Email Persuasion

Captivate and Engage Your Audience, Build Authority and Generate More Sales with Email Marketing

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Author: Ian Brodie

Publisher: N.A

ISBN: 9780992763114

Category: Electronic mail systems

Page: 162

View: 657

"A results getting tour de force. This is simply the best book on email marketing I have ever read." Howard Lothrop"Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing" Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.6 surefire subject line models that will get your emails opened and read.The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you.The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong)."We've seen a threefold increase in leads and we've won several new clients." Adrian Willmott Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. "Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony Latimer Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. "Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia Cook Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email. If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

The Female Persuasion

A Novel

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Author: Meg Wolitzer

Publisher: Penguin

ISBN: 0525533222

Category: Fiction

Page: 464

View: 9844

A New York Times Bestseller “A powerful coming-of-age story that looks at ambition, friendship, identity, desire, and power from the much-needed female lens." —Bustle “Ultra-readable.” —Vogue From the New York Times-bestselling author of The Interestings, comes an electric novel not just about who we want to be with, but who we want to be. To be admired by someone we admire—we all yearn for this: the private, electrifying pleasure of being singled out by someone of esteem. But sometimes it can also mean entry to a new kind of life, a bigger world. Greer Kadetsky is a shy college freshman when she meets the woman she hopes will change her life. Faith Frank, dazzlingly persuasive and elegant at sixty-three, has been a central pillar of the women’s movement for decades, a figure who inspires others to influence the world. Upon hearing Faith speak for the first time, Greer—madly in love with her boyfriend, Cory, but still full of longing for an ambition that she can’t quite place—feels her inner world light up. And then, astonishingly, Faith invites Greer to make something out of that sense of purpose, leading Greer down the most exciting path of her life as it winds toward and away from her meant-to-be love story with Cory and the future she’d always imagined. Charming and wise, knowing and witty, Meg Wolitzer delivers a novel about power and influence, ego and loyalty, womanhood and ambition. At its heart, The Female Persuasion is about the flame we all believe is flickering inside of us, waiting to be seen and fanned by the right person at the right time. It’s a story about the people who guide and the people who follow (and how those roles evolve over time), and the desire within all of us to be pulled into the light.

Persuasion and Influence For Dummies

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Author: Elizabeth Kuhnke

Publisher: John Wiley & Sons

ISBN: 0470664029

Category: Psychology

Page: 384

View: 1686

Many people want to gain trust or support in business and throughout life, but the true skill is doing so in a charming fashion! Whether you're convincing the boss about your much-deserved promotion or a busy restaurateur to offer a better table, the power of persuasion can help improve and increase your successes. Elizabeth Kuhnke, author of the bestselling Body Language For Dummies, guides the reader through easy-to-implement techniques that can turn a timid person into someone bursting with self confidence and the ability to influence. Topics covered will include: The key elements in becoming more persuasive - body language, listening skills, using persuasive words and actions Finding a common ground and establishing a connection with your audience Capturing their attention and keeping them interested Putting yourself across convincingly Getting things done through others Identifying the type of person you're dealing with - and responding in an appropriate manner

Valuable Content Marketing

How to Make Quality Content Your Key to Success

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Author: Sonja Jefferson,Sharon Tanton

Publisher: Kogan Page Publishers

ISBN: 0749473282

Category: Business & Economics

Page: 328

View: 9519

WINNER: 2016 Marketing Book of the Year; Small Biz Book Awards. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Whether you're starting a business or aiming to grow, this book shows you how to get better results from your marketing efforts. Marketing with valuable content really works - this book shows you how to grow your business by raising awareness of your brand, turning prospects into buyers and buyers into long-term fans. This fully revised second edition of Valuable Content Marketing is a clear, practical guide that helps you make sense of marketing in the digital world and learn to enjoy the journey. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for small-business owners and sales, marketing and branding professionals as well as practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development from Desynit to household names like HSBC.

