Search results for: digital-marketing-made-simple

Digital Marketing Made Simple A Jargon Free Review of Theory Tools Leveraging Human Psychology to Sell More

Author : Constantin Singureanu
File Size : 42.5 MB
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Whether you are an entrepreneur, a business owner, a non-technical or a digital marketer, this book will teach you everything you need to know about digital marketing concepts and tools, psychology concepts and resources for growing your business. You will be exposed to a wide range of psychological principles, and how they affect human judgment when people purchase online. Learn how to make use of fear, depression, the myth of "less is more," first impressions, last impressions, priming, networks, obedience and many more, to your advantage. You are also introduced to a wide range of digital marketing tools that will support your online goals, from hijacking the mind of your audience, improving the reach of your products or automating almost every task in your business, to performing your own website technical audit and creating high-quality assets The evolution of digital marketing has less to do with brands themselves, but more about the new opportunity to make several choices. This book demonstrates how to utilize psychology, relevant tools, and human bias to attract more followers and execute more effective digital marketing campaigns What You Will Learn in This Book: 1. The book comprises the aspect of using psychology and human bias to influence purchase and engagement. You will learn about tools and technology that is implemented to disrupt the market and beat your competitors 2. Learn about SEO technical audits, including Google Search Console, Screaming Frog, SEO Powersuite, Siteliner, Responsinator, BuiltWith, WordPress Plugin Checkers, Theme Checker, Wayback Machine, YouGetSignal, Is.banned, Redirection, Back-ups, Page Speed Optimisation, and many more. 3. Learn about tools for building your own website with hosting, domain, CMS, themes, and plugins. 4. Outsourcing platforms have changed everything, making it easy for entrepreneurs to purchase content and do almost anything within a very flexible marketplace. You'll also learn about the importance of many digital marketing resources like social media follower automation, landing page creation, automated posting, auto comments, and liking, etc., to drive quality traffic and boost sales to your website. 5. Familiarize yourself with SEO analytics tools including Heat Maps, Monitor Live Visitor Behaviour, Social Media Monitoring or Brand Monitoring to name just a few. 6. Native marketing platforms- Outbrain, Taboola. 7. Digital marketing tools for reaching journalists, bloggers, media, and influencers in your business, and increase reach to your content using social lockers, follow buttons, push notification, automation of workflow, etc. 8. Learn about tools and techniques for scraping websites, Social Media, Google Search results and Google places for contact information: emails, phone numbers, local business details. 9. Understand keyword researching, competitor analysis: Google keyword tools, Search Engine Auto-suggestion boxes, Keyword Density Analysis, Competitor Analysis and more. 10. Get to know the fundamentals of affiliate marketing and how you can make use of the enormous resources, tools, and skills to increase profit and sales. 11. Learn about the data insights you must look for when assessing the performance of your website: Keyword Ranking, Paid Search, Website Health, Backlink Audits, Organic Social Media and Brand Monitoring 12. Paid search channels, from Google AdWords to Facebook ads, Instagram, Reddit, Xing, Yelp, Foursquare or Snapchat. 13. LOCAL SEO: How to build local SEO signals, social proof, and tools to accomplish your local SEO goals in no time. By the same author: HACKING DIGITAL GROWTH 2025: Exploiting Human Biases, Tools of the Trade & The Future of Digital Marketing MIND THE BRAND GAP: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

Online Marketing Made Simple A Step By Step Guide

Author : Dale Connors
File Size : 59.41 MB
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As digital marketing is becoming more and more necessary for a company, not understanding the best way to drive your business forward can really hurt your chances of success. If you are looking for a way to improve your digital marketing efforts, this guide wrote for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, and marketing managers in need of resources to train their direct reports and feeling confident about your marketing strategy. Each new chapter builds upon the previous one. This guide, to read from start to finish will help to connect to many moving parts of marketing to big-picture goal, ROI.

