No Logo

No Space, No Choice, No Jobs

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Author: Naomi Klein

Publisher: Picador

ISBN: 9781429956499

Category: Business & Economics

Page: 512

View: 9533

NO LOGO was an international bestseller and "a movement bible" (The New York Times). Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide. In the last decade, No Logo has become an international phenomenon and a cultural manifesto for the critics of unfettered capitalism worldwide. As America faces a second economic depression, Klein's analysis of our corporate and branded world is as timely and powerful as ever. Equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé, No Logo is the first book to put the new resistance into pop-historical and clear economic perspective. Naomi Klein tells a story of rebellion and self-determination in the face of our new branded world.

No Logo 10th Anniversary Edition

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Author: Naomi Klein

Publisher: Vintage Canada

ISBN: 0307366316

Category: Social Science

Page: 528

View: 5999

The tenth anniversary edition of the international bestseller with an updated introduction by Naomi Klein. In the last decade No Logo has become an international phenomenon. Equal parts journalistic expose, mall-rat memoir, and political and cultural analysis, it vividly documents the invasive economic practices and damaging social effects of the ruthless corporatism that characterizes many of our powerful institutions. As the world faces another depression, Naomi Klein's analysis of the branded world we all live in proves not only astonishingly prescient but more vital and timely than ever. No Logo became "the movement bible" that put the new grassroots resistance to corporate manipulation into clear perspective. It tells a story of rebellious rage and self-determination in the face of our branded world, calling for a more just, sustainable economic model and a new kind of proactive internationalism. Since her book The Shock Doctrine was published last year, Klein, now thirty-eight, has become the most visible and influential figure on the American left-what Howard Zinn and Noam Chomsky were thirty years ago. From the Trade Paperback edition.

The Economist: Brands and Branding

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Author: Rita Clifton

Publisher: Profile Books

ISBN: 1847650007

Category: Business & Economics

Page: 289

View: 9804

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision. Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

Cultural Policy Review of Books

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Author: Oliver Bennett

Publisher: Routledge

ISBN: 1317978021

Category: Social Science

Page: 118

View: 2861

Cultures are shaped by many institutions and agencies, including governments, corporations, education and the media. In recent years, research into these culture-shaping activities has been increasingly associated with the developing field of cultural policy studies. The Cultural Policy Review of Books offers a fascinating insight into the intellectual formation of many of the leading figures that have contributed to this field. Invited to write a short review essay on the book that had most influenced their thinking, 41 academics and researchers from around the world reveal what they consider to be essential reading. Including essays on Bourdieu, de Certeau, Foucault, Gramsci, Habermas, and Williams, as well as many lesser known writers, the collection throws new light on the intellectual underpinning of cultural policy studies. It will be of interest not only to researchers, students and teachers in this field, but to all those looking to understand the forces that shape the culture of modern societies.

No More Knives

An Essay from Chuck Klosterman IV

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Author: Chuck Klosterman

Publisher: Simon and Schuster

ISBN: 1451624689

Category: Social Science

Page: 12

View: 2060

Originally collected in Chuck Klosterman IV and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Pop, this essay is about Radiohead.

Google Sites and Chrome For Dummies

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Author: Ryan Teeter,Karl Barksdale

Publisher: John Wiley & Sons

ISBN: 9780470470015

Category: Computers

Page: 460

View: 9489

Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.

No Faith in Religion

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Author: John Saxbee

Publisher: John Hunt Publishing

ISBN: 1846942209

Category: Religion

Page: 164

View: 9854

If religion is characterised by the recruitment of God to serve our agendas, and faith is about putting our agendas at the service of God, then clearly there is too much religion in the world, and not enough faith. The first eight chapters of this book apply this religion/faith dichotomy to some crucial areas of interest to those exploring what it might mean to be people of faith in a world saturated with religion.

Landing Page Optimization

The Definitive Guide to Testing and Tuning for Conversions

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Author: Tim Ash,Maura Ginty,Rich Page

Publisher: John Wiley & Sons

ISBN: 1118234537

Category: Computers

Page: 480

View: 7330

A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Global Values One Hundred and One

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Author: Kate Holbrook,Ann S. Kim,Brian Palmer

Publisher: Beacon Press

ISBN: 9780807003053

Category: Political Science

Page: 276

View: 6541

Growing out of a popular Harvard undergraduate religion course, provides transcripts of sixteen conversations with notables including Noam Chomsky, Lani Guinier, Peter Singer, and Robert Reich about living "deliberately" in the world.