Search results for: marketing-and-smart-technologies

Marketing and Smart Technologies

Author : Álvaro Rocha
File Size : 33.52 MB
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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Marketing and Smart Technologies

Author : Álvaro Rocha
File Size : 48.12 MB
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Smart Technologies Breakthroughs in Research and Practice

Author : Management Association, Information Resources
File Size : 46.54 MB
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Ongoing advancements in modern technology have led to significant developments with smart technologies. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Smart Technologies: Breakthroughs in Research and Practice provides comprehensive and interdisciplinary research on the most emerging areas of information science and technology. Including innovative studies on image and speech recognition, human-computer interface, and wireless technologies, this multi-volume book is an ideal source for researchers, academicians, practitioners, and students interested in advanced technological applications and developments.

Smart Retailing

Author : Eleonora Pantano
File Size : 78.17 MB
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By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

Smart Technologies and Innovation for a Sustainable Future

Author : Ahmed Al-Masri
File Size : 76.35 MB
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The book presents high-quality research papers presented at the 1st AUE International research conference, AUEIRC 2017, organized by the American University in the Emirates, held on November 15th-16th, 2017 in Dubai. The book is broadly divided into three sections: Media and Smart Cities, Creative Technologies and Innovation, and Security Risks and Strategic Challenges. The areas covered under these sections are cyber-psychology and digital forensics, cloud RAN architecture, networking functions virtualization, e-Governance and IoT semantic interoperability, ERP security, web-based application and problem-solving skills, smart technologies and advertising, smart technologies for smart cities, smart adaptable navigation systems, turbo codes for security key generation, technology advanced student learning and mobile devices, big data security and privacy, multi-channel buffer enabled technique, physiological signal acquisition in electro-oculography, blockchain and donation-based crowdfunding, smart city and framework development approach, news channel and media education, UAE foreign policy, China-GCC relations, diplomacy in the Internet age, intelligent cyber-security strategies, industry securities and strategic challenges, hybrid alliances and corporate security, security and privacy in smart cities, human computer interaction and e-learning solution, complexity of smart cities governance. The papers included in this book present insightful information on the most recent and relevant research, theories and practices in the field, which aim for a sustainable future.

Smart Technologies and Innovations in Design for Control of Technological Processes and Objects Economy and Production

Author : Denis B. Solovev
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This book features selected papers presented at The International Science and Technology Conference “FarEastCon”, which took place on October 2–4, 2018 in Vladivostok, Russian Federation. The conference represents an informational platform for accumulating expert opinion on projects and initiatives aimed at the implementation of farsighted scientific research and development; it also allows scientific and practical achievements to be shared with a wide circle of researchers. Sections of the conference are of interest for the broad range of experts involved in developing innovative solutions and organizing events that increase the efficiency of economic and innovative activities.

Why Brands Should Invest In Augmented Reality Marketing Solutions The Benefits Of Brands Utilizing Augmented Reality Marketing Activities And How Brands Can Effectively Leverage Augmented Reality Marketing Solutions

Author : Dr Harrison Sachs
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This essay sheds light on why brands should invest in augmented reality marketing solutions and also elucidates the benefits of brands utilizing augmented reality marketing activities. Moreover, how brands can effectively leverage augmented reality solutions is delineated in this essay. In the digital era, the evolving marketing landscape is preordained to drastically change overtime as the field of digital marketing is further revolutionized by the ubiquity of advanced technologies, such as augmented reality technologies, virtual reality technologies, algorithms, and smart technologies. Traditional marketing strategies will also be jettisoned or deprioritized by more brands in favor of employing more innovative digital marketing strategies to cultivate increased brand growth, brand equity, brand recognition, and brand loyalty. New innovative marketing activities, such as the usage of augmented reality marketing, is slated to become prevalent in the coming years through smart technologies, such as smart glasses, smart contact lenses, and smart phones. "Augmented reality is a powerful tool of visualization that conveys ideas through images in the most interactive and engaging ways. It thrills; it exists; and it simply works. Global augmented reality advertisement revenue in 2018 reached $428 million and is expected to triple by 2021" (Bogomolov, 2019). The future of digital marketing activities will manifest itself into fruition through augmented reality technologies and smart technologies. The benefits of brands leveraging augmented reality marketing activities are multitudinous. Augmented reality marketing is innovative and has a novelty aspect. "Augmented reality marketing stands out among posters, commercials and social media advertisements. Augmented reality has a vibe of futurism, novelty and progress that many people find extremely attractive which renders it more memorable. Using augmented reality in marketing campaigns also adds to your brand image. A company that applies innovative solutions is seen as innovation and up to date. Augmented reality solutions distinguish your company the competitors by creative a positive emotional response and making it memorable" (Bogomolov, 2019). The novelty facet of augmented reality marketing should not be overlooked and it is incumbent for brands to be on the forefront of innovation to win over the customer's attention and generate buzz. Companies with smaller budgets can employ augmented reality marketing activities with ease even without being knowledge in coding. "Small business owners can try augmented reality platforms in which they pay for a subscription and create there own augmented reality experience. As a small business owner, you can use these app creator platforms knowing nothing about coding and make simple experiences with a couple of clicks" (Bogomolov, 2019). Companies without coders can utilize platforms, such as BlippAR and Aurasma, to create their own augmented reality content. Companies with coders can utilize software development kits, such as Wikitude, Vuforia, and Kudan, to generate augmented reality content. Considering their affordability, accessibility, and latitude for exercising creativity, augmented reality marketing activities warrant the market dollars. Augmented reality applications can empower businesses and even allow their customers to try on products at home before they buy them since they have unprecedented technological capabilities. Augmented reality technologies can help facilitate connecting a target market to the brand's products far more so than traditional marketing activities. The true merit in augmented reality technologies goes beyond delivering meaningful, interactive, and customized content, it also seamlessly reshapes the physical environment into a virtual environment and offers unique value far beyond the capabilities of other technologies. Brands should devise their own customized augmented reality experiences for customers.

