Search results for: case-studies-in-sport-communication

Case Studies in Sport Communication

Author : Robert S. Brown
File Size : 70.6 MB
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Essays analyzing the narratives that surround the physical and ritualistic activities of sport.

Case Studies in Sport Communication

Author : Terry Rentner
File Size : 90.59 MB
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Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport—including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to "make the call." This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.

Case Studies in Organizational Communication

Author : Steve Kent May
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Case Studies in Organizational Communication: Ethical Perspectives and Practices integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases. This volume is a crucial step toward addressing ethical issues, providing a rich and diverse overview of an increasingly important concern for organizations in contemporary society.

Viewing Gendered Sports Portrayals

Author : James R. Angelini
File Size : 21.22 MB
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Strategic Sport Communication 2E

Author : Pedersen, Paul M.
File Size : 31.79 MB
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Strategic Sport Communication, Second Edition, presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents.

Sport and Militarism

Author : Michael L. Butterworth
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The institutional relationship between sport and the military appears to be intensifying. In the US for example, which faced global criticism for its foreign policy during the "war on terror," militaristic images are commonplace at sporting events. The growing global phenomenon of conflating sport with war calls for closer analysis. This critical, interdisciplinary and international book seeks to identify intersections of sport and militarism as a means to interrogate, interrupt and intervene on behalf of democratic, peaceful politics. Viewing sport as a crucial site in which militarism is made visible and legitimate, the book explores the connections between sport, the military and the state, and their consequent impact on wider culture. Featuring case studies on sports such as association football, baseball and athletics from countries including the US, UK, Germany, Canada, South Africa, Brazil and Japan, each chapter sheds new light on the shifting significance of sport in our society. This book is fascinating reading for all those interested in sport and politics, the sociology of sport, communication studies, the ethics and philosophy of sport, or military sociology.

APPLIED RESEARCH IN COACHING AND ATHLETICS ANNUAL

Author : Warren K. Simpson
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Navigating the Digital Playing Field

Author : Jimmy Sanderson
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Sports communication is a vibrant, blossoming research area within the communication discipline. One of the more fruitful directions in sports communication research pertains to social media. Social media has embedded itself in the sports world in a very short period of time. As a result, there is a need for instructional resources that prepare students to understand the nuances and power that social media possess. This research provides the foundation for a case study textbook centered on social media and sports communication. Specifically, four cases dealing with: (a) athletes using social media to encourage input from fans; (b) sports organizations using social media as an agenda-setting tool; (c) negative parasocial interaction expressed to athletes via social media; and (d) athletes using social media to enact image repair are presented. These cases demonstrate that social media is a valuable conduit between athletes and fans that enables athletes and sports organizations to cultivate fan identity and maintain control over public information. The cases also demonstrate that fan behavior via social media can quickly turn problematic, requiring that athletes and sports organizations respond appropriately, yet strategically. The research concludes by offering implications for future social media and sports communication research.

Have a take

Author : David Keith Nylund
File Size : 54.19 MB
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Sport Communication

Author : Chuka Onwumechili
File Size : 36.85 MB
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Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.

Strategic Sport Communication

Author : W. TIMOTHY. HARKER COOMBS (JENNIFER L.)
File Size : 78.95 MB
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading.

Strategic Sport Communication

Author : W. TIMOTHY. HARKER COOMBS (JENNIFER L.)
File Size : 79.1 MB
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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process--an integration of marketing communication, public relations, and advertising--can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the Transmedia Narrative Transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor's manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus, and suggestions for further reading.

The Management of Sport

Author : Bonnie L. Parkhouse
File Size : 74.65 MB
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Manuel didactique couvrant les bases du management du sport et plus précidément la comptabilité, la finance, le droit, la communication, le management et le marketing. Différents auteurs examinent des domaines d'application. Ciblé plutôt pour les étudiants. Sensibilité américaine.

Strategic Sport Communication

Author : Paul Mark Pedersen
File Size : 24.69 MB
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"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

A Case Study of Communication and Enactment of Transition Services Among Key Stakeholders in the Transition Process for High School Students with Learning Disabilities

Author : Joyce Burgener
File Size : 22.18 MB
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Sport and Mediatization

Author : Kirsten Frandsen
File Size : 24.51 MB
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Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of 'mediatization' and examines how media - historically and currently - are significant drivers for social and cultural change in sport. Utilizing different analytical approaches, case studies illustrate how so-called legacy media have historically been involved in the establishment of the institution of sport and have persistently been heavily involved in structural changes in the same domain. However, digital media currently add significantly to the development of a more complex picture of globalized interdependencies and still growing media presence in all aspects of the everyday lives of both sporting organizations, athletes and audiences/fans. The book seeks to eschew media centrism, acknowledging that changes are not only 'driven' by media but also related to other macro-social forces of change, such as globalization, commercialization, and individualization. Offering a new analytical framework, Sport and Mediatization enables students and scholars in the transdisciplinary field of media and sports studies to analyze and understand the influence of media in a much more complex environment.

Journal of Sport Exercise Psychology

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Book Review Index

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Every 3rd issue is a quarterly cumulation.

Sociological Abstracts

Author : Leo P. Chall
File Size : 62.49 MB
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Choice

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File Size : 86.68 MB
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