Microstyle: The Art of Writing Little


Author: Christopher Johnson

Publisher: W. W. Norton & Company

ISBN: 9780393082333

Category: Reference

Page: 256

View: 6789

“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Maxims Minimus

Reflections in Microstyle


Author: T. Byram Karasu

Publisher: Rowman & Littlefield Publishers

ISBN: 1442216905

Category: Philosophy

Page: 160

View: 4800

T. Byram Karasu, M.D. reflects on loving, working, living, dying, and everything else—his philosophy of life expressed in microstyle.

Getting Into Print

A Guide for Scientists and Technologists


Author: Prof P Sprent

Publisher: Routledge

ISBN: 1135823715

Category: Education

Page: 214

View: 8115

This is a practical and comprehensive guide to all aspects of writing about science and technology, including both `how to write' and the practical and commercial aspects of publishing as they affect an author. Special features of technical writing are discussed in detail. It also gives special attention to problems facing writers of instruction manuals in catering for users with a wide range of technical backgrounds.

Reading Between the Lines

A Guide to Typeface Character Heights


Author: Karen S. Nichols

Publisher: N.A


Category: Printing

Page: 143

View: 7054

Precision Type Font Reference Guide

Version 5.0


Author: Jeff Level,Bruce Newman,Brenda Newman,Precision Type (Firm)

Publisher: N.A


Category: Computers

Page: 653

View: 7577

Typography is one of the most important graphic elements in any document. This guide contains the widest variety of font software available from leading developers--Adobe Systems, Agfa, Bitstream, Letraset, Linotype, Monotype, and many others. There is also a comprehensive index, which lists each font by name with its type foundries.

The Individual in prehistory

studies of variability in style in prehistoric technologies


Author: James N. Hill,Joël Gunn

Publisher: Academic Pr


Category: History

Page: 258

View: 2593

Computer typesetting


Author: John Negru

Publisher: John Wiley & Sons Inc


Category: Computers

Page: 185

View: 7757

Covers basic typography, typeface design, typesetting, paragraph structure, footnotes, type modification, the business of typesetting, graphic design, and typesetting hardware and software