Search results for: linkedin-marketing-intermediate-guide

Social Media Marketing Intermediate Guide

Author : Bryan Bren
File Size : 55.40 MB
Format : PDF, Kindle
Download : 684
Read : 360
Download »
You've graduated from the Facebook and LinkedIn marketing fundamentals, and now you're looking to strengthen your marketing techniques. Are you ready for round two? Bryan Bren is back to help you navigate Facebook and LinkedIn advertising on an intensive level, giving you and your business the upper hand over your competition. This intermediate guide will take your social media advertising to the next level. You'll learn how to streamline your marketing techniques so that they work for you while you're managing other facets of your business-both on and offline. You'll make your way around all the hidden corners of Facebook and LinkedIn that beginner entrepreneurs tend to overlook. It's time for you to really get to know Facebook and LinkedIn so that you can use its hidden features to effectively market yourself, your service and your products. Here, you'll learn how to: - Predict which marketing techniques you should apply to keep up with Facebook's updates. - Use the Facebook algorithm to your advantage. - Optimize your settings and preferences for more effective advertising. - Analyze visitor information using pixels. - Design the best ads for your business and needs. - Efficiently target ads to the right audience to maximize engagement. - Market ads to all devices. - Navigate the Facebook Marketplace to pull in more customers. - Redesign your brand beyond the basics. - Stay on Facebook's good side, so you don't lose business. - Be a better advertiser, so you'll stay relevant and on top. - How to optimize your LinkedIn profile - How to grow up your business through niche networks - How to develop your selling skills through LinkedIn - Tips and tricks for intermediates to LinkedIn advertising ...And a whole more! Facebook and LinkedIn marketing have never been made easier. Each technique is broken down so you won't waste any time figuring them out. The selected strategies are tried, tested, and proven. All you have to do is make use of them. So, what are you waiting for? If you're ready to cash in on social media, get started by buying this book today!

The Boomer s Ultimate Guide to Social Media Marketing

Author : Kalynn Amadio
File Size : 78.20 MB
Format : PDF
Download : 924
Read : 846
Download »
Are you a baby boomer business professional struggling to make sense of social media? Discover how to get in front of ideal prospects, increase customer retention and loyalty, and grow your business using social media. You'll see that it's fun to use social media to build your business when you have the right guide showing you the way. This book will show you: Which six social media websites you should be using; What to say and how to say it to build a vibrant community that listens to you; How to identify your ideal prospects and find them on social media sites; How to create and deliver content effectively; How to develop a social media marketing strategy, including a personalized Marketing Action Plan; How to have fun on the journey while gaining mastery over the medium. Like a travel guide, the book gives you a good overview of each social media destination, important insider tips to make your stay more enjoyable, and suggested itineraries to make travel easier as you become acclimated to the new environment. Finally, the book includes step-by-step instructions on how to set up accounts with each social media destination when you're ready to begin your journey.

Web Marketing That Works

Author : Adam Franklin
File Size : 59.40 MB
Format : PDF, Docs
Download : 839
Read : 705
Download »
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.

Micro Entrepreneurship For Dummies

Author : Paul Mladjenovic
File Size : 26.33 MB
Format : PDF, Docs
Download : 191
Read : 1117
Download »
Tired of the 9-to-5 grind and want a way to earn or to supplement your income? Easy. The media has named the growing trend toward micro-entrepreneurship "the Rise of the Creative Class," "the Gig Life," or "the freelance economy." All of those refer to the nearly 4 million workers who were self-employed this past year, and millions of others who currently supplement their income with freelance work. While the trend has been spotted before, there's one stark difference between micro-entrepreneurs today and the "Free Agent Nation" citizens of the late '90s: technology. Micro-Entrepreneurship For Dummies shows you how to navigate this confusing technological landscape in order to make a contributable profit. Micro-Entrepreneurship For Dummies aids you in making the best use of micro-entrepreneurial platforms, with helpful advice that includes information on signing up for and selling products on websites such as Airbnb, Craigslist, Taskrabbit, Uber, and Etsy. Micro-enterprise, using online platforms to sell products or services,??is a proven way to earn extra money and supplement household income In today's struggling economy, the importance of self-run businesses and small enterprise is growing as more people take lower-paying jobs and need a little extra spending money Shows you how to sign up for and sell products online Micro-Entrepreneurship For Dummies appeals to anyone looking to earn or supplement their income from home.

