The Product Manager's Desk Reference 2E

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Author: Steven Haines

Publisher: McGraw Hill Professional

ISBN: 0071825819

Category: Business & Economics

Page: 784

View: 3628

Whatever your business sells, product management is one of the most important functions in the organization's pursuit of profits. With everexpanding globalization and increasingly fierce competition, the stakes are higher than ever--and the room for error narrower than ever. Introducing a brand-new Product Management Life Cycle (PMLC) model, The Product Manager's Desk Reference, Second Edition, provides the knowledge, tools, and insight you need to establish yourself as a cutting-edge product manager who contributes measurably to your company's success. In this fully revised edition of the definitive product management guide, veteran product management thought leader and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. The Product Manager's Desk Reference is packed with an array of best practices and helpful hints that are critical to the efficient management of products. Written for practitioners by a practitioner, The Product Manager's Desk Reference explains how to: Choose and justify which products to build Plan for their profitable creation and deployment Develop and launch them Manage them once they enter the market Gracefully retire them and replace them with new products Efficiently allocate investments across all of the products in an organization The Product Manager's Desk Reference embodies everything "product management." It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services. PRAISE FOR The Product Manager's Desk Reference: "There are some books that are destined to become classics in their field. The Product Manager's Desk Reference by Steven Haines is one of those books. Anyone working not just in product management but also marketing and business development should take the time to read and absorb the comprehensive body of knowledge that Steven has organized around product management." -- AMANDA NOZ, Head of Positioning and Messaging, Alcatel-Lucent "Steven has done an excellent job of bringing a standard definition of the roles and responsibilities of this 'accidental profession' to the industry, and has provided a path along with tools to improve your skills within the product management profession." -- BRIAN WEBER, Manager of Product Management, Thomson Reuters "Steven Haines covers this multifaceted topic in a systematic manner that makes the book easy to navigate. His groundbreaking proposal that product management become a formal discipline is an accurate reflection of the acute need for these skills in the business community." -- DAN O'DAY, Senior Director, Product Management, Thomson Reuters "From now on, this book will stand as an important reference point for all product management teams." -- MARK ELLIOTT, Vice President, Product Management, Smiths Detection "The Product Manager's Desk Reference is a practicial guide to the activities fi rms need to engage in to build the discipline of product management. When actively utilized, the Desk Reference promotes consistency and standardization of methodology, which in turn leads to repeatable process, good decision making, and positive outcomes. This is an incredibly valuable resource." -- DEBORAH LORENZEN, Chief Operating Officer, BNY Mellon University

The Complete Idiot's Guide to Social Security And Medicare,2e

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Author: Lita Epstein

Publisher: Penguin

ISBN: 1440650705

Category: Political Science

Page: 352

View: 7726

Get it while you can ... Complex, ever-changing, and controversial, the future of our current system of Social Security and Medicare is uncertain. This indispensable guide explains the proposed changes and current status of these important social programs. Completely revised to incorporate changes to compensation scales and survivor benefits, and with an expanded section on Medicare and the new drug programs, this book is the most up-to-date overview of Social Security and Medicare currently available. * Revised and updated with the latest 2006 statistics on income scales and cost of living; such Social Security Benefits as survivor benefits and disability payments; tax codes; and more * Completely new chapters on Medicare, the Medicare Drug Programs, and the current political climate and proposed changes * Completely revised section on resources

Research & Evaluation for Busy Students and Practitioners 2e

A Time-saving Guide

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Author: Helen Kara

Publisher: Policy Press

ISBN: 1447338413

Category: Social Science

Page: 256

View: 3150

This guide considers the work of research alongside life's many other responsibilities, showing how to juggle it with work, family, and friends. Based on interviews with professionals in health, education, social care, criminal justice, and other fields, it provides a wealth of practical information to help save time, effort, and stress.

New Perspectives Portfolio Projects for Soft Skills

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Author: Beverly Amer

Publisher: Cengage Learning

ISBN: 133711930X

Category: Computers

Page: 50

View: 2819

Now readers can develop the critical soft skills needed to thrive in academic pursuits, land a dream job, and flourish in the workplace with NEW PERSPECTIVES PORTFOLIO PROJECTS FOR SOFT SKILLS, 2E. By working through realistic case scenarios, readers gain hands on practice in creating and delivering dynamic presentations, managing their online personas, and communicating effectively using technology. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Project Workout

A Toolkit for Reaping the Rewards from All Your Business Projects

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Author: Robert Buttrick

Publisher: Financial Times/Prentice Hall

ISBN: 9780273644361

Category: Business & Economics

Page: 464

View: 2527

Projects are an important strategic management tool and a way of life for every business person. But how do you get started and ensure a successful outcome? This book takes the reader step by step through project management, acting as a companion and guide to ultimate project success. The book provides: a practical, hands-on, diagnostic guide offers help at every stage from building a team right up to reaping the rewards new edition will be redesigned both inside and out includes a CD for interactive work shows how to measure critical factors & diagnose the difficulties of implementation demonstrates how to analyse both the project as a single entity and the complexities of simultaneous projects shows how to assess resource strategy and management, analyse one's understanding of the business culture and improve project tracking

City Limits

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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Community development, Urban

Page: N.A

View: 1510

Aie School Store Operations

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Author: DECA

Publisher: N.A

ISBN: 9780538438285

Category: Distributive education

Page: N.A

View: 6157

Annotated Instructor's Edition including lesson plans and scheduling suggestions.

Customer Relationship Management

Concepts and Technologies

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Author: Francis Buttle,Stan Maklan

Publisher: Routledge

ISBN: 1317654765

Category: Business & Economics

Page: 400

View: 8913

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of disciplines including IS, HR, project management, finance, strategy and more. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is illustrated liberally with screenshots from CRM software applications and case illustrations of CRM in practice. NEW TO THIS EDITION: Updated instructor support materials online Full colour interior Brand new international case illustrations from many industry settings Substantial revisions throughout, including new content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is also essential to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management.