Emotional Design

Why We Love (or Hate) Everyday Things


Author: Don Norman

Publisher: Hachette UK

ISBN: 0465004172

Category: Design

Page: 272

View: 1142

Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Emotional Design Elements


Author: Smashing Magazine

Publisher: Smashing Magazine

ISBN: 3943075575

Category: Human-computer interaction

Page: N.A

View: 8636

Whether you're creating a game or a website, a lasting bond with users is more often than not the result of emotional attachment. Knowing the ins and outs of emotional design will enable you to imbue your creation with personality and to shape the user's perception. Find out how to integrate emotional appeal into your website, and how to turn your game into more than a cold, flawless, technical challenge. A personal touch can make all the difference, if you know how to design it. TABLE OF CONTENTS - Inclusive Design - The Personality Layer - Give Your Website Soul With Emotionally Intelligent Interactions - Not Just Pretty: Building Emotion Into Your Websites - Playful UX Design: Building A Better Game - Gamification And UX: Where Users Win Or Lose - Adding A Personal Touch To Your Web Design

Advances in Affective and Pleasurable Design

Proceedings of the AHFE 2018 International Conference on Affective and Pleasurable Design, July 21-25, 2018, Loews Sapphire Falls Resort at Universal Studios, Orlando, Florida, USA


Author: Shuichi Fukuda

Publisher: Springer

ISBN: 3319949446

Category: Computers

Page: 410

View: 2215

This book discusses the latest advances in affective and pleasurable design. Further, it reports on important theoretical and practical issues, covering a wealth of topics including aesthetics in product and system design, design-driven innovation, affective computing, evaluation tools for emotion, Kansei engineering for products and services, and many more. Based on the AHFE 2018 International Conference on Affective and Pleasurable Design, held on July 21–25, 2018, in Orlando, Florida, USA, the book provides a timely survey and inspiring guide for all researchers and professionals involved in design, e.g. industrial designers, emotion designers, ethnographers, human–computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

Advances in Affective and Pleasurable Design


Author: Yong Gu Ji,Sooshin Choi

Publisher: AHFE Conference

ISBN: 1495121097


Page: 535

View: 6249

This volume discusses pleasurable design — a part of the traditional usability design and evaluation methodologies. The book emphasizes the importance of designing products and services to maximize user satisfaction. By combining this with traditional usability methods it increases the appeal of products and use of services. This book focuses on a positive emotional approach in product, service, and system design and emphasizes aesthetics and enjoyment in user experience and provides dissemination and exchange of scientific information on the theoretical and practical areas of affective and pleasurable design for research experts and industry practitioners from multidisciplinary backgrounds, including industrial designers, emotion designer, ethnographers, human-computer interaction researchers, human factors engineers, interaction designers, mobile product designers, and vehicle system designers.

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing


Author: K. Scott Swan,Shaoming Zou

Publisher: Emerald Group Publishing

ISBN: 1781900167

Category: Business & Economics

Page: 350

View: 1750

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Logo Design


Author: Julius Wiedemann

Publisher: Taschen

ISBN: 9783836576758


Page: 608

View: 4796

Welcome to volume two of the most comprehensive catalogue of logos. Turning its searchlight on corporate identity, this encyclopedia gathers approximately 4,000 trademarks, with information about the designers, year of creation, country, brand, and company. In handy reference-book size, this is a sweeping survey of today's visual culture.

Love Objects

Emotion, Design and Material Culture


Author: Anna Moran,Sorcha O'Brien

Publisher: A&C Black

ISBN: 1472517199

Category: Design

Page: 184

View: 5341

Love Objects is the first anthology on the concept of 'love' to interrogate across a range of contexts its design and other material manifestations.

Design for Emotion


Author: Trevor van Gorp,Edie Adams

Publisher: Elsevier

ISBN: 0123865328

Category: Computers

Page: 256

View: 4383

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users. This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs

Emotional Engineering


Author: Shuichi Fukuda

Publisher: Springer

ISBN: 3319115553

Category: Technology & Engineering

Page: 116

View: 6706

This book examines how theories of human emotion can be applied to engineering in order to improve product design and value. ‘Emotional Engineering Vol. 3’ establishes the idea that customer satisfaction can be maximised by using knowledge and experience in a more flexible manner to respond to a fast-changing world. This integration of emotion and knowledge introduces the reader to the concept of Wisdom Engineering. It also highlights the importance of emotion in creating value for the customer, and how this can be achieved by acknowledging a customer’s creativity and by facilitating the customization of products for their needs and preferences. As has been identified by neuroscientists, emotion and reason are strongly interconnected, and the increasing complexities and diversification found in the products we use demonstrates the growing significance of emotion when designing these products. Society is comprised of humans and artificial products; their integration is important when considering product design, and improving quality-of-life for the customer. ‘Emotional Engineering Vol. 3’ builds on Dr Fukuda’s previous books, ‘Emotional Engineering’ and ‘Emotional Engineering Vol. 2’, and is intended for researchers and professionals in engineering, psychology, management of technology, economics.

The Neuroscientific Basis of Successful Design

How Emotions and Perceptions Matter


Author: Marco Maiocchi

Publisher: Springer

ISBN: 3319028014

Category: Technology & Engineering

Page: 108

View: 1753

The term “design” today encompasses attributes of artifacts that go beyond their intended functions, imbuing them with new meanings. Those meanings are deeply related to the emotions perceived by the users. This book investigates the findings deriving from the neurosciences that are relevant to design. Drawing upon up-to-date neuroscientific knowledge, the authors define what an emotion is, examine the relationship between perceptions and emotions and discuss the role of metaphoric communication. Particular attention is paid to those elements of perception and metaphoric interpretation that cause the emotions to rise. Consequences for the design process are then considered and a design process is proposed that takes into account emotional impacts as one of the goals. A solid scientific approach to the subject is maintained throughout and understanding is facilitated by the inclusion of a rich collection of successful design artifacts, the emotional aspects of which are analyzed.