Marketing Made Simple

Author : Donald Miller
File Size : 90.33 MB
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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit. Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message. Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. Praise for Marketing Made Simple "I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant "My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital "A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder "Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

Social Media Marketing Made Simple

Author : Nazir Ahmed
File Size : 59.82 MB
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The type of business that you run is what determines the strategy you can employ for your social media marketing campaigns. Different businesses need different strategies to be able to run effective social media marketing campaigns. This is where social media marketing gets tricky and why a lot of people fail to get positive results when they run social media marketing campaigns. To run an effective social media marketing campaign, you need to understand your business and your business goals as well. They are the things that you need to develop an effective strategy for your campaigns. Not many people know how to develop a good strategy for their social media marketing campaigns. If you fall into this group, do not worry, by the time you are done reading this book, you would have learned how to develop a good strategy for your social media marketing campaigns. Armed with required information, creating effective campaigns that yield results will become a walk in the park for you. Who is this book for? -Members of marketing team of business -Solopreneurs who want to take their business further through social media marketing. This book is not about how to grow your social media following, it is strictly how to develop an effective social media strategy that brings results. About Author Nazir Ahmed is the director of Digital Nova Pte Ltd, a digital marketing agency based in Singapore. He has 20 years of IT industry experience, hands-on in the implementation of web applications, mobile applications and digital marketing campaigns for various industries. He has expertise in SEO, SEM, SMO, SMM and PPC strategies and real-time techniques. www.digitalnova.sg Table of Contents Introduction Chapter One: Why bother Chapter Two: Start with a plan What is social media strategy? Tools needed to plan and execute a social media strategy Chapter Three: How to plan and execute a social media strategy Choose your social networks Chapter Four: How to plan your content Plan your execution Chapter Five: Make your social media promotion plan Define your goals Plan how often you will share content every day On Facebook On Twitter On Pinterest On LinkedIn On Google+ On Instagram When is the best time to post? Utilize more than one network Plan your promoted content Chapter Six: How to compose a post that converts Final words

SEO Made Simple for Dentists Search Engine Optimization Secrets for Growing Your Practice

Author : Michael Fleischner
File Size : 60.42 MB
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SEO Made Simple for Dentists is the most popular search engine optimization guide for improving website rankings. This step-by-step guide has been created to help dentists improve online rankings and reputation. Grow your practice with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new practice or looking to expand your current one, SEO Made Simple for Dentists has been designed to improve online exposure and generate new patients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most new patients will only travel within a 20-mile radius to reach your dental practice. So how can you make sure your practice comes out on top? How do you optimize your site to appear at the top of local search results? SEO Made Simple for Dentists has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new patients to any practice, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Dentists is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, how Google My Business works. And, most importantly, how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well optimized website by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Dentists.

Video Marketing Made Simple For Business Owners

Author : Raymond Wayne
File Size : 83.14 MB
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Video Marketing is literally on fire! Embrace the Power and Potential of Video Marketing And use this medium to catapult your web business to the next level. Check out on “ Video Marketing Made Simple For Business Owners ” Finally, you have this once in lifetime opportunity to get your hands on the video marketing tools & Strategies that are generating million dollar revenues . Businesses invest a lot of time determining who their target demographic is, and for good reason. When a business knows which demographic is buying and using their product, it’s going to be easier to market to that demographic. Middle-aged women are going to respond to ads differently than millennials; and what one group finds engaging and interesting, another may not. So it’s important for businesses to understand what demographic they are targeting so they get the marketing just right for them. But, businesses don’t have to go to such trouble when they’re using video marketing because video marketing reaches every demographic and is interesting to every demographic. And this is because men and women, and people of every age, love video. As long as it’s interesting and creative, people will like a video regardless of their background or history. This can be a bonus for businesses that know who their demographic is, simply because more people will share it and like it, even if they don’t make up part of the business’ demographic. But it’s also especially good news for businesses with a shifting demographic, or for those that don’t know how makes up their demographic. That happens sometimes when a business changes directions or changes their product or service slightly, and then they have to start back at square one with their marketing efforts. But when a business has already created videos as part of their marketing plan, they don’t have to change a thing because those videos will already be suitable for every demographic. Imagine one type of marketing that appeals to every single demographic. It seems too good to be true, but it’s not. That type of marketing is video marketing, and reaching every demographic is just one very good reason why every business should be investing in it.

Marketing Made Simple

Author : Paul Reynolds
File Size : 82.16 MB
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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing.