Theory Research and Practical Guidelines for Family Life Coaching

Author : Kimberly Allen
File Size : 44.91 MB
Format : PDF, Docs
Download : 872
Read : 251
Download »
This volume focuses on breaking ground with family coaching, presenting theory, research and practical guidelines for researchers, educators and practitioners. Readers will discover a theoretical overview of coaching psychology and family science, accessibly presented research and models of family coaching and family life education. The insight this book provides into family systems and practical information on coaching families will be valuable to youth coaches, parent coaches, life coaches and counsellors, amongst others. Beginning with a brief introduction on the necessity of this volume and further research on family coaching in general, the author takes readers progressively through the family coaching process. The book explores specific strategies for coaching parents, couples, and families on relationships, parenting special needs, and much more. Each chapter offers a theoretical base as well as applied guidance including case studies, powerful questions, and tips from experienced family coaches. Whether you are a family therapist, a coaching psychologist, or a family life professional that serves children and families, this book is ideal for gaining a better understanding of how to coach families toward positive family functioning. Dr. Kim Allen delivers an engaging and reflective book offering a comprehensive guide for those interested in becoming a family coach.

What LinkedIn Beginners Really Need to Know

Author : Astrid Schmidtchen
File Size : 52.1 MB
Format : PDF, ePub
Download : 203
Read : 688
Download »
Welcome to the powerful world of LinkedIn. Get in the driver's seat and take control of your profile and your content. But before you launch, it's wise to have a basic understanding, learn what you should do and what to avoid. In this compact guide you'll discover how to better control your image on the LinkedIn platform, you'll learn from examples and find help through expert sources. Written by a professional LinkedIn profile writer, this resource provides a quick, targeted solution for people new to the world of job searching and business networking. Both a general introduction for people without a lot of LinkedIn confidence or a large body of professional experience, it's also a quick refresher for anyone already on LinkedIn, providing some new, helpful nuggets that you can implement on your existing profile. Who's this book for? + career starters, career changers or people re-entering the job market who have never used LinkedIn or social media for business before + experienced specialists or skilled employees with no LinkedIn profile until now + recent graduates or university students seeking an internship or practicum + entrepreneurs, creatives or freelancers who've never considered using a LinkedIn profile before + people with a basic profile that needs improvement + members of LinkedIn with an empty profile (no content, no picture) What you'll get: + A fast introductory resource written by a professional LinkedIn profile writer & resume writer + Examples and concrete lists of do's and don'ts with short explanations + LinkedIn components explained: the headline, job title, summary, task descriptions, special achievements, role of networking and recruiters + Screenshots, insider ideas and tips to help you get your message across using limited field space +Learn to step into your readers' shoes and what business audiences want to see + Recommended sources for further information and inspiration for your job search and crafting a LinkedIn profile + Bonus Linked Background Graphics: A link to 14 customized graphics for your LinkedIn cover What readers have said: Maggie L., USA: "As a true techno-phobe, I was reluctant to dive into LinkedIn, until I found this book..." Suzanne M., USA: "I had never really ventured into the world of LinkedIn and never really considered how LinkedIn could be truly useful in promoting my activities and personal brand. This was a great food for thought introduction!"

Webify Your Business Internet Marketing Secrets for the Self Employed

Author : Patrick Schwerdtfeger
File Size : 77.21 MB
Format : PDF, Docs
Download : 109
Read : 1157
Download »
Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today's professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. Existing resources are too technical, too simplistic or too expensive. Meanwhile, new tech-savvy competitors steal customers from under their feet. For these professionals, online profits seem unattainable. Webify Your Business provides the solution. Short and concise chapters are presented in a deliberate and strategic sequence designed to maximize results. Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end, allowing the reader to take immediate action and see results quickly.

Marketing Shortcuts for the Self Employed

Author : Patrick Schwerdtfeger
File Size : 71.53 MB
Format : PDF, ePub, Docs
Download : 717
Read : 246
Download »
A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!

