Gastrophysics

The New Science of Eating

DOWNLOAD NOW »

Author: Charles Spence

Publisher: Penguin

ISBN: 0735223483

Category: Technology & Engineering

Page: 336

View: 8882

The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we’re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we’re tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

Future Foods

How Modern Science Is Transforming the Way We Eat

DOWNLOAD NOW »

Author: David Julian McClements

Publisher: Springer

ISBN: 3030129950

Category: Electronic books

Page: N.A

View: 5158

Taste, Politics, and Identities in Mexican Food

DOWNLOAD NOW »

Author: Steffan Igor Ayora-Diaz

Publisher: Bloomsbury Publishing

ISBN: 1350066699

Category: History

Page: 240

View: 4634

This book examines the history, archaeology, and anthropology of Mexican taste. Contributors analyze how the contemporary identity of Mexican food has been created and formed through concepts of taste, and how this national identity is adapted and moulded through change and migration.wing on case studies with a focus on Mexico, but also including Israel and the United States, the contributors examine how local and national identities, the global market of gastronomic tourism, and historic transformations in trade, production, the kitchen space and appliances shape the taste of Mexican food and drink. Chapters include an exploration of the popularity of Mexican beer in the United States by Jeffrey M. Pilcher, an examination of the experience of eating chapulines in Oaxaca by Paulette Schuster and Jeffrey H. Cohen, an investigation into transformations of contemporary Yucatecan gastronomy by Steffan Igor Ayora-Diaz, and an afterword from Richard Wilk. Together, the contributors demonstrate how taste itself is shaped through a history of social and cultural practices.

Food and Experiential Marketing

Pleasure, Wellbeing and Consumption

DOWNLOAD NOW »

Author: Wided Batat

Publisher: Routledge

ISBN: 1351182188

Category: Business & Economics

Page: 248

View: 6744

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

The Perfect Meal

The Multisensory Science of Food and Dining

DOWNLOAD NOW »

Author: Charles Spence,Betina Piqueras-Fiszman

Publisher: John Wiley & Sons

ISBN: 1118491025

Category: Technology & Engineering

Page: 424

View: 3041

The authors of The Perfect Meal examine all of theelements that contribute to the diners experience of a meal(primarily at a restaurant) and investigate how each of thediners senses contributes to their overall multisensoryexperience. The principal focus of the book is not on flavorperception, but on all of the non-food and beverage factors thathave been shown to influence the diners overallexperience. Examples are: the colour of the plate (visual) the shape of the glass (visual/tactile) the names used to describe the dishes (cognitive) the background music playing inside the restaurant (aural) Novel approaches to understanding the diners experiencein the restaurant setting are explored from the perspectives ofdecision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

Seaweeds

Edible, Available, and Sustainable

DOWNLOAD NOW »

Author: Ole G. Mouritsen,Jonas Drotner Mouritsen,Mariela Johansen

Publisher: University of Chicago Press

ISBN: 022604436X

Category: Cooking

Page: 287

View: 4341

Champions seaweed as a staple food while simultaneously explaining its biology, ecology, cultural history, and gastronomy.

Sapphire Skies

DOWNLOAD NOW »

Author: Belinda Alexandra

Publisher: Harper Collins

ISBN: 1743099118

Category: Fiction

Page: 464

View: 5917

A love greater than war. A beautiful woman lost. A mystery unsolved ... until now. The epic new saga from one of Australia's best loved storytellers. 2000: the wreckage of a downed WWII fighter plane is discovered in the forests near Russia's Ukrainian border. the aircraft belonged to Natalya Azarova, ace pilot and pin-up girl for Soviet propaganda, but the question of her fate remains unanswered. Was she a German spy who faked her own death, as the Kremlin claims? Her lover, Valentin Orlov, now a highly-decorated general, refuses to believe it. Lily, a young Australian woman, has moved to Moscow to escape from tragedy. She becomes fascinated by the story of Natalya, and when she meets an elderly woman who claims to know the truth behind the rumours, Lily is drawn deeper into the mystery. From the pomp and purges of Stalin's Russia through the horrors of war and beyond - secrets and lies, enduring love and terrible betrayal, sacrifice and redemption all combine in this sweeping saga from Belinda Alexandra.

Brasenose

The Biography of an Oxford College

DOWNLOAD NOW »

Author: Joseph Mordaunt Crook

Publisher: Oxford University Press, USA

ISBN: N.A

Category: Architecture

Page: 574

View: 1333

Brasenose College was founded in 1509 by a Bishop (William Smith) and a lawyer (Richard Sutton). Both came from the North West of England, and the college has always been proud of its links with Lancashire and Cheshire. But over the centuries Brasenose--or "B.N.C." as it is usually known--has expanded its reputation worldwide. This is the first full-scale history of Brasenose, timed to coincide with its Quincentenary. The setting is broad: it relates the college to the university, and the university to the wider world of politics. Using archives, letters and diaries, it aims to recreate something of the variety and texture of academic life over a period of five centuries: the learning, the conversation, the sport; the intellectual milieu and financial context; the architecture inside and out; the food and drink, the quirks of personality, the little dramas, and absurdities that make up the small change of corporate living.

Access

DOWNLOAD NOW »

Author: N.A

Publisher: N.A

ISBN: N.A

Category: American periodicals

Page: N.A

View: 1009

Standard Directory of Advertisers

Business Classifications Edition

DOWNLOAD NOW »

Author: National Register Publishing

Publisher: N.A

ISBN: 9780872172449

Category: Advertising

Page: 1960

View: 4258