Search results for: inspiring-green-consumer-choices

Inspiring Green Consumer Choices

Author : Michael E. Smith
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While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers be encouraged to do to close this gap and purchase sustainable products and services? Inspiring Green Consumer Choices explains the factors that underlie the discrepancy between consumers' expressed preferences and their incongruous behavior in the marketplace. Drawing from advances in neuroscience, behavioral economics and experimental psychology, the author reveals how marketplace behavior is not always rational. Instead it is frequently the product of mental shortcuts, triggered by situational cues and colored by implicit emotional responses. In making purchasing decisions, routine consumer behavior is governed less by intention than by mental habits and unconscious response biases. These tendencies are difficult (but not impossible) to change. Inspiring Green Consumer Choices outlines how techniques such as psychological framing, design of choice architectures and pricing strategy can be used to disrupt habits and promote sustainable behavior. The author also addresses the role that legislative policy and changing social norms can play in accelerating and sustaining behavior change. Illustrated with case studies and filled with best practices, Inspiring Green Consumer Choices helps marketers understand how consumers make purchase decisions in order to shift consumption choices towards a more sustainable future.

Ethics and Morality in Consumption

Author : Deirdre Shaw
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Ethical consumerism is on the rise. No longer bound to the counter-cultural fringes, ethical concerns and practices are reaching into the mainstream of society and being adopted by everyday consumers – from considering carbon miles to purchasing free-range eggs to making renewable energy choices. The wide reach and magnitude of ethical issues in society across individual and collective consumption has given rise to a series of important questions that are inspiring scholars from a range of disciplinary areas. These differing disciplinary lenses, however, tend to be contained in separate streams of research literature that are developing in parallel and in relative isolation. Ethics in Morality and Consumption takes an interdisciplinary perspective to provide multiple vantage points in creating a more holistic and integrated view of ethics in consumption. In this sense, interdisciplinary presupposes the consideration of multiple and distinct disciplines, which in this book are considered in delineated chapters. In addition, the Editors make an editorial contribution in the final chapter of the book by combining these separate disciplinary perspectives to develop a nascent interdisciplinary perspective that integrates these perspectives and presents platforms for further research.

Green Marketing as a Positive Driver Toward Business Sustainability

Author : Naidoo, Vannie
File Size : 48.98 MB
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As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovative research on the methods and applications of integrating environmental considerations into all aspects of marketing. While highlighting topics including green consumerism, electronic banking, and sustainability, this book is ideally designed for industrialists, marketers, professionals, engineers, educators, researchers, and scholars seeking current research on green development in regular movement.

Mindfully Green

Author : Stephanie Kaza
File Size : 51.22 MB
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With all the attention on living sustainably, the one thing missing from the conversation is how to find a personal connection with green living that will sustain us on our green path. While practical approaches to an eco-responsible lifestyle offer important first steps, it is critical that we ground these actions in broader understanding so that we can effect real change in the world. In this book, Stephanie Kaza describes what she calls the "green practice path." She offers a simple, Buddhist-inspired philosophy for taking up environmental action in real, practical, and effective ways. Discover new ways to think more deeply about your impact on the natural world, engage in environmental change, and make green living a personal practice based in compassion and true conviction.

Inspiring Sustainable Behaviour

Author : Oliver Payne
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What is the answer to inspiring sustainable behaviour? It starts with a question – or nineteen. With this simple and inspiring guide you'll learn how to ask for persistent, pervasive, and near-costless change by uncovering our hidden quirks, judgmental biases, and apparent irrationalities. The only change you'll need to make is how you ask. Businesses, larger or small, will soon have to cut costs and cut carbon, irrespective of the products they sell, or the services they perform. National government has structural policy and legislative needs, and local government has implementation and documentation needs. Indeed, the new UK government coalition’s approach to transport is simply ‘cut costs and cut carbon’. Set against this there is an increasing sense that popular culture and popular science are congregating around a desire to understand who we are and how we behave. The recent rise of behavioural economics is a testament to this as well as the relevance of environmental psychology. Allied to this is a sense that big business is forging ahead with plans to account for and mitigate carbon emissions without the marketing and communications departments being able to help or communicate this effectively either through their own efforts or those of their communication agencies. The ‘19 Different Ways to Ask for Change’ offer a solution to all these needs by pulling them together and showing that changing how we ask is near-costless, but its effects could be near-priceless. This book shows that simplification isn’t always the solution, an action can be the most successful question, and a default answer can be the most important. It explores why short-term memory tasks change our behaviour, how singing roads regulate speed, and that commitment gaps change outcomes; how our worry-profile is the same as an Argentinean farmer's, why knowledge of what kills you is irrelevant but asking about behaviour that kills is deadly, and what a chimpanzee’s tea-party tells us about the effect of ownership on decision-making. This timely book will be of great value to scholars and practitioners whose work relates to reducing carbon emissions with a particular emphasis on environmental psychology, behavioural economics, project design, and psychology. It offers practical solutions for policy makers and professionals in marketing and communications departments.

