Search results for: fashion-packaging-now

Fashion Packaging Now

Author : Chris Huang
File Size : 85.15 MB
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Provides richly detailed full-colour photography of individual, high-end case studies of clothing packaging design, and also features sketches, and structural design concepts Includes current, up-to-date knowledge components for designers, brand managers, retail managers, and educators in the fields of product and graphic design The highly competitive world of retail branding and brand packaging is evident in the increasing demand for creating unique, eye-catching and recognizable clothing packaging designs. Designers continue to focus their talent by leveraging striking visual devices into an internal and external messaging system via the product s packaging design, which acts as a portable and extendable marketing tool. This superbly designed book showcases innovative, custom-packaging designs across a range of products, including footwear, clothing and apparel, fashion products, and more. Fashion Packaging Design presents in highly illustrated, full-colour detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma. This book will be a source of inspiration for design aficionados, advertising and merchandise managers, students, brand and retail managers, and educators in the product design and graphic design fields."

A Teen Guide to Eco Fashion

Author : Liz Gogerly
File Size : 78.95 MB
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Eco-Guides are trendy, stylish books that give school-age readers realistic and practical advice on how they can live an eco-conscious life, right now. And that action can be taken by themselves, with their family, or as part of a school or community group. In this book, readers learn about sourcing eco-friendly clothes, and how they can apply a range of 'R's, such as recycling, reusing, and reducing consumption, to an imaginative range of fashion projects. The book also looks at ways to clean and dry clothes with least impact on the environment.

Packaging Design

Author : Marianne R. Klimchuk
File Size : 73.85 MB
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The fully updated single-source guide to creating successfulpackaging designs for consumer products Now in full-color throughout, Packaging Design, SecondEdition has been fully updated to secure its place as the mostcomprehensive resource of professional information for creatingpackaging designs that serve as the marketing vehicles for consumerproducts. Packed with practical guidance, step-by-step descriptionsof the creative process, and all-important insights into thevarying perspectives of the stakeholders, the design phases, andthe production process, this book illuminates the business ofpackaging design like no other. Whether you're a designer, brand manager, or packagingmanufacturer, the highly visual coverage in Packaging Designwill be useful to you, as well as everyone else involved in theprocess of marketing consumer products. To address the most currentpackaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of theentire packaging design process, including the business ofpackaging design, terminology, design principles, the creativeprocess, and pre-production and production issues A new chapter that puts packaging design in the context ofbrand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phaseof the packaging design process A history of packaging design covered in brief to provide acontext and framework for today's business Useful appendices on portfolio preparation for the student andthe professional, along with general legal and regulatory issuesand professional practice guidelines

Street Smart Advertising

Author : Margo Berman
File Size : 50.44 MB
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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.

The Packaging Designer s Book of Patterns

Author : Lászlo Roth
File Size : 49.60 MB
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The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.

Modern Packaging Encyclopedia

Author :
File Size : 44.70 MB
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Packaging Girlhood

Author : Sharon Lamb, Ed.D.
File Size : 34.94 MB
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The stereotype-laden message, delivered through clothes, music, books, and TV, is essentially a continuous plea for girls to put their energies into beauty products, shopping, fashion, and boys. This constant marketing, cheapening of relationships, absence of good women role models, and stereotyping and sexualization of girls is something that parents need to first understand before they can take action. Lamb and Brown teach parents how to understand these influences, give them guidance on how to talk to their daughters about these negative images, and provide the tools to help girls make positive choices about the way they are in the world. In the tradition of books like Reviving Ophelia, Odd Girl Out, Queen Bees and Wannabees that examine the world of girls, this book promises to not only spark debate but help parents to help their daughters.

Modern Packaging Encyclopedia Issue

Author :
File Size : 53.80 MB
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Encyclopedia of Clothing and Fashion

Author : Valerie Steele
File Size : 64.77 MB
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"Steele, director of the Fashion Institute of Technology Museum, has crafted, with the help of 325 contributors, an authoritative introduction to fashion, the industry, and the issues that hve defined the field. Some 640 articles describe the colorful fac

The Kpim of Social Order

Author : George Uzoma Ukagba
File Size : 69.57 MB
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Frequently overlooked in the search of knowing and acting wisely are some important philosophical and cultural ideas and questions. The kpim of Social Order boldly captures such ideas and questions for awareness through critical thinking. The current volume in the Kpim Book Series makes the point that for a systematic analysis and significance of Social Order to be attained, we need to ask, What is the kpim or central core of Social Order of things? Where does the deepest layer, notion, symbolism, reality and application of social order, programs, human rights, institutions, communities, diplomacy, uprising, social asset, social power, policy action, inter-culturalism, global forces and all else lie? How can we reach and understand the innermost part of Social Order in the modern world? By gathering articles from seasoned, experienced, and emerged scholars from various backgrounds, the book explores deep-rooted questions touching on African context and related societies. The refreshing perspectives, analyses, deep reflections, vigorous arguments, and representations shown by the essays are distinctive and have been referred to as a comprehensive reader in the season of inquiry, meaning and significance of social order in the contemporary time. This is a book no one should ignore. Students, scholars, researchers, universities, colleges, educationists, institutions, policy makers, governments, legislatures, agencies, labour unions, civil society organizations, occupy movements, religious groups, entrepreneurs and the general public will find this book as an asset and a must read. The kpim of Social Order is therefore written out of the critical need to fill the gap for a decisive knowledge society in the modern world.

