Search results for: data-driven-personas

Data Driven Personas

Author : Bernard J. Jansen
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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools—data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

Data Driven Personas

Author : Bernard J Jansen
File Size : 85.88 MB
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Data-driven personas are a significant advancement in the fields of human-centered informatics and human-computer interaction. Data-driven personas enhance user understanding by combining the empathy inherent with personas with the rationality inherent in analytics using computational methods. Via the employment of these computational methods, the data-driven persona method permits the use of large-scale user data, which is a novel advancement in persona creation. A common approach for increasing stakeholder engagement about audiences, customers, or users, persona creation remained relatively unchanged for several decades. However, the availability of digital user data, data science algorithms, and easy access to analytics platforms provide avenues and opportunities to enhance personas from often sketchy representations of user segments to precise, actionable, interactive decision-making tools-data-driven personas! Using the data-driven approach, the persona profile can serve as an interface to a fully functional analytics system that can present user representation at various levels of information granularity for more task-aligned user insights. We trace the techniques that have enabled the development of data-driven personas and then conceptually frame how one can leverage data-driven personas as tools for both empathizing with and understanding of users. Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations. We then present an overview of a fully functional data-driven persona system as an example of multi-level information aggregation needed for decision making about users. We demonstrate that data-driven personas systems can provide critical, empathetic, and user understanding functionalities for anyone needing such insights.

The Essential Persona Lifecycle Your Guide to Building and Using Personas

Author : Tamara Adlin
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The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: Family planning — Basic ideas and a few tools that will help one get organized Conception and gestation — Step-by-step instructions to move from assumptions to completed personas Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI Invaluable guide that gives you a quick reference for incorporating personas into a product development process Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

The Persona Lifecycle

Author : John Pruitt
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The Persona Lifecycle is a field guide exclusively focused on interaction design's most popular new technique. The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn’t just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using personas to create great product designs. Moreover, it provides rich examples, samples, and illustrations to imitate and model. Perhaps most importantly, it positions personas not as a panacea, but as a method used to complement other user-centered design (UCD) techniques including scenario-based design, cognitive walkthroughs and user testing. The authors developed the Persona Lifecycle model to communicate the value and practical application of personas to product design and development professionals. This book explores the complete lifecycle of personas, to guide the designer at each stage of product development. It includes a running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. It also presents recommended best practices in techniques, tools, and innovative methods and contains hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries. This book will be a valuable resource for UCD professionals, including usability practitioners, interaction designers, technical writers, and program managers; programmers/developers who act as the interaction designers for software; and those professionals who work with developers and designers. Features * Presentation and discussion of the complete lifecycle of personas, to guide the designer at each stage of product development. * A running case study with rich examples and samples that demonstrate how personas can be used in building a product end-to-end. * Recommended best practices in techniques, tools, and innovative methods. * Hundreds of relevant stories, commentary, opinions, and case studies from user experience professionals across a variety of domains and industries.

Machine Learning Approaches for Improvising Modern Learning Systems

Author : Gulzar, Zameer
File Size : 33.82 MB
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Technology is currently playing a vital role in revolutionizing education systems and progressing academia into the digital age. Technological methods including data mining and machine learning are assisting with the discovery of new techniques for improving learning environments in regions across the world. As the educational landscape continues to rapidly transform, researchers and administrators need to stay up to date on the latest advancements in order to elevate the quality of teaching in their specific institutions. Machine Learning Approaches for Improvising Modern Learning Systems provides emerging research exploring the theoretical and practical aspects of technological enhancements in educational environments and the popularization of contemporary learning methods in developing countries. Featuring coverage on a broad range of topics such as game-based learning, intelligent tutoring systems, and course modelling, this book is ideally designed for researchers, scholars, administrators, policymakers, students, practitioners, and educators seeking current research on the digital transformation of educational institutions.

Artificial Intelligence in HCI

Author : Helmut Degen
File Size : 33.12 MB
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Human Interface and the Management of Information Designing Information

Author : Sakae Yamamoto
File Size : 66.58 MB
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Language Learner Computer Interactions

Author : Catherine Caws
File Size : 82.65 MB
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This book focuses on learner-computer interactions (LCI) in second language learning environments drawing largely on sociocultural theories of language development. It brings together a rich and varied range of theoretical discussions and applications in order to illustrate the way in which LCI can enrich our comprehension of technology-mediated communication, hence enhancing learners’ digital literacy skills. The book is based on the premise that, in order to fully understand the nature of language and literacy development in digital spaces, researchers and practitioners in linguistics, sciences and engineering need to borrow from each others’ theoretical and practical toolkits. In light of this premise, themes include such aspects as educational ergonomics, affordances, complex systems learning, learner personas and corpora, while also describing such data collecting tools as video screen capture devices, eye-tracking or intelligent learning tutoring systems. The book should be of interest to applied linguists working in CALL, language educators and professionals working in education, as well as computer scientists and engineers wanting to expand their work into the analysis of human/learner interactions with technology communication devices with a view to improving or (re)developing learning and communication instruments. As of January 2019, this e-book is freely available, thanks to the support of libraries working with Knowledge Unlatched.

