Microstyle: The Art of Writing Little

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Microstyle: The Art of Writing Little

Microstyle: The Art of Writing Little

  • Author: Christopher Johnson
  • Publisher: W. W. Norton & Company
  • ISBN: 9780393082333
  • Category: Reference
  • Page: 256
  • View: 4319
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Maxims Minimus

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Maxims Minimus

Maxims Minimus

Reflections in Microstyle

  • Author: T. Byram Karasu
  • Publisher: Rowman & Littlefield Publishers
  • ISBN: 1442216905
  • Category: Philosophy
  • Page: 160
  • View: 6664
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T. Byram Karasu, M.D. reflects on loving, working, living, dying, and everything else—his philosophy of life expressed in microstyle.

Getting Into Print

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Getting Into Print

Getting Into Print

A Guide for Scientists and Technologists

  • Author: Prof P Sprent
  • Publisher: Routledge
  • ISBN: 1135823715
  • Category: Education
  • Page: 214
  • View: 459
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This is a practical and comprehensive guide to all aspects of writing about science and technology, including both `how to write' and the practical and commercial aspects of publishing as they affect an author. Special features of technical writing are discussed in detail. It also gives special attention to problems facing writers of instruction manuals in catering for users with a wide range of technical backgrounds.

Bulletin de la Société royale de botanique de Belgique

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Bulletin de la Société royale de botanique de Belgique

Bulletin de la Société royale de botanique de Belgique

  • Author: Société royale de botanique de Belgique
  • Publisher: N.A
  • ISBN: N.A
  • Category: Botany
  • Page: N.A
  • View: 6748
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The TypEncyclopedia

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The TypEncyclopedia

The TypEncyclopedia

A User's Guide to Better Typography

  • Author: Frank J. Romano
  • Publisher: Greenwood
  • ISBN: N.A
  • Category: Art
  • Page: 188
  • View: 6630
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Reading Between the Lines

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Reading Between the Lines

Reading Between the Lines

A Guide to Typeface Character Heights

  • Author: Karen S. Nichols
  • Publisher: N.A
  • ISBN: N.A
  • Category: Printing
  • Page: 143
  • View: 418
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The LaserJet Font Book

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The LaserJet Font Book

The LaserJet Font Book

  • Author: Katherine Shelly Pfeiffer
  • Publisher: N.A
  • ISBN: N.A
  • Category: Computers
  • Page: 300
  • View: 9177
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This is a comprehensive guide to typography, font management techniques and fonts for the 2 million users of HP LaserJet and compatible printers. Includes a 250-page font specimen section.

Precision Type Font Reference Guide

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Precision Type Font Reference Guide

Precision Type Font Reference Guide

Version 5.0

  • Author: Jeff Level,Bruce Newman,Brenda Newman,Precision Type (Firm)
  • Publisher: N.A
  • ISBN: N.A
  • Category: Computers
  • Page: 653
  • View: 9736
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Typography is one of the most important graphic elements in any document. This guide contains the widest variety of font software available from leading developers--Adobe Systems, Agfa, Bitstream, Letraset, Linotype, Monotype, and many others. There is also a comprehensive index, which lists each font by name with its type foundries.

Possible Palladian Villas

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Possible Palladian Villas

Possible Palladian Villas

(plus a Few Instructively Impossible Ones)

  • Author: George L. Hersey,Richard Freedman
  • Publisher: MIT Press
  • ISBN: 9780262581103
  • Category: Architecture
  • Page: 188
  • View: 2213
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George Hersey and Richard Freedman reveal the rigorous geometric rules by which Palladio conceived the most influential buildings in history.

Phototypography

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Phototypography

Phototypography

A Guide to In-house Typesetting and Design

  • Author: Allan Haley
  • Publisher: Robert Hale
  • ISBN: N.A
  • Category: Phototypesetting
  • Page: 143
  • View: 632
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