Search results for: financial-dimensions-of-marketing-decisions

Financial Dimensions of Marketing Decisions

Author : David W. Stewart
File Size : 43.42 MB
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This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization. This perspective provides a framework for long-term investments for purposes of evaluating and ranking the funding of proposed projects.

Financial Dimensions of Marketing

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File Size : 57.71 MB
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Financial Dimensions of Marketing Management

Author : Frank Homer Mossman
File Size : 87.50 MB
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The New Global Marketing Reality

Author : R. Brookes
File Size : 29.14 MB
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Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Journal of Small Business and Entrepreneurship

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File Size : 62.1 MB
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Marketing Decisions for New and Mature Products

Author : Robert D. Hisrich
File Size : 53.44 MB
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Marketing Effectiveness Insights from Accounting and Finance

Author : Stanley J. Shapiro
File Size : 69.47 MB
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The Market Place

Author : Ernest R. Cadotte
File Size : 28.20 MB
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University of Michigan Official Publication

Author : University of Michigan
File Size : 63.43 MB
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Each number is the catalogue of a specific school or college of the University.

Lok Udyog

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File Size : 20.17 MB
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Marketing Financial Services

Author : Mike Wright
File Size : 29.39 MB
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Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Advances in Integrated and Sustainable Supply Chain Planning

Author : José Miguel Laínez-Aguirre
File Size : 61.22 MB
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Decision making at the enterprise level often encompass not only production operations and product R&D, but other strategic functions such as financial planning and marketing. With the aim of maximizing growth and a firm’s value, companies often focus on co-ordinating these functional components as well as traditional hierarchical decision levels. Understanding this interplay can enhance enterprise capabilities of adaptation and response to uncertainties arising from internal processes as well as the external environment. This book presents concepts, methods, tools and solutions based on mathematical programming, which provides the quantitative support needed for integrated decision-making and ultimately for improving the allocation of overall corporate resources (e.g., materials, cash and personnel). Through a systems perspective, the integrated planning of the supply chain also promotes activities of reuse, reduction and recycling for achieving more sustainable environmental impacts of production/distribution networks. Thus, this book presents, for the first time, a unique integrated vision of the Enterprise Supply Chain Planning and provides a comprehensive account of the state of the art models, methods and tools available to address the above mentioned features of the modern supply chain. It offers a comprehensive review of the associated literature of supply chain management and then systematically builds on this knowledge base to develop the mathematical models representing each of the core functional units and decision levels of the corporation and shows how they can be integrated into a holistic decision problem formulation. Abundant illustrations and tables help maximize reader insights into the problems discussed with several case studies and industry application also examined. This book is intended as a textbook for academics (PhD, MSc), researchers and industry decision-makers, who are involved in the design, retrofit and evaluation of alternative scenarios for the improvement of the supply chain.

Marketing Classics

Author : Ben M. Enis
File Size : 55.48 MB
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Business Marketing

Author : Robert W. Haas
File Size : 65.31 MB
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Research in Marketing

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File Size : 58.44 MB
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Business India

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File Size : 61.12 MB
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Marketing

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File Size : 32.85 MB
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Strategic Marketing Decisions

Author : Isobel Doole
File Size : 45.10 MB
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Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course * Written especially for the Strategic Marketing Decisions module by the CIM senior examiner and a leading expert in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

CIM Coursebook Strategic Marketing Decisions

Author : Isobel Doole
File Size : 84.67 MB
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BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

Cumulative Book Index

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File Size : 75.76 MB
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