Marketing Made Simple

Author : Geoff Lancaster
File Size : 23.29 MB
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Marketing Made Simple is an introductory text offering an overview of all basic marketing concepts and techniques. The book covers the latest developments in marketing thinking and practice, including hot topics such as Customer Relationship Management (CRM) and business-to-business marketing. Packed with examples and vignettes, it offers a clear-sighted starting point of value to students, practitioners and those wishing to gain a better insight into the subject of marketing. complete coverage of the subject of marketing user-friendly page layout case studies of marketing success stories and failures

SEO Made Simple For Real Estate Search Engine Optimization For Realtors and Real Estate Businesses

Author : Michael Fleischner
File Size : 32.57 MB
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SEO Made Simple for Real Estate is the most popular search engine optimization guide for improving website rankings for realtors and real estate businesses. This step-by-step guide has been created to help real estate professionals improve online rankings and reputation. Grow your business with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new real estate business or looking to expand your current one, SEO Made Simple for Real Estate has been designed to improve online exposure and generate new clients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most people searching for real estate are looking within a specific geographic area. So how can you make sure you appear at the top of local search results? SEO Made Simple for Real Estate has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new clients to any realtor or real estate business, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Real Estate is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, how Google My Business works. And, most importantly, how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well-optimized website by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Real Estate. Ideal for realtors, real estate businesses, property management, and property owners.

SEO Made Simple for Lawyers

Author : Michael Fleischner
File Size : 61.86 MB
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SEO Made Simple for Lawyers is the most popular search engine optimization guide for improving website rankings. This step-by-step guide has been created to help lawyers improve online rankings and reputation. Grow your practice with insider secrets for getting your website, local listings, and other digital assets to appear at the top of search result pages. Whether starting a new practice or looking to expand your current one, SEO Made Simple for Dentists has been designed to improve online exposure and generate new clients. Add to your current marketing efforts with the help of search engine optimization - driving free traffic to your website and business. You already know that most new clients are looking for attorneys in a general geographic area. So how can you make sure your practice comes out on top? How do you optimize your site to appear in local search results? SEO Made Simple for Lawyers has been updated with all of the latest strategies and techniques for taking advantage of local search. Driving the majority of new clients to your firm, local search continues to evolve. Until now only a few insiders knew what was driving top placements, but now all is revealed in this definitive search engine optimization guide. Additional changes to the Google algorithm such as mobile-first, BERT, and other updates are explained in detail. No experience is needed as author Michael Fleischner explains the intricacies of search engine optimization in plain, easy-to-understand language. SEO Made Simple for Lawyers is ideal for anyone seeking to improve rankings - no experience necessary. In this guide, you'll gain a full understanding of the current Google algorithm, what matters most when trying to improve website ranking, and how Google My Business works. Most importantly, you'll learn how to optimize your site and other digital assets to achieve top rankings. Save money and reach your target audience organically. With SEO Made Simple, you can start to reap the benefits of a well-optimized website for your firm by implementing just a few small changes that Google will notice and reward you for. Although SEO strategies continue to evolve, the fundamental building blocks are still the same. Build on your success with this powerful guide, SEO Made Simple for Lawyers.

Content Marketing Made Easy

Author : John Nemo
File Size : 82.78 MB
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Named #1 New Content Marketing Book of 2019 by Book Authority! SPECIAL BONUS: Includes Free Access to Bonus Training Videos, Scripts, Templates and More! Discover how to use Blogs, Video, Podcasts, Social Media and other forms of Content Marketing to attract your ideal clients, put your marketing on autopilot and make sales simple and seamless! Content Marketing Made Easy is a Simple, How To, Step-by-Step, Guide to growing your business online WITHOUT having to resort to cold calls, paid advertising, meetings and everything else you hate about outdated sales and lead generation methods! WHAT YOU'LL DISCOVER: * What is Content Marketing and How Does it Work? * Idea Factory: How To Come Up With Content Your Audience Will Go Bananas For * How to Set Up (and Automate!) a Sales Funnel Using Content * Simply Irresistible: How To Create Magnetic Content Your Audience Will Devour * The Secret Sauce That Makes Content Go Viral * How To Instantly (and Easily) Create Compelling Content ... Even if you're not creative or hate writing * The Single Best Content Marketing Tool in Existence Today* Calendars, Automation and Systems - Oh My! * Proven Content Marketing Strategies that help you build powerful Online Marketing and Digital Marketing Systems * Includes online access to free bonus training videos, copy-and-paste scripts, templates and much more! WHAT OTHERS SAY: "You know me. I don't recommend people lightly. John Nemo is worth your time. Jump on this!" - Chris Brogan, New York Times Bestselling Author & Speaker "I highly encourage you to check out John Nemo. I know it will make a difference for you just like it has for me!" - Tom Ziglar, CEO, Ziglar, Inc. "John Nemo invests himself in dramatically improving all aspects of your marketing where he feels he can add value. I'm very honored to recommend him." - Bob Burg, International Bestselling Author of "The Go Giver" & Keynote Speaker ABOUT THE AUTHOR: JOHN NEMO is an Online Course Creator and Bestselling Author who helps Business Coaches, Consultants, Entrepreneurs and Small Business Owners generate quality leads, build their client base and increase revenue using digital marketing platforms, tools and strategies like Content Marketing, LinkedIn and Webinars. John regularly guest blogs for Inc. Magazine and American City Business Journals, and his work has also been featured in The Huffington Post, Business Insider, Social Media Examiner, the Entrepreneur on Fire Podcast, on LinkedIn's official marketing blog and many other outlets online. The author of 8 books, John is a former Associated Press Reporter, Talk Radio Producer, Award-Winning PR Director and Social Media Consultant based in Minneapolis, Minnesota.

