International Business

Strategy and the Multinational Company

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Author: John B. Cullen,K. Praveen Parboteeah

Publisher: Routledge

ISBN: 1135967989

Category: Business & Economics

Page: 528

View: 6600

This book covers the same material and more when compared with other international business texts, yet it is priced for the student’s pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student’s point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.

U.S. General Imports

Schedule A, commodity groupings by world area

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Author: N.A

Publisher: N.A

ISBN: N.A

Category: United States

Page: N.A

View: 8617

Cases and Exercises in International Business

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Author: Charles A. Rarick

Publisher: N.A

ISBN: 9780130661050

Category: Business & Economics

Page: 181

View: 3114

This casebook provides students with an application-oriented approach to the study of international business. Cases and exercises are grouped into basic themes and various aspects of the topic.

Nihon bōeki geppyō

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Author: Japan. Ōkurashō. Kanzeikyoku

Publisher: N.A

ISBN: N.A

Category: Commercial statistics

Page: N.A

View: 631