Design Elements, Color Fundamentals

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Design Elements, Color Fundamentals

Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

  • Author: Aaris Sherin
  • Publisher: Rockport Publishers
  • ISBN: 161058189X
  • Category: Design
  • Page: 160
  • View: 3420
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Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Design Elements, Color Fundamentals

This ebook list for those who looking for to read Design Elements, Color Fundamentals, you can read or download in PDF, ePub or Mobi. May some of ebooks not available on your country and only available for those who subscribe and depend to the source of library websites.

Design Elements, Color Fundamentals

Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

  • Author: Aaris Sherin
  • Publisher: Rockport Pub
  • ISBN: 1592537197
  • Category: Art
  • Page: 160
  • View: 4006
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Color is an integral part of any design solution. Design Elements : Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order. See how known pairings and selection methods can be used in real-world projects. Features hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations. The basic tenets of color theory are broken down into clear and actionable directives. Simple yet informative text provides numerous tips and techniques for using color in client-based design work. Covers the basic rules for working with color as well as when it's OK to break the rules.

Design Elements, 2nd Edition

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Design Elements, 2nd Edition

Design Elements, 2nd Edition

Understanding the Rules and Knowing when to Break Them - Updated and Expanded

  • Author: Timothy Samara
  • Publisher: Rockport Pub
  • ISBN: 1592539270
  • Category: Design
  • Page: 320
  • View: 5650
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Design Elements is a comprehensive manual outlining the broad areas of expertise that graphic designers must master featuring hundreds of tips and examples demonstrating the fundamental skills that contribute to successful design. This second edition evolves concepts presented in the original and adds information of greater depth and detail. It is the most compact and lucid handbook available describing the basic principles of layout, image making, colour usage, typography and visual narrative - and how to put it all together. Design Elements not only offers a thorough understanding of the rules of design, but also shows you how to break those rules without compromising communication or confusing your audience.

Design Elements, Typography Fundamentals

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Design Elements, Typography Fundamentals

Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

  • Author: Kristin Cullen
  • Publisher: Rockport Pub
  • ISBN: 1592537677
  • Category: Design
  • Page: 160
  • View: 3544
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Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Design Elements

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Design Elements

Design Elements

A Graphic Style Manual

  • Author: Tim Samara
  • Publisher: Rockport Publishers
  • ISBN: 1616736364
  • Category: Design
  • Page: 272
  • View: 7938
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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Design Elements, Using Images to Create Graphic Impact

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Design Elements, Using Images to Create Graphic Impact

Design Elements, Using Images to Create Graphic Impact

A Graphic Style Manual for Effective Image Solutions in Graphic Design

  • Author: Aaris Sherin
  • Publisher: Rockport Pub
  • ISBN: 159253807X
  • Category: Design
  • Page: 168
  • View: 3964
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Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - The most effective ways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.

The Complete Color Harmony, Pantone Edition

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The Complete Color Harmony, Pantone Edition

The Complete Color Harmony, Pantone Edition

Expert Color Information for Professional Color Results

  • Author: Tina Sutton,Bride M Whelan
  • Publisher: Rockport Publishers
  • ISBN: 1631594443
  • Category: Art
  • Page: 216
  • View: 6636
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The Complete Color Harmony: Pantone Edition is the latest in Rockport Publishers' best-selling color series. Completely revised from start to finish this new edition, is written by Leatrice Eiseman, executive director of the Pantone Color Institute. And the color "moods" that she writes about in each chapter are based and matched with Pantone colors. The book expands on previous editions for the most comprehensive color reference to date. This edition includes information on creating special effects, as well as an entirely new section devoted to the psychology of color. Eiseman helps readers determine their best color choices and suggests why some colors may inspire their creativity while others don't. The book includes new color palette sections along with expanded and updated color trends.

Design Fundamentals

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Design Fundamentals

Design Fundamentals

Notes on Color Theory

  • Author: Rose Gonnella,Max Friedman
  • Publisher: Pearson Education
  • ISBN: 0321969073
  • Category: Art
  • Page: 202
  • View: 1268
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Formatted as a handwritten notebook, presents the basics of color theory, covering such topics as how light works, color wheels, and choosing and composing with colors, and includes a selection of exercises and projects.

Design Fundamentals for the Digital Age

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Design Fundamentals for the Digital Age

Design Fundamentals for the Digital Age

  • Author: Linda Holtzschue,Edward Noriega
  • Publisher: John Wiley & Sons Incorporated
  • ISBN: N.A
  • Category: Architecture
  • Page: 214
  • View: 9907
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If you want to solve design problems with the computer, Design Fundamentals for the Digital Age gives you the tools. At a time when designers rely increasingly on computers, finally here is a resource that integrates design fundamentals with the latest digital technology. Two leading New York designers demonstrate how to unite the foundations of design with a knowledge of the computer and its platforms. No other book introduces the fundamentals of Computer Aided Design (CAD) within the context of the design process. But this book is much more than a technical guide—it treats the computer as an exciting design medium whose potential is just beginning to be tapped. Using plain English, Design Fundamentals for the Digital Age shows you how to: understand CAD and effectively apply it in your design projects; explore the computer as an artistic medium, working with space, color, surface, structure, light, motion, and other design elements; and integrate the computer into the design process in order to meet the demands of today’s changing technology and job market. With nearly 200 illustrations, this book includes an easy-to-use glossary of terms, a comprehensive bibliography, and a useful workbook with practical applications. It serves as a fundamental reference for graphic and interior design students, architects, fashion designers, product designers, and fine art professionals. This exciting guide helps students and professionals meet the changing requirements of the field, and is particularly relevant at a time when every designer is required to use the computer as an essential medium on the job. Design Fundamentals for the Digital Age provides real solutions to design problems as computers transform the way we think and work.

Design Fundamentals for New Media

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Design Fundamentals for New Media

Design Fundamentals for New Media

  • Author: James Gordon Bennett
  • Publisher: Cengage Learning
  • ISBN: 1133131131
  • Category: Design
  • Page: 416
  • View: 3398
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Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the new media reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, Second Edition, provides a thorough and engaging introduction to modern applications of essential design techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.