Foundations of Marketing

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Author: William M. Pride,O. C. Ferrell

Publisher: Cengage Learning

ISBN: 1305176634

Category: Business & Economics

Page: 576

View: 854

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Marketing Theory

Toward a General Theory of Marketing

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Author: Shelby D. Hunt

Publisher: M.E. Sharpe

ISBN: 9780765609298

Category: Business & Economics

Page: 323

View: 9686

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Foundations of Marketing Communications

A European Perspective

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Author: Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh

Publisher: Pearson Education

ISBN: 9780273703860

Category: Business & Economics

Page: 328

View: 7274

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications

Psychological Foundations of Marketing

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Author: N.A

Publisher: Routledge

ISBN: 1136183639

Category: Business & Economics

Page: 286

View: 7395

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Foundations of Marketing

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Author: John Fahy,David Jobber

Publisher: N.A

ISBN: 9780077167950

Category: Business & Economics

Page: 358

View: 2822

Foundations of Marketing

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Author: David Jobber,John Fahy

Publisher: N.A

ISBN: 9780077098667

Category: Marketing

Page: 355

View: 1312

This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.

Foundations of Marketing

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Author: William Pride,O. C. Ferrell

Publisher: Cengage Learning

ISBN: 0618973370

Category: Business & Economics

Page: 592

View: 9716

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Psychological Foundations of Marketing

The Keys to Consumer Behavior

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Author: Allan J Kimmel

Publisher: Routledge

ISBN: 1315436078

Category: Business & Economics

Page: 466

View: 2285

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

Foundations of Marketing

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Author: M. Dale Beckman,David L. Kurtz,Louis E. Boone

Publisher: N.A

ISBN: 9780039231071

Category: Marketing

Page: 489

View: 9279