Search results for: commonsense-direct-and-digital-marketing

Commonsense Direct Digital Marketing

Author : Drayton Bird
File Size : 84.13 MB
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Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Direct and Digital Marketing in Practice

Author : Brian Thomas
File Size : 90.20 MB
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Direct and Digital Marketing in Practice is a practical manual for all managers, marketers and students who need to get to grips with the powerful techniques available to skilled direct marketers. Fully updated for this new edition to reflect the impact of the Internet on marketing, this book is the only comprehensive textbook written entirely by currently practising professionals. It covers vital issues such as: the new marketing landscape; gaining customer insight; integrating traditional and digital media; and campaign planning and budgeting.

Journal of Economic Literature

Author :
File Size : 72.52 MB
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Good Small Business Guide 2012

Author : Bloomsbury Publishing
File Size : 37.1 MB
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Fully updated for this 6th annual edition, the Good Small Business Guide 2012 is packed with essential advice for small business owners or budding entrepreneurs. Offering help on all aspects of starting, running and growing a small business, including: planning, setting up or acquiring a business, getting to grips with figures, marketing, selling online, and managing yourself and others. Containing over 140 easy-to-read articles, brand-new Viewpoints from people who've been there and done it (and lived to tell the tale), and an extensive information directory this fully updated guide offers help on all aspects of starting and growing a small business.

Good Small Business Guide 2010

Author : A & C BLACK
File Size : 42.55 MB
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Everything the entrepreneur needs to know - whether just starting out or growing an established business.

American Book Publishing Record

Author :
File Size : 40.57 MB
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Choice

Author :
File Size : 55.14 MB
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The British National Bibliography

Author : Arthur James Wells
File Size : 20.39 MB
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Marketing Communications

Author : Chris Fill
File Size : 29.41 MB
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Marketing Communications: An Introductory Perspective Part 1 Contexts 2 Communication Theory 3 Ethical Issues in Marketing Communications 4 Buyer Information Processing 5 Buyer Decision Making 6 Networks and Stakeholders 7 The Communications Industry 8 The Environment 9 Marketing Research 10 Goals, Intentions and Targets 11 Internal Marketing 12 Resources Part 2 Contents 13 How Advertising Works? 14 Advertising Messages 15 Media 16 Media Planning 17 Evaluating Advertising 18 Sales Promotion 19 Sales Promotion Techniques 20 Public Relations 21 Sponsorship 22 Personal Selling 23 Direct Marketing and Interactive Communications Part 3 Strategies 24 Developing Objectives and Positioning 25 Communication Strategies to Reach Consumers 26 Communication Strategies for Intermediaries 27 Corporate Communication Strategies 28 Marketing Communications Across Borders 29 Integrated Marketing Communications 30 Developing Marketing Communication Plans.

Admap

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File Size : 56.26 MB
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Directory of International Direct and E marketing

Author :
File Size : 49.92 MB
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* Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.

The PR Masterclass

Author : Alex Singleton
File Size : 38.87 MB
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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Streetwise Direct Marketing

Author : George Duncan
File Size : 75.58 MB
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Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.

Summary Common Sense Business

Author : BusinessNews Publishing
File Size : 66.67 MB
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The must-read summary of Steve Gottry's book: "Common Sense Business: Starting, Operating and Growing Your Small Business – In Any Economy!". This complete summary of the ideas from Steve Gottry's book "Common Sense Business" shows that you always learn far more from your failures in running a small business than you ever learn from your successes. According to Helen Keller, “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired, and success achieved”. If you’re genuinely smart, you’ll learn from the success and failures of other people rather than trying to make all the mistakes yourself. This summary highlights solid pieces of advice to make sound business decisions when you take the plunge and start your own small business. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Common Sense Business" and discover an indispensable guide for business leaders and managers.

Direct Marketing

Author :
File Size : 33.99 MB
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Direct Hit

Author : Dave Majure
File Size : 90.63 MB
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Instant Inspiration for Copywriters

Author : R. Frothingham
File Size : 60.65 MB
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This book will make you a better copywriter. "Instant Inspiration for Copywriters may be the only 'instant results' book I've ever read that delivers what is promised in the title: practical, real-world tips and advice - more than 500 pearls of wisdom in all -- that both inspires and teaches you to write the strongest copy you can." - Bob Bly, author, The Copywriter's Handbook "I would urge everyone who writes copy to get this book. Some of the quotes are stunning -- stuff you've never heard, and they'll expand your mind. But the reason I think you need to get it is all the reminders, from top names in the business, of what sometimes you forget to do that costs you money." - David Garfinkel, author, Breakthrough Copywriting "Scott has created an absorbing collection of tips, ideas and opinions about every aspect of copywriting. You'll find time-honored wisdom from David Ogilvy and Rosser Reeves, alongside insights from today's master practitioners like Joanna Wiebe and Ann Handley. Dip into it whenever you need a helping hand or a new direction - it won't let you down." - Tom Albrighton, author, Copywriting Made Simple "Einstein said, 'Example isn't another way to teach; it is the only way to teach.' Yet depressingly few copywriters study what the best writers said about writing. Here is pithy, wise advice not just from people I knew - Gene Schwartz, David Ogilvy, Joe Sugarman, for instance - but from good writers of all kinds. Nathaniel Hawthorne, Elmore Leonard, Jeanette Winterson, Maya Angelou, Ernest Hemingway, John Steinbeck ...This is your short-cut to better writing. Not just copywriting: ANY writing." - Drayton Bird, author, Commonsense Direct & Digital Marketing "There are only a few copywriting books I would consider to be 'keepers'. This is one of them. What makes this book great is it gives you an instant dose of inspiration whenever needed. And we copywriters tend to need that often!" - Steve Slaunwhite, author, The Everything Guide To Writing Copy What are you waiting for? Click the orange Buy Now button.

Commonsense

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File Size : 85.97 MB
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The Compliance Business and Its Customers

Author : E. Kasabov
File Size : 35.79 MB
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The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Bank Marketing

Author :
File Size : 88.23 MB
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