Social Psychology

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Author: Catherine A. Sanderson

Publisher: John Wiley & Sons

ISBN: 0471250260

Category: Psychology

Page: 640

View: 7299

Psychologists have been searching for a reference that unifies the disparate topics of social psychology around a central theme. Social Psychology follows that approach as it presents the most fundamental concepts in the field. It touches on all of the major concepts researchers are currently addressing but is firmly grounded in the basic social psychological theories and principles. A single chapter is included on the impact of culture in psychology, focusing on how the findings and theories might differ in different cultures. Psychologists will benefit from two research studies in each chapter that provide a real world perspective of the material.

Managing Public Services - Implementing Changes

A thoughtful approach to the practice of management

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Author: Tony L. Doherty,Terry Horne,Simon Wootton

Publisher: Routledge

ISBN: 1134578229

Category: Business & Economics

Page: 784

View: 6020

The work of a manager in a service organisation is not the same as the work of a manager in an organisation that manufactures goods. Managing Public Services, Implementing Changes – A Thoughtful Approach 2e, is for students and managers who intend to work in a service organisation whether it is owned publicly of privately. This book concentrates on how managers can change things for the better and explains ‘why’ as well as ‘how’. The second edition has been fully updated to address challenges facing public services with new material on managing cuts, managing risk, managing innovation, producing funding applications, Lean Management and process review. A new chapter on managing social enterprise and generating social capital has also been added. This text is both solidly practical and theoretically challenging and is supported by strong pedagogical features including: case studies and illustrative vignettes from public service managers working in Europe, Asia, Australia and the US; exercises and review questions. Students will develop learning skills that enable them to transfer their learning from one situation to another and thinking skills that enable them adapt the way that they apply their learning as circumstances change. This comprehensive text has been specifically designed and developed to meet the needs of students studying public services management at undergraduate and postgraduate level. It allows the reader to develop transferable skills in thinking and learning as they work through the book and gives greater awareness of the benefits of continuous learning for staff and managers.

Learn the Art of Logic and Persuasion (Collection)

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Author: Jonathan Herring,Leigh Thompson

Publisher: FT Press

ISBN: 0133739775

Category: Business & Economics

Page: 441

View: 7877

The ability to persuade, influence and convince is a vital skill for success in work and life. However, most of us have little idea how to argue well. Indeed, arguing is still seen by many as something to be avoided at all costs, and mostly it's done poorly, or not at all. Yet it's possibly the most powerful and yet most neglected asset you could have. In How to Argue: Powerfully, Persuasively, Positively , you will discover the art of arguing powerfully, persuasively and positively and you'll have a head start every time you want. The Truth About Negotiations, Second Edition shares even more proven principles for handling virtually every negotiation situation. Building on her widely praised First Edition, Leigh Thompson delivers more than 50 real solutions for the make-or-break scenarios faced by every negotiator. In this edition, Thompson adds powerful new “truths” and techniques for negotiating across generations and cultures, negotiating in virtual/online environments, and more.

Email Marketing

Using Email to Reach Your Target Audience and Build Customer Relationships

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Author: Jim Sterne,Anthony Priore

Publisher: Wiley

ISBN: 9780471383093

Category: Computers

Page: 320

View: 3505

The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It's cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your brand and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing, this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and outs of creating an effective email marketing strategy and how it can play a significant role with your customers. And you'll find a collection of valuable templates that will help you get started immediately! This book takes you step-by-step through the process of creating a successful permission email marketing campaign. Inside, you'll learn how to: Develop a campaign strategy Write an email masterpiece Reach your target audience Enhance a campaign for a better response rate Measure the success of email marketing strategies Advertise on other people's electronic newsletters Host your own discussion group

Overcome Email Overload with Microsoft Outlook 2000 and Outlook 2002

Get Through Your Electronic Email Faster

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Author: Kaitlin Duck Sherwood

Publisher: Worldwide Webfoot Press

ISBN: 9780970885173

Category: Computers

Page: 259

View: 4456

Overcome Email Overload with Microsoft Outlook and Outlook shows how to get through electronic mail faster. It shows how to organize and prioritize messages, cut down on the number of incoming messages, move through messages quickly, and spend less time on responses.