Military Applications of Data Analytics

Author : Kevin Huggins
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Military organizations around the world are normally huge producers and consumers of data. Accordingly, they stand to gain from the many benefits associated with data analytics. However, for leaders in defense organizations—either government or industry—accessible use cases are not always available. This book presents a diverse collection of cases that explore the realm of possibilities in military data analytics. These use cases explore such topics as: Context for maritime situation awareness Data analytics for electric power and energy applications Environmental data analytics in military operations Data analytics and training effectiveness evaluation Harnessing single board computers for military data analytics Analytics for military training in virtual reality environments A chapter on using single board computers explores their application in a variety of domains, including wireless sensor networks, unmanned vehicles, and cluster computing. The investigation into a process for extracting and codifying expert knowledge provides a practical and useful model for soldiers that can support diagnostics, decision making, analysis of alternatives, and myriad other analytical processes. Data analytics is seen as having a role in military learning, and a chapter in the book describes the ongoing work with the United States Army Research Laboratory to apply data analytics techniques to the design of courses, evaluation of individual and group performances, and the ability to tailor the learning experience to achieve optimal learning outcomes in a minimum amount of time. Another chapter discusses how virtual reality and analytics are transforming training of military personnel. Virtual reality and analytics are also transforming monitoring, decision making, readiness, and operations. Military Applications of Data Analytics brings together a collection of technical and application-oriented use cases. It enables decision makers and technologists to make connections between data analytics and such fields as virtual reality and cognitive science that are driving military organizations around the world forward.

Human Computer Interaction

Author : Andrew Sears
File Size : 51.4 MB
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Hailed on first publication as a compendium of foundational principles and cutting-edge research, The Human-Computer Interaction Handbook has become the gold standard reference in this field. Derived from select chapters of this groundbreaking resource, Human-Computer Interaction: The Development Practice addresses requirements specification, design and development, and testing and evaluation activities. It also covers task analysis, contextual design, personas, scenario-based design, participatory design, and a variety of evaluation techniques including usability testing, inspection-based and model-based evaluation, and survey design. The book includes contributions from eminent researchers and professionals from around the world who, under the guidance of editors Andrew Sear and Julie Jacko, explore visionary perspectives and developments that fundamentally transform the discipline and its practice.

Advances in Simulation and Digital Human Modeling

Author : Julia L. Wright
File Size : 24.2 MB
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HCI International 2020 Late Breaking Papers User Experience Design and Case Studies

Author : Constantine Stephanidis
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Direct Digital Data Driven Marketing

Author : Lisa Spiller
File Size : 54.24 MB
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In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

UX Research

Author : Brad Nunnally
File Size : 26.35 MB
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One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Design User Experience and Usability Design Philosophy and Theory

Author : Aaron Marcus
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The four-volume set LNCS 11583, 11584, 11585, and 11586 constitutes the proceedings of the 8th International Conference on Design, User Experience, and Usability, DUXU 2019, held as part of the 21st International Conference, HCI International 2019, which took place in Orlando, FL, USA, in July 2019. The total of 1274 papers and 209 posters included in the 35 HCII 2019 proceedings volumes was carefully reviewed and selected from 5029 submissions. DUXU 2019 includes a total of 167 regular papers, organized in the following topical sections: design philosophy; design theories, methods, and tools; user requirements, preferences emotions and personality; visual DUXU; DUXU for novel interaction techniques and devices; DUXU and robots; DUXU for AI and AI for DUXU; dialogue, narrative, storytelling; DUXU for automated driving, transport, sustainability and smart cities; DUXU for cultural heritage; DUXU for well-being; DUXU for learning; user experience evaluation methods and tools; DUXU practice; DUXU case studies.

Data Driven Marketing Content

Author : Lee Wilson
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This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Rhetoric and Experience Architecture

Author : Liza Potts
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Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)

Human Centred Software Engineering

Author : Regina Bernhaupt
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The conference series HCSE (Human-Centred Software Engineering) was established four years ago in Salamanca. HCSE 2010 is the third working conference of IFIP Working Group 13.2, Methodologies for User-Centered Systems Design. The goal of HCSE is to bring together researchers and practitioners interested in strengthening the scientific foundations of user interface design, examining the re- tionship between software engineering and human-computer interaction and focusing on how to strengthen user-centered design as an essential part of software engineering processes. As a working conference, substantial time was devoted to the open and lively discussion of papers. The interest in the conference was positive in terms of submissions and partici- tion. We received 42 contributions that resulted in 10 long papers, 5 short papers and 3 poster papers. The selection was carried out carefully by the International Program Committee. The result is a set of interesting and stimulating papers that address such important issues as contextual design, user-aware systems, ubiquitous environments and usability evaluation. The final program of the conference included a keynote by Liam Bannon with the title “Approaches to Software Engineering: A Human-Centred Perspective.” This talk raised a lot of interesting questions for IFIP WG 13.2 and might have had some - pact for participants to become a member of the working group. We hope that participants considered HCSE 2010 as successful as its two p- desessors in terms of interesting discussions and new ideas for scientific co-operation.

Advances in Ergonomics in Design

Author : Francisco Rebelo
File Size : 80.26 MB
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The 10th International Conference on Computer Engineering and Networks

Author : Qi Liu
File Size : 43.26 MB
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