Search results for: preattentive-processing-of-web-advertising

Preattentive Processing of Web Advertising

Author : Chan Yun Yoo
File Size : 28.68 MB
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Advertising and Branding Concepts Methodologies Tools and Applications

Author : Management Association, Information Resources
File Size : 90.30 MB
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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Digital Advertising

Author : Shelly Rodgers
File Size : 25.42 MB
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Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.

Engaging Consumers through Branded Entertainment and Convergent Media

Author : Parreno, Jose Marti
File Size : 21.61 MB
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Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.

Dissertation Abstracts International

Author :
File Size : 85.26 MB
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Internet Marketing Research Theory and Practice

Author : Lee, Ook
File Size : 69.33 MB
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Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

International Journal of Advertising

Author :
File Size : 62.8 MB
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Choice

Author :
File Size : 33.39 MB
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American Book Publishing Record

Author :
File Size : 31.16 MB
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Proceedings of the Conference of the American Academy of Advertising

Author : American Academy of Advertising. Conference
File Size : 68.77 MB
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Consumer Behavior

Author : Wayne D. Hoyer
File Size : 90.18 MB
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Active field researchers and award-winning teachers, Hoyer and MacInnis provide a broad conceptual model of consumer behavior to help student to see how all chapter topics tie together. The text also offers a strong marketing perspective, focusing on the implications of consumer behavior research for marketers.A casebook featuring approximately 16-20 consumer behavior cases can be packaged with new copies of the Third Edition, providing students a chance to practice applying what they learn.

Measuring Advertising Effectiveness

Author : William D. Wells
File Size : 75.28 MB
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This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.

The Wiley Blackwell Handbook of Transpersonal Psychology

Author : Harris L. Friedman
File Size : 73.39 MB
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The Wiley Blackwell Handbook of Transpersonal Psychology presents the most inclusive resource yet published on this topic - which seeks to benefit humanity by integrating ancient wisdom and modern knowledge. Features the work of more than fifty leading voices in the field, creating the most comprehensive survey of transpersonal psychology yet published Includes emerging and established perspectives Charts the breadth and diversity of the transpersonal landscape Covers topics including shamanism, neurobiology, holotropic states, transpersonal experiences, and more

Designing Web Navigation

Author : James Kalbach
File Size : 52.36 MB
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Provides information on basic Web design and development techniques to create effective navigation systems.

Information Visualization

Author : Chaomei Chen
File Size : 24.56 MB
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Information visualization is not only about creating graphical displays of complex and latent information structures. It also contributes to a broader range of cognitive, social, and collaborative activities. This is the first book to examine information visualization from this perspective. This 2nd edition continues the unique and ambitious quest for setting information visualization and virtual environments in a unifying framework. It pays special attention to the advances made over the last 5 years and potentially fruitful directions to pursue. It is particularly updated to meet the need for practitioners. The book is a valuable source for researchers and graduate students.

Computational Attention Towards Attentive Computers

Author : Matei Mancas
File Size : 52.82 MB
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Consciously or unconsciously, humans always pay attention to a wide variety of stimuli. Attention is part of daily life and it is the first step to understanding. The proposed thesis deals with a computational approach to the human attentional mechanism and with its possible applications mainly in the field of computer vision. In a first stage, the text introduces a rarity-based three-level attention model handling monodimensional signals as well as images or video sequences. The concept of attention is defined as the transformation of a huge acquired unstructured data set into a smaller structured one while preserving the information: the attentional mechanism turns rough data into intelligence. Afterwards, several applications are described in the fields of machine vision, signal coding and enhancement, medical imaging, event detection and so on. These applications not only show the applicability of the proposed computational attention method, but they also support the idea that similarly to the fact that attention is the beginning of intelligence in humans, computational attention may be the starting point of artificial intelligence in engineering applications. Several databases containing different kinds of signals were used to test the model and its applications: audio signals of natural complex ambiences and events, real-life video sequences as well as simulated sequences and finally natural scenes, textured or synthetic images. Results are presented in a clear and comprehensive way within each application providing the relevance of the use of the computational attention model. Finally, a large discussion is opened based on the theoretical and practical achievements and future extensions are proposed.

Business Research Yearbook

Author :
File Size : 25.81 MB
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Semiotics

Author : Roland Posner
File Size : 25.52 MB
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Annotation "The conceptualization of sign processes in all their variations as a unitary phenomenon connecting living nature with human culture and distinguishing them both from inanimate nature may serve as a key to providing the human, social, engineering, and natu."

Visualization 2001

Author : Thomas Ertl
File Size : 35.55 MB
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Issues in Neurology Research and Practice 2011 Edition

Author :
File Size : 22.35 MB
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Issues in Neurology Research and Practice / 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Neurology Research and Practice. The editors have built Issues in Neurology Research and Practice: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Neurology Research and Practice in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Neurology Research and Practice: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.