Search results for: cobuild-international-business-english-dictionary

Global Writing for Public Relations

Author : Arhlene A. Flowers
File Size : 67.80 MB
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Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

New International Business English Updated Edition Teacher s Book

Author : Leo Jones
File Size : 55.52 MB
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New International Business English is a flexible course at the upper-intermediate level for people who need or will soon need to use English in their day-to-day work.All four skills - listening, speaking, reading, writing - are developed through a wide range of tasks which closely reflect the world of work.

The Oxford Handbook of Computational Linguistics

Author : Ruslan Mitkov
File Size : 85.45 MB
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A state-of-the-art reference to one of the most active and productive fields in linguistics: computational linguistics. Thirty-eight chapters, commissioned from experts all over the world, describe the major concepts, methods, and applications. Part I provides an overview of the field; Part II describes current tasks, techniques, and tools in natural language processing; and Part III surveys current applications.

Principles and Practices for Teaching English as an International Language

Author : Lubna Alsagoff
File Size : 20.75 MB
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What general principles should inform a socioculturally sensitive pedagogy for teaching English as an International Language and what practices would be consistent with these principles? This text explores the pedagogical implications of the continuing spread of English and its role as an international language, highlighting the importance of socially sensitive pedagogy in contexts outside inner circle English-speaking countries. It provides comprehensive coverage of topics traditionally included in second language methodology courses (such as the teaching of oral skills and grammar), as well as newer fields (such as corpora in language teaching and multimodality); features balanced treatment of theory and practice; and encourages teachers to apply the pedagogical practices to their own classrooms and to reflect on the effects of such practices. Designed for pre-service and in-service teachers of English around the world, Principles and Practices for Teaching English as an International Language fills a critical need in the field.

Gale Directory of Databases

Author :
File Size : 69.33 MB
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This is a guide to computer-readable databases available online, in CD-ROM format, or in other magnetic formats. Details include database descriptions, costs, and whom to contact for purchase. The material is indexed alphabetically, and by subject, vendor, and producer.

Pedagogical Specialised Lexicography

Author : Pedro A. Fuertes-Olivera
File Size : 53.49 MB
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This stimulating new book, which combines dictionary research and linguistic knowledge, analyses the representation of meaning in business dictionaries from a pedagogical perspective. By examining in detail the macrostructure, mediostructure, access structure and microstructure of eight business dictionaries, this book presents interesting findings on how the dictionaries studied represent the ‘noun-term’, and on how they cope with the principles of new lexicography that aims at solving the needs of a specific type of user with specific types of problems related to a specific type of user situation. This exhaustive study, which makes simultaneous contributions to the theory of terminology, lexicography, and LSP teaching, defends a methodological confluence between LSP lexicography and terminology, and proposes some guiding principles towards the construction of pedagogically-oriented specialised dictionaries that must target students enrolled in LSP courses: Business English, Business Spanish, Business Translation, etc.

NewMedia

Author :
File Size : 25.80 MB
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The Working Languages of the European Community

Author : Albert John Walford
File Size : 57.78 MB
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Monthly Bibliography

Author : United Nations Library (Geneva, Switzerland)
File Size : 28.94 MB
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Collins COBUILD Advanced Learner s English Dictionary

Author : Collins Cobuild
File Size : 59.29 MB
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In its two-colour layout, this dictionary offers learners of English coverage of the language. It includes a supplement, Access to English, that helps the user, with phrases illustrating important structures in areas such as, essay-writing, presentations, report-writing, and job applications.

The British National Bibliography

Author : Arthur James Wells
File Size : 50.31 MB
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Second Language Instruction acquisition Abstracts

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File Size : 26.11 MB
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The Encyclopedia of Language and Linguistics Du Gen

Author :
File Size : 20.94 MB
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Whitaker s Books in Print

Author :
File Size : 74.78 MB
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Lexicography

Author : Howard Jackson
File Size : 71.79 MB
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This book is an accessible introduction to lexicography – the study of dictionaries. Dictionaries are used at home and at school, cited in law courts, sermons and parliament, and referred to by crossword addicts and Scrabble players alike. Lexicography provides a detailed overview of the history, types and content of these essential references. Howard Jackson analyzes a wide range of dictionaries, from those for native speakers to thematic dictionaries and those on CD-ROM, to reveal the ways in which dictionaries fulfil their dual function of describing the vocabulary of English and providing a useful and accessible reference resource. Beginning with an introduction to the terms used in lexicology to describe words and vocabulary, and offering summaries and suggestions for further reading, Lexicography: An Introduction is highly student-friendly. It is ideal for anyone with an interest in the development and use of dictionaries.

International Books in Print

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File Size : 39.55 MB
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Interlingual Lexicography

Author : R. R. K. Hartmann
File Size : 41.44 MB
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Selection of 24 essays by the dictionary researcher Reinhard Hartmann on 'Interlingual Lexicography', a genre much neglected in the literature, including interdisciplinary approaches to translation equivalence, its analysis in contrastive text linguistics and its treatment in the bilingual dictionary, with particular attention to the user perspective, in English and German.

Sidewalks and Pavements

Author : Dušan Gabrovšek
File Size : 78.10 MB
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Acta Universitatis Lodziensis

Author :
File Size : 83.26 MB
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Japan English Publications in Print

Author :
File Size : 63.96 MB
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