Design Applied Arts Index

Author :
File Size : 76.61 MB
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Principles of Package Development

Author : Roger C. Griffin
File Size : 71.47 MB
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Since the first edition of "Principles of Packaging Development" was published, the packaging industry has undergone many profound changes. These have included the virtual elimination of cellophane and its replacement with oriented polypropylene as a carton overwrap, fluid milk in blow-molded HDPE bottles, PET beverage bottles, cookie bags and cartons lined with polyolefin coextrusions instead of waxed glassine, and bread in reclosable polyolefin and coextruded film bags. New phrases have also worked their way into the lexicon of the practic ing packaging technologist, such as "child resistance" and "tamper evident. " This most popular text on packaging demanded updating. How these phrases and ideas have affected the industry in the 1980s and how they will probably alter its course in the future are treated. New concepts of packaging system planning and forecasting tech niques are intruding into package management, and new chapters will introduce them to the reader. The years have added a certain degree of maturity to the packaging industry. Not only have the original authors broadened their per spectives and changed professional responsibilities, we have also in cluded a third co-author, Dr. Aaron L. Brody, whose experience in the industry, academic background, and erudite insights into the very na ture of packaging have added an unparalled degree of depth to this book. We would like to thank David L.

The Packaging Designer s Book of Patterns

Author : L?szlo Roth
File Size : 44.47 MB
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Now the best thing to happen to package design since paper is even better! This new edition of The Packaging Designer's Book of Patterns does what may seem impossible to many devoted users of the first edition-it makes a unique and indispensable resource even better! With more than 100 completely new patterns, as well as significant revisions and improvements to more than 250 existing patterns, this unparalleled practical resource gives you the tools you need to meet virtually any packaging challenge. Every pattern has been test-constructed to verify dimensional accuracy and is ready to be traced, scanned, or photocopied for immediate use. The patterns can be scaled to suit particular specifi-cations, and many are easily converted to alternate uses. Details-such as tabs, locks, and closures-are often interchangeable and may be adapted to specific requirements or personal preference. Other outstanding features of this new edition include: * More than 500 ready-to-use patterns and structural designs * A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, corrugated cartons, point-of-purchase displays, and more * All patterns are based on the use of 100% recyclable paper materials and many packaging configurations lend themselves to after-use * All glue areas are clearly indicated with black dots * Saves hours-even weeks-of research or trial-and-error design For packaging and industrial design professionals, packaging manufacturers, graphic designers, and structural designers, the new edition of The Packaging Designer's Book of Patterns does what no other industry resource can: it gives you the power and ingenuity of hundreds of structural designers-all in a single volume.

Fashion Graphics

Author : Tasmin Blanchard
File Size : 26.41 MB
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Today's fashion brands are relying more and more on packaging and presentation: the brand image is often more important than the product itself. This book explores the graphic imagery and packaging that make fashion sell, putting the spotlight on the graphic designers and art directors who create the brand image -- from the labels inside clothes to the swing tags and shopping bags. At the heart of the book are 25 case studies which investigate the creation of individual fashion brands with analysis of the graphics, from the typography to the colour choices, as well as show invitations, the website, fragrance and cosmetic images. Each case study will examine closely the working realtionships between the fashion and graphic designer. Art directors/fashion labels featured include Fabien Baron's work with Burberry and Armani; Alan Aboud and Paul Smith; Michael Nash and Alexander McQueen/ John Galliano; as well as the in-house graphic teams of Dolce & Gabbana, Stella Mc Cartney, IIssey Miyake, Yohji Yamamoto and Comme des Garçons.

Packaging

Author :
File Size : 52.81 MB
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Modern Packaging

Author :
File Size : 49.15 MB
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Fashion Photography Now

Author : Catherine Chermayeff
File Size : 52.66 MB
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A compilation of fashion photography at the turn of the 21st century. Photographs by established and up-and-coming photographers are included, including work by Peter Lindbergh, Paolo Roversi, Ellen von Unworth, Kent Baker, Jeff Minton and Cermen Freudenthal.

The New Yorker

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File Size : 63.95 MB
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Novum

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File Size : 36.42 MB
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Graphic Design for Fashion

Author : Jay Hess
File Size : 84.75 MB
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Graphic design for fashion must represent the core values of the brand while pushing boundaries and expectations. Often seen as a showcase relationship for a design studio, the seasonal nature of the end product provides a limitless testing ground for new ideas and innovative production solutions. This visually led book contains a global selection of the best graphic design studios' work within the fashion industry – from packaging and lookbooks to swing tags and invitations – with exclusive insights from both clients and designers. The book features not simply the visual identities of big budgets and luxury brands, but showcases the creative processes of the world's leading design studios. The result is a visually diverse collection of graphic design, which is a rich source of inspiration for new and groundbreaking production techniques and a perfect reference point for those across the creative industries.