Mastering Your Website

Author : John Colascione
File Size : 56.84 MB
Format : PDF, ePub, Mobi
Download : 612
Read : 1271
Download »
This 214-page, 31-chapter book is designed to be useful to EVERYONE from beginning website owners to intermediate and advanced website developers and marketers. The opening chapters cover the basics before Colascione dives into the more detailed information people need to build, market and maintain a successful website on Google. The progression takes readers from the starting point of registering their domain name all the way through website editing software to Search Engine Optimization for developed sites, including insight into the most sophisticated search engine algorithms like Google Panda and Google Penguin which ultimately determine how high websites are ranked. The first few chapters cover domain names and web hosting as well as, IP's, DNS, web site builders, web editing software like Dreamweaver and Photoshop, and how to get a site started. Do not let this initial simplicity fool you. After the basics are out of the way, the book covers Search Engine Optimization specifically for Google and how you should go about building and optimizing a web site. There are several chapters on text links due to the importance they play in search visibility and what to avoid (Google Penguin) as well as what to go after. After the semi intermediate topics are out of the way, the reader dives into search algorithms, advanced content marketing, reputation management, social media, some strategic ideas and touches on most of the new things Google is doing. Finally, together with the author, the reader tears deep into some Google Patents, specifically, DOCUMENT SCORING BASED ON DOCUMENT CONTENT UPDATE (Google Panda/Content Freshness) and METHOD FOR NODE RANKING IN A LINKED DATABASE (PageRank/Links), all of which are extreamly relevant to what is happening today's advanced algorithms. The book concludes with advice and predictions from the author for the future. This book is about fully understanding everything to do with your web site and what it means to Google. This book is clear, concise, backed up with factual data straight from Google's own patents, and effectively teaches you, not just what to do with your site, but exactly why you're doing it in the first place. By truly understanding your web site, search engine optimization, social media and how it all ties into your brand, you can better plan and implement strategies which will save you time, money and effort all while helping you avoid easily overlooked mistakes that could wind up costing you your entire online business. This book explains: Domain names, web hosting, IP addresses, site builders, and development tools. Explore advanced operation of organic (natural) search engines ranking, indexing, information storage and retrieval systems and PageRank algorithms with reference to patent claims. Understand Google search engine decision making process and operation of advanced Google operators, algorithms and filters. Off-page and on-page SEO techniques and Semantic web and website accessibility. Site architecture issues and website monetization. Planning in-bound linkage and effective, merit based link building. Common black hat and white hat techniques; consequences of black hat techniques. Metrics and monitoring Tools to monitor website performance, traffic and rankings. Using Google Webmaster Tools and Analytics. Social media marketing, Twitter, Facebook, Google+, Pintrest, LinkedIn, etc. Content marketing, PR, and press release marketing. Pay-per-click advertising. For basic, intermediate and highly advanced SEO. The author covered as much material as possible. Readers of this book are sure to walk away with valuable thoughts and insights which will change they way they think about their web sites.

148 Ways to Advertise and Promote Your Business

Author : Charlene Brisson
File Size : 44.37 MB
Format : PDF, Kindle
Download : 633
Read : 1307
Download »
"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and traditional marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more.Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic,* generate more quality leads,* convert prospects into sales faster,* upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, are guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.

Facebook Marketing

Author : Brian Carter
File Size : 56.29 MB
Format : PDF, Docs
Download : 732
Read : 647
Download »
Describes how to Facebook to advertise a small business's services, products, and events, covering such topics as a profile's basic layout, the use of other social networking sites to promote the page, Internet ads, and Facebook Credits.

Google for Lawyers

Author : Carole A. Levitt
File Size : 54.54 MB
Format : PDF, ePub
Download : 102
Read : 713
Download »
This step-by-step guide explores Google's most popular features plus its newest and least-known features, productivity tools, and services.

