A marine biologist offers an inside look at her day-to-day life as a dolphin specialist, in a book that includes more than 70 line drawings.

This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.

Includes advertising matter.

Using the metaphor of the dolphin to exemplify new age thinking, the authors offer business advice on organizing meaninful change before the competition, maximizing human resources, problem solving, and simply doing more with less

Discusses several experiments in communications with whales, dolphins, and porpoises