Local Marketing Made Simple

Author : Michael H. Fleischner
File Size : 33.33 MB
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Local marketing made simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur, Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their business. Through the use of online marketing strategies, Michael shows you step-by-step how to easily build your online brand, capture tons of local online prospects, and implement effective mobile strategies for growing your business. This local marketing system has been proven effective time and again for those businesses selling products, professional services, or a combination of the two. Whether you are selling handbags, haircuts, or accounting services, Local Marketing Made Simple has been proven to work in your niche through dozens of case studies and top performing local businesses. Written by entrepreneur Michael Fleischner, Local Marketing Made Simple is the culmination of over a decade of online and offline marketing experience. Michael has developed a number of local marketing businesses that have helped over a thousand companies market their solutions effectively online to a specific geographic area. Through a combination of free or low cost marketing tools and resource, many of Michael's clients have dramatically increased the size of their local business in just 30 days! "Local Marketing Made Simple is the exact formula I used to double my store traffic and grow revenue by 73%" - C. Heinz "I didn't know a lot about online marketing, but now my store comes up first in Google search results. Every day I'm getting phone calls and appointments from people who say they found me online." - D. Murphy The only way to grow your business effectively today is by using the marketing leverage that online optimization provides. Whether you're focused on local search engine optimization, digital advertising, or social media to grow your presence, this guide will show you a simple way to implement proven strategies that generate new prospects and increase revenue. Some of the topics covered in this guide include: local optimization, business directory submission, website optimization, Google My Business, Yelp optimization, Facebook page development, Facebook advertising, Twitter, online reviews, and much, much more. Learn the secrets of local business success. For more than a decade, Michael has been teaching business owners how to own their own online real estate and dominate their local market. If you'd like to learn proven online strategies that can lift your business to new heights, then Local Marketing Made Simple is right for you. "After publishing SEO Made Simple, which sold more than 50,000 copies, I had local business owners asking me for more," says author and entrepreneur Michael H. Fleischner." Out of this demand grew Local Marketing Made Simple, a proven online marketing system that makes your marketing work harder and produces 10x results compared to traditional offline marketing." To learn more about Local Marketing Made Simple, purchase this guide or visit us online at localmarketingmadesimple.com.

Book Marketing Made Simple

Author : Karen Williams, (Li
File Size : 39.4 MB
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Book marketing tips for coaches, consultants and therapists who are writing a business building book. With strategies to enhance your credibility from the day you start to write until after your book launch.