The Best Buddhist Writing 2009

Author : Melvin McLeod
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Offers an entertaining mix of writing styles on a wide range of issues from a Buddhist point of view, including pieces by the Dalai Lama, Thich Nhat Hahn, Dzogchen Ponlop Rinpoche, Pema Chdrn, Jack Kornfield, Natalie Goldberg, Alan Weisman, Tom Robbins, Joan Sutherland, and many more. Original.

Green Guide

Author : Editors of Green Guide
File Size : 54.54 MB
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Paper or plastic? Organic or conventional? In a world that is rapidly going "green," how does the average person make decisions that are smart for the family—and good for the planet? The Green Guide is here to help, with the concepts and choices for Earth-conscious living. Presented in concise, information-packed chapters, this up-to-the-minute resource touches on every aspect of our lives, from grocery shopping to housecleaning to work, travel, and investing—enabling consumers to make informed decisions and simple changes that impact the planet in big ways. Easy-to-follow information and hundreds of fascinating sidebars, fact boxes, and other key elements recommend how you can replace unhealthy and environmentally damaging practices and products with more wholesome, comfortable, and aesthetically pleasing alternatives. Neither scholarly nor scare-mongering in tone, the lively text has been written in partnership with a board of noted experts—offering readers the most authoritative, engaging, comprehensive, and in-depth reference of its kind. Created by two of the strongest brands in conservation and the environment, and drawn from more than ten years of reputable coverage in The Green Guide newsletter, on-line and in print, this comprehensive resource is destined to become a must-have for millions of families and the first name in household reference books in this up-and-coming category.

Voices from the Voluntary Sector

Author : Frederick Bruce Bird
File Size : 76.30 MB
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A collection of essays explores the challenges facing today's nonprofit organizations in Canada, including organizational and managerial challenges, social entrepreneurship and how to foster effective global movements. Simultaneous. Hardcover available.

Sustainable Residential Interiors

Author : Kari Foster
File Size : 73.89 MB
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Sustainable Residential Interiors

Author : Annette Stelmack
File Size : 66.57 MB
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The Second Edition of Sustainable Residential Interiors addresses cutting edge processes, strategies, and principles as well as details for in-depth product vetting criteria. Award-winning, leading interior designer Annette Stelmack shares her expertise from the perspective of LEED Building Design & Construction projects, healthy interiors, and chemical sensitivities, addressing principles, strategies, and solutions for design practitioners. A comprehensive update of the current state of the sustainable interior design industry is provided, including present and upcoming industry transformations, thought-leading principles, strategies and practices for project implementation, and fine points and resources for in-depth product vetting to support high-performing, healthy interiors. Sustainable Residential Interiors takes readers through an integrated design process, demonstrating relevant principles and practices that apply to essentially any interiors project toward creating an environment that is healthy, high-performing, functional, sustainable, and beautiful. In doing so, it: Promotes critical thinking about health and environmental issues in the building industry Features checklists and current resources, providing a "hands on" practical approach Addresses in-depth, applicable third party certifications and details on relevant building rating systems Provides in-depth strategies and criteria for fixed interior finishes, fixtures, equipment and furnishings Demonstrates successful, relevant, diverse and inspiring case studies Delivers comprehensive tools and resources for researching and vetting products' composition and chemical make-up. Evaluates all aspects of a building's interior to identify and implement methods that: save energy and water; reduce Co2 emissions and waste; improve indoor air quality free of toxins; and are responsive to environmental impacts Encourages forward-thinking by featuring inspirational statements from mentors, peers, and industry leaders Urges interior designers to commit to designing safe, healthy environments that are integral to a professional code of ethics, which ensure the delivery of positive outcomes for the client and any building's future occupants

Going Green

Author : Sally Stenhouse Kneidel
File Size : 45.37 MB
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Going Green focuses on the biggest environmental culprits of the Western lifestyle: diet, housing, clothing and transportation, providing practical and effective steps we can all take to reduce our carbon footprint and live more sustainably. This comprehensive text is written with an approachable and empowering tone, drawing on personal interviews and real-life examples to demonstrate both the challenges and rewards of making environmentally responsible choices. Informative and inspiring, Going Green will make you think twice about every dollar you spend.

