Don't Make Me Think, Revisited

A Common Sense Approach to Web Usability

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Author: Steve Krug

Publisher: New Riders

ISBN: 0133597261

Category: Computers

Page: 216

View: 6685

Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read. If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites. “After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.” –Jeffrey Zeldman, author of Designing with Web Standards

Logo Design

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Author: Julius Wiedemann

Publisher: Taschen

ISBN: 9783836576758

Category:

Page: 608

View: 2109

Welcome to volume two of the most comprehensive catalogue of logos. Turning its searchlight on corporate identity, this encyclopedia gathers approximately 4,000 trademarks, with information about the designers, year of creation, country, brand, and company. In handy reference-book size, this is a sweeping survey of today's visual culture.

How To Write Better Copy

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Author: Steve Harrison

Publisher: Pan Macmillan

ISBN: 1509814582

Category: Self-Help

Page: N.A

View: 6684

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Choosing Not to Choose

Understanding the Value of Choice

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Author: Cass R. Sunstein

Publisher: Oxford University Press, USA

ISBN: 0190231696

Category: Law

Page: 219

View: 9612

This is among the most significant ways in which they effect social change, yet we are just beginning to understand the power and impact of default rules. Many central questions remain unanswered: When should governments set such defaults, and when should they insist on active choices? How should such defaults be made? What makes some defaults successful while others fail? Cass R. Sunstein has long been at the forefront of developing public policy and regulation to use government power to encourage people to make better decisions. In this major new book, Choosing Not to Choose, he presents his most complete argument yet for how we should understand the value of choice, and when and how we should enable people to choose not to choose. The onset of big data gives corporations and governments the power to make ever more sophisticated decisions on our behalf, defaulting us to buy the goods we predictably want, or vote for the parties and policies we predictably support.

About Face

The Essentials of Interaction Design

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Author: Alan Cooper,Robert Reimann,David Cronin,Christopher Noessel

Publisher: John Wiley & Sons

ISBN: 111876658X

Category: Computers

Page: 720

View: 2344

The essential interaction design guide, fully revised andupdated for the mobile age About Face: The Essentials of Interaction Design, FourthEdition is the latest update to the book that shaped andevolved the landscape of interaction design. This comprehensiveguide takes the worldwide shift to smartphones and tablets intoaccount. New information includes discussions on mobile apps,touch interfaces, screen size considerations, and more. Thenew full-color interior and unique layout better illustrate moderndesign concepts. The interaction design profession is blooming with the successof design-intensive companies, priming customers to expect "design"as a critical ingredient of marketplace success. Consumers havelittle tolerance for websites, apps, and devices that don't live upto their expectations, and the responding shift in businessphilosophy has become widespread. About Face isthe book that brought interaction design out of the research labsand into the everyday lexicon, and the updated FourthEdition continues to lead the way with ideas and methodsrelevant to today's design practitioners anddevelopers. Updated information includes: Contemporary interface, interaction, and product designmethods Design for mobile platforms and consumer electronics State-of-the-art interface recommendations and up-to-dateexamples Updated Goal-Directed Design methodology Designers and developers looking to remain relevant through thecurrent shift in consumer technology habits will find AboutFace to be a comprehensive, essential resource.

More Agile Testing

Learning Journeys for the Whole Team

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Author: Janet Gregory,Lisa Crispin

