Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

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Author: Aaris Sherin

Publisher: Rockport Publishers

ISBN: 161058189X

Category: Design

Page: 160

View: 749

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Design Elements, Color Fundamentals

A Graphic Style Manual for Understanding How Color Affects Design

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Author: Aaris Sherin

Publisher: Rockport Pub

ISBN: 1592537197

Category: Art

Page: 160

View: 8680

Color is an integral part of any design solution. Design Elements : Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order. See how known pairings and selection methods can be used in real-world projects. Features hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations. The basic tenets of color theory are broken down into clear and actionable directives. Simple yet informative text provides numerous tips and techniques for using color in client-based design work. Covers the basic rules for working with color as well as when it's OK to break the rules.

Design Elements, Typography Fundamentals

A Graphic Style Manual for Understanding How Typography Affects Design

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Author: Kristin Cullen

Publisher: Rockport Pub

ISBN: 1592537677

Category: Design

Page: 160

View: 1151

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Design Elements, 2nd Edition

Understanding the rules and knowing when to break them - Updated and Expanded

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Author: Timothy Samara

Publisher: Rockport Publishers

ISBN: 1627880577

Category: Design

Page: 320

View: 2228

This updated version of Rockport’s bestselling Design Elements offers expanded and updated content in a new, cleaner format for easier navigation. Author Timothy Samara has added more than 50 new diagrams and more than 100 new images of real-world projects with an increased emphasis on web and environmental design projects. The 20 Rules for Good Design has been revisited and expanded to 25 Rules. The book covers all the design fundamentals from working with grids, color application, typography, imagery and how to put it all together. DIVExpansion and new material includes:/divDIV /divDIV-Composition/layout, visual hierarchy, /divDIV-Form and composition in relation to concepts and meaning/divDIV-Color psychology and narrative/divDIV-Color coding/divDIV-Reference palettes for time periods, cultures, and businesses/divDIV-Special color and printing techniques/divDIV-Combining type styles, editorial text setting issues, plus/divDIV-Web-related type style and hierarchy issues/divDIV-Strategies for using photography; design drawing; medium and meaning; pictorial and non-pictorial -image-making options; semiotics, symbolic and metaphorical image use; type as image/divDIV-Making type and imagery work better together/divDIV-Finding flexibility in design systems/divDIV-The design process, from creative concept development and practical work-flow standpoints.../divDIV-Plus a complete project case study with major decision-moments keyed to respective sections!/divDIVBeing a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly./divDIVThis book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together? Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book./div

Design Elements

A Graphic Style Manual

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Author: Tim Samara

Publisher: Rockport Publishers

ISBN: 1616736364

Category: Design

Page: 272

View: 4703

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Design Elements, Using Images to Create Graphic Impact

A Graphic Style Manual for Effective Image Solutions in Graphic Design

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Author: Aaris Sherin

Publisher: Rockport Pub

ISBN: 159253807X

Category: Design

Page: 168

View: 6101

Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience. In these pages, you'll learn: - How to choose the best photos and illustrations for a project - The most effective ways to alter images - Composition techniques - Strategies for sourcing images on a tight budget - And more With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.

Design Fundamentals for New Media

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Author: James Gordon Bennett

Publisher: Cengage Learning

ISBN: 1133710603

Category: Design

Page: 416

View: 4256

Fundamental design principles will always remain the same, but the digital technology that can support them is evolving and affecting their application in a profound way. In this unique and timely book, artist and educator James Bennett explores essential elements of design within the context of the new media reality in which today's designers learn and work. With a brand new design and dozens of striking new images, this new edition covers extensive updates to digital technology including interactive media, web color and typography, and designing for mobile devices. Combining timeless principles with cutting-edge technology in a smart, visually rich, full-color package, DESIGN FUNDAMENTALS FOR NEW MEDIA, Second Edition, provides a thorough and engaging introduction to modern applications of essential design techniques. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Visual Design Fundamentals

A Digital Approach

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Author: Alan Hashimoto

Publisher: Charles River Media

ISBN: 9781584502593

Category: Art

Page: 345

View: 9537

A guide to the principles and elements of visual composition that apply to any medium includes seven sample design projects in Illustrator and tutorials to help navigate toolbars and palettes.

Fundamentals of Nursing Test Success

An Unfolding Case Study Review

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Author: Ruth Wittmann-Price, PhD, CNS, RN, CNE

Publisher: Springer Publishing Company

ISBN: 0826193943

Category: Medical

Page: 448

View: 6579

Based on a philosophy of active learning, this innovative text uses unfolding case studies as a compelling vehicle for learning fundamental nursing content. Unlike traditional vignettes, these case studies evolve over time as real-life situations, better enabling students to develop the skills they need to problem solve, actively engage, and use critical thinking techniques in new situations. The unfolding case study method also assists in the development of skills that are important for nursing students about to embark on the NCLEX-RN. The text incorporates all types of NCLEX-style questions into the unfolding case studies to facilitate exam preparation. This method offers a unique study opportunity that integrates all fundamental concepts and skills application with practice and professional role responsibilities. The patient care content areas that are needed for NCLEX-RN success--safe and effective care, health promotion, physiological and psychological integrity--are interwoven into an engaging format. References at the end of each chapter provide guidance for additional study as needed. Electronic and web resources provide quick access to valuable web-delivered information that will be useful in a clinical setting. eBook versions of this text will take the reader directly to the web resource. Key Features: Integrates core nursing concepts and content into unfolding case studies Provides engaging test review preparation for course success and NCLEX-RN test success Offers students a refreshing new study option and relief from endless Q&A format offered by other content review books Develops critical thinking skills to help students "think like a nurse" Incorporates all types of NCLEX-style questions into unfolding case studies

The Language of Graphic Design

An Illustrated Handbook for Understanding Fundamental Design Principles

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Author: Richard Poulin

Publisher: Rockport Pub

ISBN: 1592538258

Category: Design

Page: 288

View: 3690

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.