books
  • ISBN: 1682190439
  • Category: Business & Economics
  • Page: 250
  • View: 6684
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Errol, Fidel and the Cubal Rebel Girls

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Errol, Fidel and the Cubal Rebel Girls

Errol, Fidel and the Cubal Rebel Girls

  • Author: N.A
  • Publisher: Univ. of Queensland Press
  • ISBN: 0702246298
  • Category: Fiction
  • Page: 320
  • View: 4374
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Based on true events, Errol, Fidel and the Cuban Rebel Girls recreates one of the 20th century? great untold stories. Cuba, 1959: In the final year of his life, Errol Flynn found time for one last adventure. The dashing star of many Hollywood films had always longed to be a real hero. Fidel Castro was the genuine article, and now he was looking for fame. What each man had the other wanted and, as revolution raged around them, the stage was set for an explosive encounter. Cuba is on the brink of revolution and Errol Flynn is there making what will be his final film. When they meet, Errol is involved in the latest in a long line of relationships with under-age women, while Fidel is ready to march triumphantly into Havana after overthrowing the Batista government. Within days of the coup, Errol is chased out of Cuba with a firing squad and Fidel hot on his heels. Featuring a full cast of Hollywood movie stars, beautiful women, Cuban revolutionaries and New York mobsters, Errol, Fidel and the Cuban Rebel Girls is the story of two men at the opposite ends of astonishing careers. It is a story with two heroes ... but there is only ever room for one.

Advertising

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Advertising

Advertising

What Everyone Needs to Know®

  • Author: Mara Einstein
  • Publisher: Oxford University Press
  • ISBN: 0190625910
  • Category: Business & Economics
  • Page: 240
  • View: 4903
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3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know® helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

Creating Signature Stories

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Creating Signature Stories

Creating Signature Stories

Strategic Messaging that Energizes, Persuades and Inspires

  • Author: David Aaker
  • Publisher: Morgan James Publishing
  • ISBN: 168350612X
  • Category: Business & Economics
  • Page: N.A
  • View: 7894
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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Baseball and Philosophy

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Baseball and Philosophy

Baseball and Philosophy

Thinking Outside the Batter's Box

  • Author: Eric Bronson,William Irwin
  • Publisher: Open Court
  • ISBN: 0812697758
  • Category: Philosophy
  • Page: 300
  • View: 6651
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Baseball and Philosophy brings together two high-powered pastimes: the sport of baseball and the academic discipline of philosophy. Eric Bronson asked eighteen young professors to provide their profound analysis of some aspect of baseball. The result offers surprisingly deep insights into this most American of games. The contributors include many of the leading voices in the burgeoning new field of philosophy of sport, plus a few other talented philosophers with a personal interest in baseball. A few of the contributors are also drawn from academic areas outside philosophy: statistics, law, and history. This volume gives the thoughtful baseball fan substancial material to think more deeply about. What moral issues are raised by the Intentional Walk? Do teams sometimes benefit from the self-interested behavior of their individual members? How can Zen be applied to hitting? Is it ethical to employ deception in sports? Can a game be defined by its written rules or are there also other constraints? What can the U.S. Supreme Court learn from umpiring? Why should baseball be the only industry exempt from antitrust laws? What part does luck play in any game of skill?