Introduction to Media Literacy

DOWNLOAD NOW »

Author: W. James Potter

Publisher: SAGE Publications

ISBN: 1483379604

Category: Language Arts & Disciplines

Page: 296

View: 7518

Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Introduction to Mass Communication: Media Literacy and Culture

Eighth Edition

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Higher Education

ISBN: 0077736397

Category: Language Arts & Disciplines

Page: N.A

View: 4741

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media plays in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-HillËs adaptive learning system, assesses studentsË knowledge of course content and maps out personalized study plans for success.

Introduction to Mass Communication

Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Humanities Social

ISBN: 9780072917376

Category: Social Science

Page: 560

View: 7023

This text makes explicit what has been implicit for so long: that media literacy skills can and should be taught directly and that, as we travel through the 21st century, media literacy is an essential survival skill for everyone in our society.... This text takes the position that media, audiences, and culture develop and evolve in concert. -Pref.

LooseLeaf for Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley J. Baran

Publisher: McGraw-Hill Education

ISBN: 9781259924972

Category: Performing Arts

Page: 464

View: 8538

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture. By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media technologies and industries. The tenth edition maintains its commitment to enhancing students’ critical thinking and media literacy skills. New and updated material, such as the 2016 Presidential election and the use of social media to link fans with artists and their music, reflects the latest developments in digital technologies, and highlights the most current research in the field.

Create to Learn

Introduction to Digital Literacy

DOWNLOAD NOW »

Author: Renee Hobbs

Publisher: John Wiley & Sons

ISBN: 1118968344

Category: Computers

Page: 296

View: 3467

Want to learn something well? Make media to advance knowledge and gain new ideas. You don't have to be a communication professional to create to learn. Today, with free and low-cost digital tools, everyone can compose videos, blogs and websites, remixes, podcasts, screencasts, infographics, animation, remixes and more. By creating to learn, people internalize ideas and express information creatively in ways that may inspire others. This book helps learners create multimedia texts as they develop both critical thinking and communication skills. It introduces a wide range of conceptual principles at the heart of multimedia composition and digital pedagogy. Its approach is useful for anyone who sees the educational value of creating multimedia projects in an increasingly digital and connected world. Students will become skilled multimedia communicators by learning how to gather information, generate ideas, and develop media projects using contemporary digital tools and platforms. [Publisher]

Theory of media literacy

a cognitive approach

DOWNLOAD NOW »

Author: W. James Potter

Publisher: Sage Publications, Inc

ISBN: 9780761929529

Category: Language Arts & Disciplines

Page: 307

View: 1599

Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

DOWNLOAD NOW »

Author: Stanley Baran

Publisher: McGraw-Hill Education

ISBN: 9781259126093

Category: Language Arts & Disciplines

Page: 402

View: 5493

Introduction to Mass Communication: Media Literacy and Culture is an integrated program that encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level program to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely. New for the eighth edition, Connect Mass Communication combines contemporary course content and groundbreaking digital tools to create a unique learning environment. With Connect Mass Communication, the Introduction to Mass Communication: Media Literacy and Culture program integrates an interactive eBook with dynamic online activities and assignments that help students study more efficiently and effectively. A new bank of CNN videos helps students learn the impact of media through a cultural and global lens. LearnSmart, McGraw-Hill’s adaptive learning system, assesses students’ knowledge of course content and maps out personalized study plans for success.

Media Today

An Introduction to Mass Communication

DOWNLOAD NOW »

Author: Joseph Turow

Publisher: N.A

ISBN: 0415876060

Category: Language Arts & Disciplines

Page: 679

View: 6468

Throughout the course of this fascinating book, Joseph Turow repeatedly highlights the key distinctions between mass communication and other forms of communication helping students to become media literate, critical consumers.

Media Literacy: Keys to Interpreting Media Messages, 4th Edition

Keys to Interpreting Media Messages

DOWNLOAD NOW »

Author: Art Silverblatt,Donald C. Miller,Julie Smith,Nikole Brown

Publisher: ABC-CLIO

ISBN: 1440830924

Category: Social Science

Page: 550

View: 9844

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication. • Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars • Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media • Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change