101 Social Media Tactics for Nonprofits

Author : Melanie Mathos
File Size : 22.49 MB
Format : PDF, ePub, Docs
Download : 402
Read : 263
Download »
The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Facebook All in One For Dummies

Author : Jamie Crager
File Size : 33.74 MB
Format : PDF, Docs
Download : 725
Read : 331
Download »
The A to Z Facebook guide for users, marketers, and developers alike Facebook has more than a billion users worldwide. Whether you enjoy spending time on Facebook every day, use it to advertise and market your product, or develop Facebook apps, this go-to guide has something you need. Its six minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps. It's fully updated to cover the latest Facebook changes, including Graph Search, mobile apps, Timeline enhancements, and news feed redesign. Facebook has more than one billion active users who share more than 30 billion pieces of content each month More than 37 million brands have Pages on Facebook This complete guide has been fully updated to cover Facebook's latest changes, including Graph Search, mobile apps for both users and Page managers, a redesigned news feed, and enhancements to the Timeline Minibooks cover creating a personal timeline, connecting with others, connecting Facebook to other social media, building a fan page, marketing a business on Facebook, and developing Facebook apps Facebook All-in-One For Dummies, 2nd Edition is packed with helpful information, great ideas, and ways to help you get even more out of Facebook.

aPHR Associate Professional in Human Resources Certification All in One Exam Guide

Author : Dory Willer
File Size : 44.2 MB
Format : PDF, Docs
Download : 151
Read : 1257
Download »
This highly effective self-study system offers complete coverage of every topic on the new aPHR exam Take the Human Resources Certification Institute’s new aPHR exam with complete confidence using this integrated study guide. Written by a team of HR experts, aPHR Associate Professional in Human Resources Certification All-in-One Exam Guide features information about HR certifications in general, the aPHR exam in particular, and important U.S. laws and regulations. You’ll find learning objectives at the beginning of each chapter, exam tips, accurate practice questions, and in-depth explanations. Beyond fully preparing you for the challenging exam, the guide also serves as a valuable on-the-job reference. Covers all exam topics, including: • U.S. laws and regulations • HR operations • Recruitment and selection • Compensation and benefits • Human Resource development and retention • Employee relations • Health, safety, and security • Early HR career level tasks Electronic content includes: • 200 practice exam questions • Test engine that provides full-length practice exams and customized quizzes by topic

Start to Finish Resume Guide

Author : Richard Blazevich
File Size : 25.36 MB
Format : PDF
Download : 263
Read : 185
Download »
Provides step-by-step instructions for writing a resume employers will love.

Books in Print 2009 2010

Author :
File Size : 45.75 MB
Format : PDF, ePub, Mobi
Download : 978
Read : 311
Download »

Google Blogger For Dummies

Author : Susan Gunelius
File Size : 78.17 MB
Format : PDF, ePub, Mobi
Download : 698
Read : 1177
Download »
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think. More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to: Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics Choose a domain name, learn to use the dashboard, pick a template, and configure settings Dress up your blog with themes and find out where to get plenty of free ones Learn blogging etiquette and some secrets for long-term success Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging Take advantage of social networking sites and learn simple search engine optimization techniques Maintain your blog with tools like Blog This! and Quick Edit Moderate comments effectively, track your stats, and more Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.

Neuronale Netze Selbst Programmieren

Author : Tariq Rashid
File Size : 25.22 MB
Format : PDF, ePub, Docs
Download : 930
Read : 806
Download »
Neuronale Netze sind Schlüsselelemente des Deep Learning und der Künstlichen Intelligenz, die heute zu Erstaunlichem in der Lage sind. Dennoch verstehen nur wenige, wie Neuronale Netze tatsächlich funktionieren. Dieses Buch nimmt Sie mit auf eine unterhaltsame Reise, die mit ganz einfachen Ideen beginnt und Ihnen Schritt für Schritt zeigt, wie Neuronale Netze arbeiten. Dafür brauchen Sie keine tieferen Mathematik-Kenntnisse, denn alle mathematischen Konzepte werden behutsam und mit vielen Illustrationen erläutert. Dann geht es in die Praxis: Sie programmieren Ihr eigenes Neuronales Netz mit Python und bringen ihm bei, handgeschriebene Zahlen zu erkennen, bis es eine Performance wie ein professionell entwickeltes Netz erreicht. Zum Schluss lassen Sie das Netz noch auf einem Raspberry Pi Zero laufen. - Tariq Rashid hat eine besondere Fähigkeit, schwierige Konzepte verständlich zu erklären, dadurch werden Neuronale Netze für jeden Interessierten zugänglich und praktisch nachvollziehbar.