Foundations of Marketing

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Author: William M. Pride,O. C. Ferrell

Publisher: Cengage Learning

ISBN: 1305176634

Category: Business & Economics

Page: 576

View: 6849

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Foundations of Marketing

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Author: John Fahy,David Jobber

Publisher: N.A

ISBN: 9780077167950

Category: Business & Economics

Page: 358

View: 892

Foundations of Marketing Theory

Toward a General Theory of Marketing

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Author: Shelby D. Hunt

Publisher: M.E. Sharpe

ISBN: 9780765609298

Category: Business & Economics

Page: 323

View: 3612

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Psychological Foundations of Marketing

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Author: N.A

Publisher: Routledge

ISBN: 1136183639

Category: Business & Economics

Page: 286

View: 7652

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Foundations of Marketing Communications

A European Perspective

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Author: Patrick de Pelsmacker,Maggie Geuens,Joeri van den Bergh

Publisher: Pearson Education

ISBN: 9780273703860

Category: Business & Economics

Page: 328

View: 6096

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques and applications of marketing communications in a European context. Based on the authoritative and successful Marketing Communications: A European Perspective 2nd edition, this book is geared towards both undergraduate and postgraduate students who want to extend their knowledge of marketing communications

Foundations of Marketing

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Author: David Jobber,John Fahy

Publisher: N.A

ISBN: 9780077125608

Category: Marketing

Page: 363

View: 5179

The bestsellingFoundations of Marketingby David Jobber and John Fahy is back in a contemporary and engaging third edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses. What's new: * Coverage of the latest developments in marketing practice, such asexperiential marketing, neuro marketing, multi-channel marketing and buzz marketing * Brand new end-of-chapter cases includingYouTube, Innocent Drinks, Sony Playstation, Nike and Oasis clothing * NewEthical Debateboxes stimulate student discussions about socially responsible practice * NewTechnology Focusboxes examine the growing impact of digital technologies on marketing.

Foundations of Marketing

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Author: William Pride,O. C. Ferrell

Publisher: Cengage Learning

ISBN: 0618973370

Category: Business & Economics

Page: 592

View: 3572

Foundations of Marketing offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing, and customer relationship management while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Third Edition includes new advertisements, photos, and screen shots throughout the text; GlobalEdge features that pose questions about marketing in a global context and encourage online exploration; and Opening Vignettes that feature engaging companies intended to spark student interest. Foundations of Marketing Online, 3/e, is a multimedia eBook created to meet the needs of interactive learners. The eBook contains the same material as the printed text but is priced at nearly half the standard retail price of the paperback. The six-month eBook passkey subscription includes access to all the online and premium online content available with CL MarketingSPACE. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Exam Prep for: Foundations of Marketing

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Author: Dave Mason

Publisher: Rico Publications

ISBN: N.A

Category:

Page: N.A

View: 9190

5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.

The Foundations of Marketing Practice

A history of book marketing in Germany

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Author: Ronald A. Fullerton

Publisher: Routledge

ISBN: 1317536134

Category: Business & Economics

Page: 202

View: 2606

Between 1815 and 1890, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed a growing sense of what their markets wanted. This study, based almost entirely upon primary sources including over seventy years of trade newspapers, is an in depth account of how and why this market developed—decades before there was any written theory about marketing. This book is therefore about both marketing practice and marketing theory. It provides a uniquely well-researched account of how markets were developed in very sophisticated ways long before there was a formal discipline of marketing: for example, German publishers used segmentation at least 150 years before the first US articles on the subject appeared. Much of their experience was also shared by the UK and US book markets through international interactions between booksellers and other businessmen. All scholars of marketing will find this historical account a fascinating insight into markets and marketing, This will also be of interest to social historians, scholars of German history, book trade and book trade historians.

Foundations of Marketing

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Author: Jonathan Groucutt

Publisher: Palgrave Macmillan

ISBN: 9781403903273

Category: Business & Economics

Page: 288

View: 9629

This introductory text examines marketing within the context of a dynamic, contemporary environment. The author is really in-tune with the students, explaining theoretical concepts effectively, using a wide range of mini-cases that bring the subject alive - from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand. Groucutt's passion for the subject is clear as he offers a contemporary view of marketing, reflecting complex changes within both society and business, through a development of the marketing mix beyond the traditional 4P and 7P frameworks to encompass a new 10P framework. Concise, affordable and comprehensive in content - this text is a must for all introductory marketing courses. Companion Website: http://www.palgrave.com/foundations/groucutt/