Technology and Innovation for Marketing

Author : Eleonora Pantano
File Size : 83.14 MB
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Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

Proceedings of the 1st International Conference on Smart Innovation Ergonomics and Applied Human Factors SEAHF

Author : César Benavente-Peces
File Size : 65.45 MB
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This book addresses a range of real-world issues including industrial activity, energy management, education, business and health. Today, technology is a part of virtually every human activity, and is used to support, monitor and manage equipment, facilities, commodities, industry, business, and individuals’ health, among others. As technology evolves, new applications, methods and techniques arise, while at the same time citizens’ expectations from technology continue to grow. In order to meet the nearly insatiable demand for new applications, better performance and higher reliability, trustworthiness, security, and power consumption efficiency, engineers must deliver smart innovations, i.e., must develop the best techniques, technologies and services in a way that respects human beings and the environment. With that goal in mind, the key topics addressed in this book are: smart technologies and artificial intelligence, green energy systems, aerospace engineering/robotics and IT, information security and mobile engineering, IT in bio-medical engineering and smart agronomy, smart marketing, management and tourism policy, technology and education, and hydrogen and fuel-cell energy technologies.

The Role of Smart Technologies in Decision Making Developing Supporting and Training Smart Consumers

Author : Eleonora Pantano
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File Size : 31.4 MB
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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer

Author : Dadwal, Sumesh Singh
File Size : 53.29 MB
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Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.

Smart Marketing With the Internet of Things

Author : Simões, Dora
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The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Distributed Ambient and Pervasive Interactions

Author : Norbert Streitz
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This book constitutes the refereed proceedings of the 5th International Conference on Distributed, Ambient and Pervasive Interactions, DAPI 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 54 contributions was carefully reviewed and selected for inclusion in the DAPI proceedings. The papers are organized in the following topical sections: natural interaction; context-awareness in smart and intelligent environments; design and evaluation of smart and intelligent environments; smart cities; multi-user, group and collaborative interaction; smart everyday living and working environments.

Smart Technologies and the End s of Law

Author : Mireille Hildebrandt
File Size : 74.74 MB
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This timely book tells the story of the smart technologies that reconstruct our world, by provoking their most salient functionality: the prediction and preemption of our day-to-day activities, preferences, health and credit risks, criminal intent and

Marketing 5 0

Author : Philip Kotler
File Size : 45.82 MB
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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: · Artificial Intelligence for marketing automation · Agile marketing · “Segments of one” marketing · Contextual technology · Facial recognition and voice tech for marketing · The future of Customer Experience (CX) · Transmedia storytelling · The “Whatever-Whenever-Wherever” service delivery · “Everything-As-A-Service” business model · Internet of Things and blockchain for marketing · Virtual and augmented reality marketing · Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

Emerging Innovative Marketing Strategies in the Tourism Industry

Author : Ray, Nilanjan
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The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the latest scholarly research on effective promotional tools and practices within the tourism sector. Featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations, this publication is an essential reference source for students, researchers, and practitioners seeking research on the latest applications, models, and approaches for promotion in the travel industry. This publication features valuable, research-based chapters across a broad range of relevant topics including, but not limited to, consumer search behavior, customer relationship management, smart technologies, experiential tourist products, leisure services, national brand images, and employment generation.

The Marketing Performance Blueprint

Author : Paul Roetzer
File Size : 58.4 MB
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Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Intelligent Marketing

Author : V. Kumar
File Size : 74.9 MB
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Do you have specific tactics to survive this era of digital transformation? How can a firm extract powerful insights from responding to and implementing new-age technologies? Some companies adapt. Others miss the boat. Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era. Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.

Chain Store Age

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