Publisher: Addison-Wesley Professional

ISBN: 0133749568

Category: Computers

Page: 544

View: 8540

Janet Gregory and Lisa Crispin pioneered the agile testing discipline with their previous work, Agile Testing. Now, in More Agile Testing, they reflect on all they’ve learned since. They address crucial emerging issues, share evolved agile practices, and cover key issues agile testers have asked to learn more about. Packed with new examples from real teams, this insightful guide offers detailed information about adapting agile testing for your environment; learning from experience and continually improving your test processes; scaling agile testing across teams; and overcoming the pitfalls of automated testing. You’ll find brand-new coverage of agile testing for the enterprise, distributed teams, mobile/embedded systems, regulated environments, data warehouse/BI systems, and DevOps practices. You’ll come away understanding • How to clarify testing activities within the team • Ways to collaborate with business experts to identify valuable features and deliver the right capabilities • How to design automated tests for superior reliability and easier maintenance • How agile team members can improve and expand their testing skills • How to plan “just enough,” balancing small increments with larger feature sets and the entire system • How to use testing to identify and mitigate risks associated with your current agile processes and to prevent defects • How to address challenges within your product or organizational context • How to perform exploratory testing using “personas” and “tours” • Exploratory testing approaches that engage the whole team, using test charters with session- and thread-based techniques • How to bring new agile testers up to speed quickly–without overwhelming them The eBook edition of More Agile Testing also is available as part of a two-eBook collection, The Agile Testing Collection (9780134190624).

A Trail Revisited

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Author: C.R. Monroe

Publisher: Xlibris Corporation

ISBN: 149312935X

Category: Fiction

Page: 216

View: 5393

The story brings the reader to the Western frontier during the post-Civil War era. Robin, a half breed Texas Ranger, after being reunited with his father, was living and working on the huge BBC ranch. While there he received a letter from friends who had aided him in the past, requesting his help with a rustling problem in Missouri. He and a friend left the Northwest Territory as early as possible in order to avoid the snows of winter and to return the favor. They were both completely unaware that they would become embroiled in a confl ict between a power hungry, brilliantly devious madman who was attempting to gain control of the small valley and the people that lived there. Before the surprising conclusion of this story you will fi nd the Ranger and his friends required to face personal danger, confl icting moral decisions, love and all of its complexities, and diffi cult decisions to make between duty and loyalty. Not only will you fi nd a diversity of characters, but also attempts to deal with the clash of cultures between the Sioux and Arapahoe Nations as the European population push themselves onto sacred hunting grounds in search of gold or land. These were hard times and hard men lived them, and after losing everything they owned at the close of the Civil War, many men would willingly kill if an opportunity to regain a place they can call their own presented itself.

Women in Television News Revisited

Into the Twenty-first Century

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Author: Judith Marlane

Publisher: University of Texas Press

ISBN: 9780292752283

Category: Performing Arts

Page: 268

View: 4379

Women in television news have made great strides in the past twenty-five years. No longer limited to being the token pretty face on the nightly newscast, women have taken their places as working journalists in newsrooms, on the campaign trail, in war zones, and in the highest echelons of network news management. Barbara Walters and Connie Chung have even occupied the coveted network anchor's chair, if only briefly. In this book, 70 of the foremost women in television news reflect on their professional successes, the personal and professional sacrifices that often bought those successes, and the barriers that still confront women in the news business. Weaving their interviews into a compelling text, Judith Marlane covers a wide range of issues, including looks versus ability and experience, sexual harassment, the resistance to women news anchors, the difficulties of balancing work and family life, women's and men's salaries, and the willingness of women to help other women in the business. This book builds from Marlane's 1976 work, Women in Television News. Interviews with many of the same women highlight the gains that women have made in broadcast journalism. Simultaneously, Marlane has expanded her range of informants to include fifteen of America's most famous male anchors and correspondents to gather their assessments of the role of women in broadcasting today.

Italy Revisited

Conversations with My Mother

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Author: Mary Melfi

Publisher: Guernica Editions

ISBN: N.A

Category: Biography & Autobiography

Page: 332

View: 9616

Drawing out her mother's childhood memories of life in southern Italy at the dawn of the twentieth century, Mary Melfi takes an unconventional approach to autobiographical writing. Italy Revisited serves as a double memoir, told in dialogue between a mother and a daughter. The conversation takes the reader to a medieval town high up in the mountains where time is told by the shadow the sun casts, where wheat and olive oil are the currency of choice (barter is in use), and where marriage is as much about property as it is about love. As they re-create that vanished world, the pair finds greater understanding of the tumultuous relationships that sometimes exist between immigrant mothers and their children.