Prescriptions for a Healthy House

Author : Paula Baker-Laporte
File Size : 50.27 MB
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“Packed with advice on sourcing healthier materials and the likely costs . . . information on every aspect of housebuilding from design to interior finish.” —Professional Housebuilder & Property Developer Although there’s nothing complicated about constructing healthier homes, building for health is still not standard practice, and in fact there are many aspects of conventional home construction that are detrimental to human well-being. From foundation to rooftop, to home care and repair, Prescriptions for a Healthy House takes the mystery out of healthy-house building, renovation, and maintenance by walking the owner/architect/builder team through the entire construction process. Chapters include: · Frame construction alternatives · Thermal and moisture control · Flooring and finishes · Furnishings The authors—an architect, a medical doctor, and a restoration consultant—bring a singular combination of expertise and perspectives to this book. The result—now in its third completely updated edition—is a unique guide to creating healthy indoor and outdoor spaces, including many new resources, as well as specialized knowledge from several nationally recognized experts in the field of building biology.

Broccoli and Desire

Author : Edward F. Fischer
File Size : 44.40 MB
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This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living. Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.

Social Marketing

Author : Nancy R. Lee
File Size : 46.32 MB
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This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

Smokestacks to Green Roofs

Author : Corina McKendry
File Size : 20.60 MB
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Handbook of green communication and marketing

Author : AA. VV.
File Size : 42.83 MB
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Big and Green

Author : David Gissen
File Size : 71.11 MB
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More than a century after its inception, the skyscraper has finally come of age. Though it has long been lampooned as a venal and inhospitable guzzler of resources, a revolutionary new school of skyscraper design has refashioned the idiom with buildings that are sensitive to their environments, benevolent to their occupants, and economically viable to build and maintain. Designed by some of the best-known architects in the world, these towers are as daring aesthetically as they are innovative environmentally. Big and Green is the first book to examine the sustainable skyscraper, its history, the technologies that make it possible, and its role in the future of urban development. The book examines more than 40 of the most important recent sustainable skyscrapers-including Fox & Fowle's Reuters Buildings in New York, Norman Foster's Commerzbank in Frankfurt, and MVRDV's spectacular Dutch Pavilion from Expo 2000 in Hanover-with project descriptions, photographs, and detailed drawings. Interviews with such leaders in the field as Sir Richard Rogers, William McDonough, and Kenneth Yeang are also included.

A New Psychology for Sustainability Leadership

Author : Steve Schein
File Size : 62.80 MB
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During the last decade, the sustainability position in multinational corporations has grown in influence. Much literature has explored how corporations can play an important role in solving the environmental challenges facing the planet. However, until now, there has been little research on sustainability leadership at the individual level. In this book, Schein explores the deeper psychological motivations of sustainability leaders. He shows how these motivations relate to overall effectiveness and capacity to lead transformational change and he explores the ways in which the complexity of sustainability is driving new approaches to leadership.Drawing on interviews with 75 leaders from over 40 multinational corporations and NGOs, Schein explores how ecological worldviews are developed and expressed in global sustainability practice. By applying key theories from developmental psychology, integral ecology and eco-psychology to sustainability practice, Schein encourages us to think about leadership in a different way. A New Psychology for Sustainability Leadership will be of interest to an interdisciplinary audience of social scientists, educators, corporate executives, and social entrepreneurs. The insights from this book can be usefully integrated into leadership curriculum and development programs to help the next generation of leaders respond to global challenges.

Capitalism

Author : Jonathon Porritt
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As our great economic machine grinds relentlessly forward into a future of declining fossil fuel supplies, climate change and ecosystem failure, governments are at long last beginning to question the very structure of the global economy. In this fresh, politically charged analysis, Jonathon Porritt wades in on the most pressing question of the 21st century: can capitalism, as the only real economic game in town, be retooled to deliver a sustainable future? Porritt argues that indeed it can, and it must, as he lays out the framework for a new ?sustainable capitalism? that cuts across the political divide and promises a prosperous future of wealth, equity and ecosystem integrity.

Business and the Environment

Author : Richard Welford
File Size : 40.55 MB
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This Reader brings together, in one volume, the most important and innovative articles written on the interaction of business and the environment. The contributions - by some of the world's leading business and environmental consultants, academics and practitioners - have been selected as the result of a wide-ranging consultation process involving an advisory team of recognized experts in the field, to ensure that readers have the best and most useful selection possible. This is an essential reference, not only for students in business schools, management studies and environmental courses, but for environmental managers and consultants and all those interested in 'greening' the business environment.