YouTube Marketing Made Simple For Business Owners

Author : Renee Gade
File Size : 65.77 MB
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YouTube Marketing Made Simple For Business Owners We all are aware that Google is the biggest and Number 1 search engine in the world but did you know that YouTube is the second largest after Google? This simply means that YouTube brings in a lot of opportunities for all those who are looking forward to skyrocket their business and make huge money. Many people don’t think of YouTube as a platform for business, but you can see results and profits pretty quickly if you do it right, and you don’t have to be famous or to have a large budget for that. This ebook will guide you on leveraging on YouTube for business all from a single platform on enhancing your YouTube marketing campaigns & boost brand awareness. On YouTube you can demonstrate your expertise in your niche. This in turn allows you to also showcase your products and services, their benefits, their features, and everything that makes them different from what’s offered by the competition, all without being salesy! Let’s check out some fascinating facts that will get you glued to it- • 90% of shoppers have discovered a brand or product through YouTube • YouTube has over 1.9 billion monthly active logged-in users • YouTube mobile ads are 84% more likely to hold attention than TV ads • Over 50,000 years of product review videos have been watched on mobile devices over the past two years • In the US alone, YouTube made $4.96 billion in net advertising revenues in 2019 and will cross $5.47 billion in 2020. YouTube ads drive a lot of traffic. It helps businesses to drive almost 20 percent more traffic to a site as compared to other advertising channels or methods. It is also good at converting the viewers into customers than other advertising platforms There's no hype here… only cold hard facts. Surely, by now you would be dying of curiosity in order to achieve success with the best use of this marketing monster. YouTube serves to be the top network to launch new products and services. It is even the most powerful channel for first and last stages of the purchasing funnel i.e. customers and final purchase respectively. So, using all these ways and tips, use them for your benefit and take your business to the zenith. So, to release all your tensions, here we present the much-awaited ladder to your success….

Seo Made Simple

Author : Michael H. Fleischner
File Size : 66.27 MB
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Get your business ranked #1 on Google. SEO Made Simple(R) (6th Edition), is the leading SEO book for optimizing websites, blogs, and other digital assets. Updated for the most recent Google algorithm changes, SEO Made Simple is today's top selling search engine optimization book. Learn SEO with the sixth edition of search engine optimization made simple. This search engine optimization guide has been revamped to address the strategies needed for top search engine rankings - a tell-all search engine optimization guide for anyone trying to reach the highly coveted #1 ranking on Google for their website, blog, or video (5th edition). Improve your website rankings with SEO Made Simple (6th Edition) Updated and expanded with the latest information on search engine optimization (SEO) and including more than 20 new pages of proven search engine optimization techniques that address the changing landscape of search engine optimization. This updated guide includes optimization advice for local search, mobile search engine optimization, reputation management, and much more. SEO Made Simple is today's top-selling search engine optimization guide and has sold more than 30,000 copies. Learn from leading search engine optimization author, speaker, and entrepreneur, Michael H. Fleischner. He reveals the specific SEO techniques that deliver top rankings in less than 30 days to any local business, national or international brand who wants to dominate their online brand and generated qualified website traffic. Whether you're a search engine optimization expert or new to website rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate Google and other leading search engines with proven search engine optimization strategies. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and Local Search Engines. SEO Made Simple has helped more individuals than another other search engine optimization guide ever printed to achieve top rankings for even the most competitive keywords. This guide has been updated with the latest SEO advice on social media, Google My Business, Local Search, and even a step-by-step link building process that has already produced top results for some of the most sought after keywords. If you are looking for a guide that provides the information you need to achieve top search engine rankings, without all of the useless fluff, this is it. SEO Made Simple (6th Edition) is the only resource on search engine optimization that you'll ever need. Learn the techniques that have a direct and significant impact on your website's ranking. This book is ranked #1 for a reason. Read our reviews and see for yourself why SEO Made Simple is your most important resource for acquiring top search engine rankings.

Canadian Periodical Index

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Forthcoming Books

Author : Rose Arny
File Size : 85.42 MB
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How to Measure Digital Marketing

Author : L. Flores
File Size : 78.65 MB
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Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Understanding Digital Marketing

Author : Damian Ryan
File Size : 66.52 MB
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The world of digital media is changing at a phenomenal pace. Its constantly evolving technologies, and the way people are using them, is transforming not just how we access our information, but how we interact and communicate with one another on a global scale. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe that it is headed in the future. The book will show you, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for your business, now and in the future. Understanding Digital Marketing will help you: - choose online marketing channels to get your products and services to market; - understand the origins of digital marketing and the trends shaping its future; - achieve the competitive edge to keep you ahead of the pack; The book will explore in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. Including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing will give you the tools to utilize the power of the internet to take your business wherever you want it to go.

Digital Marketing For Dummies

Author : Ben Carter
File Size : 32.69 MB
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Thirty million online UK customers are just a click away, and Digital Marketing For Dummies shows you how to reach them. The author team of internet and marketing experts introduce you to the latest high-impact tools and techniques so you can promote your business with creativity and innovation, and stand out from your competitors.