Killer Facebook Ads

Master Cutting-Edge Facebook Advertising Techniques


Author: Marty Weintraub

Publisher: John Wiley & Sons

ISBN: 1118151534

Category: Business & Economics

Page: 288

View: 921

Expert Facebook advertising techniques you won't find anywhere else! Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it's a must-have on the online marketer's bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit. Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now. Get extraordinary advice for using each available ad element--headline, body text, images, logos, etc.--for maximum effect How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos Packed with hands-on tutorials and expert-level techniques and tactics for executing an effective advertising campaign, this one-of-a-kind book is sure to help you develop, implement, measure, and maintain successful Facebook ad campaigns.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Social Media and Online Brand Communities


Author: Bowen, Gordon

Publisher: IGI Global

ISBN: 1466665963

Category: Business & Economics

Page: 313

View: 3033

For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications


Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 1522571175

Category: Business & Economics

Page: 1556

View: 3071

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Dropshipping Made Simple

The Ultimate Guide To Make Money With Shopify And E-Commerce


Author: Adidas Wilson

Publisher: Adidas Wilson


Category: Business & Economics

Page: N.A

View: 2710

Dropshipping is a method of retail fulfillment where stores do not actually stock their products. When someone buys a product, the store buys it from another party and then ships it to the customer directly. The merchant neither handles nor sees the product. Dropshipping is different from the conventional retail model in that, in dropshipping the seller does not own an inventory. He or she purchases an order from a third party. The dropshipping model, like everything else, has drawbacks and benefits. You need less capital: this is arguably the biggest advantage. You do not need thousands of dollars to start an ecommerce store. Conventional retailers need to have a huge amount of capital to build their inventory. In dropshipping, you only purchase a product once a customer has placed an order and made the payment. An initial inventory investment is not needed. Easy to start: an ecommerce business becomes much easier to run when you do not handle physical products. You will not worry about a warehouse, packing and shipping, tracking inventory, handling returns, and much more. Low overhead: since you will not be dealing with a warehouse or purchasing inventory, expect low overhead expenses. A lot of people run a dropshipping businesses from their home office with their laptop and only use about $100 per month. The expenses may increase as your business grows but they will still be low. Flexible location: if you have an internet connection, you can manage your dropshipping business from anywhere.

How to Make Money Posting Ads on Facebook

Step by Step Guide to Make Big Bucks With Facebook


Author: James White

Publisher: Createspace Independent Publishing Platform

ISBN: 9781545162675


Page: 28

View: 9597

This book how to Make Money Posting Ads on Facebook is an excellent guide to those who want to earn some money in all the time that they can easily spare. With the advancement in technology and revolution in the field of social media came Facebook. Even though it is the most widely used social site and has received a lot of applauses from the audiences, it has also received a lot of criticism in the past for playing a major role in wasting away teenagers and youngsters. Even with all the accusations Facebook has been doing some really great work as well. Besides connecting people, Facebook can now bring you some money too. All you need to do is to post ads. This book is an overview on how it is done. It offers: -Understanding about Facebook Ads and how they work -Step by step guide to how ads on Facebook are made -Payment rules for posting ads as a host and as a guest -Tips to double your money using Facebook ads -Top 9 mistakes that you must avoid on Facebook while posting ads -Three exclusively excellent elements of a killer Facebook ad Using the guidelines as mentioned in this book, you will able to gain hands on making ads on Facebook as well as knowing what to do to get paid for posting ads on it. Everything makes sense when you practically start doing it. So grab this excellent guide now and start earning money.

The Complete Social Media Community Manager's Guide

Essential Tools and Tactics for Business Success


Author: Marty Weintraub,Lauren Litwinka

Publisher: John Wiley & Sons

ISBN: 111860542X

Category: Business & Economics

Page: 336

View: 8525

A unique approach to today's hottest new job in socialmedia Today's social community managers use social media platforms andact as brand evangelists and community advocates. From creatingviral content to crisis communication to leveraging communitycontent, social managers manage online social communities and dealwith what comes. Luckily, The Complete Social Media CommunityManager's Guide: Essential Tools and Tactics for BusinessSuccess is the perfect resource for how to do this increasinglyhigh-profile and crucial job. The book features proven tactics andtechniques for effective management and includes more than 40field-tested tools and templates. If you're a social community manager, learn how to grow acommunity and achieve the results you need. Topics include adetailed guide to today's social media platforms, how to organizeand successfully share content, using metrics and reporting, andmore. Helps social media community managers develop, cultivate, andconvert their social media communities Does a deep dive into today's crucial social mediaplatforms Provides a complete toolkit of over 40 field-tested tools andtemplates on everything from how to craft a plan to developing aneditorial calendar, tracking results, and more Explains how you can organize and successfully share contentamong your target community and how to leverage that content tofurther amplify your message The Complete Social Media Community Manager's Guide:Essential Tools and Tactics for Business Success is a must-haveresource for one of the hottest new careers in today's socialworld.

The Real Estate Wholesaling Bible

The Fastest, Easiest Way to Get Started in Real Estate Investing


Author: Than Merrill

Publisher: John Wiley & Sons

ISBN: 1118900391

Category: Business & Economics

Page: 272

View: 4125

Learn how to make money wholesaling real estate without having to swing a hammer or deal with tenants. Wholesaling is one of the best ways to get started making money in the world of real estate investing. Think of it as the day trading of real estate except it is simpler and has less risk if you learn how the process works. In fact when you learn how to do it the right way, you can minimize your risk substantially. The Real Estate Wholesaling Bible teaches what you need to know to profit from real estate wholesaling without needing a lot of capital or previous experience. This rapidly expanding business is relatively simple, profitable, and perfect for today's real estate market. Plus it's an ideal system for making money even in the toughest real estate markets. All you will need to get started is a computer, an Internet connection, this audiobook, some passion, and a lot of curiosity. • Teaches the mechanics of how to wholesale real estate, including exactly how to find, analyze, finance, and sell wholesale deals like clockwork • Explains how actually to build a business and develop systems that are not dependent on you as the business owner • Shows how to develop a turnkey, systems-dependent business that serves as a vehicle for all the people it touches: the owners, the employees, and the community Many real estate investors' ideas of success focus squarely on profitability. Author Than Merrill believes success happens when your real estate investment business is not only profitable but also gives you the time to enjoy your life and fulfill your passions and dreams.

Web Copy That Sells

The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy


Author: Maria Veloso

Publisher: AMACOM

ISBN: 0814432522

Category: Business & Economics

Page: 304

View: 6384

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.


Killer Marketing for Indie Authors


Author: Kristen Marie


ISBN: 1456608908

Category: Business & Economics

Page: 65

View: 1426

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO to digital strategy and beyond, this book is jam-packed with proven strategies that the leading marketers from the biggest companies in the world leverage to sell their products. The only author fairytales are the ones you create for yourself. This book is a map to your happy ending.