International Business: The New Realities, Global Edition

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Author: S. Tamer Cavusgil,Gary Knight,John Riesenberger

Publisher: Pearson Higher Ed

ISBN: 1292152842

Category: Business & Economics

Page: 544

View: 1736

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

International Business

The New Realities, Global Edition

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Author: S. Tamer Cavusgil,Gary Knight,John Riesenberger

Publisher: N.A

ISBN: 9781292152837

Category:

Page: 544

View: 2537

For courses in Business. International Business: A Millennial Approach International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials' characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business. MyManagementLab® not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

International Business

The New Realities, Global Edition

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Author: S. TAMER. KNIGHT CAVUSGIL (GARY. RIESENBERGER, JOHN.),Gary Knight,John Riesenberger

Publisher: N.A

ISBN: 9781292303246

Category:

Page: 576

View: 1366

For courses in international business. This ISBN is for the bound textbook, which students can rent through their bookstore. A modern approach to international business International Business: The New Realities, 5th Edition caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business. This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Management, which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

International Business: The New Realities

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Author: S. Tamer Cavusgil,Hussain Rammal,Susan Freeman

Publisher: Pearson Higher Education AU

ISBN: 1486006779

Category: Business & Economics

Page: 679

View: 6257

Remarkable change is the new reality of International Business. The accelerating cross-border flow of products, services, capital, ideas, technology and people are driving businesses--large and small--to internationalise. International Business 1st Australasian edition: the New Realities is a rigorous resource which motivates and prepares future managers to operate in multi-national settings, by delivering a teaching system that works. Based on the authors’ collective teaching and working experience–as well as discussions with practitioners, students, and faculty staff—this is a complete teaching and learning system where cases, exercises and management skill builders are seamlessly integrated and matched to the topics in each chapter. Case studies from a wide variety of markets relevant to Australasian businesses, including ASEAN countries (e.g. Singapore, Malaysia, Indonesia) as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. For undergraduate students majoring in international business or post-graduate courses in international business.

International Business

The New Realities

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Author: Gary Knight,John Riesenberger,S. Tamer Cavusgil

Publisher: Pearson Higher Ed

ISBN: 0132998068

Category: Business & Economics

Page: 656

View: 1382

An innovative and engaging learning system for International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace–due to the financial crisis, and change in dynamic among international business participants–this edition now includes extensive new and updated material. Note: This is the standalone book, if you want the book/DVD package order the ISBN below 0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD Package Package consists of: 0136090737 / 9780136090731 International Business 2011 Video Library 0136090982 / 9780136090984 International Business: The New Realities

International Business, Global Edition

Pearson College

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Author: S. Tamer Cavusgil,Pervez Ghauri,Gary Knight,John Riesenberger

Publisher: Pearson Higher Ed

ISBN: 0273788094

Category: Business & Economics

Page: 624

View: 9081

For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.

Conducting Market Research for International Business

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Author: S. Tamer Cavusgil,John Riesenberger

Publisher: Business Expert Press

ISBN: 9781606490266

Category: Business & Economics

Page: 120

View: 8121

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.