Consumer-Driven Innovation in Food and Personal Care Products


Author: S R Jaeger,Hal MacFie

Publisher: Elsevier

ISBN: 1845699971

Category: Technology & Engineering

Page: 704

View: 2853

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Encyclopedia of Contemporary German Culture


Author: John Sandford

Publisher: Routledge

ISBN: 1136816038

Category: Reference

Page: 728

View: 2147

With more than 1,100 entries written by an international group of over 150 contributors, the Encyclopedia of Contemporary German Culture brings together myriad strands of social, political and cultural life in the post-1945 German-speaking world. With a unique structure and format, an inclusive treatment of the concept of culture, and coverage of East, West and post-unification Germany, as well as Austria and Switzerland, the Encyclopedia of Contemporary German Culture is the first reference work of its kind. Containing longer overviews of up to 2,000 words, as well as shorter factual entries, cross-referencing to other relevant articles, useful further reading suggestions and extensive indexing, this highly useable volume provides the scholar, teacher, student or non-specialist with an astonishing breadth and depth of information.

Roads Were Not Built for Cars

How cyclists were the first to push for good roads & became the pioneers of motoring


Author: Carlton Reid

Publisher: Island Press

ISBN: 1610916883

Category: Architecture

Page: 376

View: 7315

Cyclists were written out of highway history in the 1920s and 1930s by the all-powerful motor lobby: Roads Were Not Built For Cars tells the real story, putting cyclists center stage again. Not that the book is only about cyclists. It will also contains lots of automotive history because many automobile pioneers were cyclists before becoming motorists. A surprising number of the first car manufacturers were also cyclists, including Henry Ford. Some carried on cycling right through until the 1940s. One famous motor manufacturing pioneer was a racing tricycle rider to his dying day.

Doing the Devil's Work

A Novel


Author: Bill Loehfelm

Publisher: Sarah Crichton Books

ISBN: 0374711712

Category: Fiction

Page: 320

View: 7627

A gripping third chapter for one of the most unforgettable and compelling heroines in crime fiction "You have a temper, Officer Coughlin, and a propensity for violence . . . You're a bit of a hazard. To others. To yourself." Maureen Coughlin is a bona fide New Orleans cop now, and, with her training days behind her, she likes to think she's getting the lay of the land. Then a mysterious corpse leads to more questions than answers, and a late-night traffic stop goes very wrong. The fallout leaves Maureen contending with troubled friends, fraying loyalties, cop-hating enemies old and new, and an elusive, spectral, and murderous new nemesis—and all the while navigating the twists and turns of a city and a police department infected with dysfunction and corruption. Bill Loehfelm is a rising star in crime fiction. And his Maureen Coughlin is the perfect protagonist: complicated, strong-willed, sympathetic (except when she's not), and as fully realized in Loehfelm's extraordinary portrayal as the New Orleans she patrols. The first two installments in this series won Loehfelm accolades as well as fans, and Doing the Devil's Work only ups the ante. It's even faster, sharper, and more thrilling than its predecessors. Taut and fiery, vibrant and gritty, and peopled with unforgettable characters, this is the sinuous, provocative story of a good cop struggling painfully into her own. ABA IndieNext Selection for January, 2015

Encore Tricolore Nouvelle 4 Student Book


Author: Heather Mascie-Taylor,Sylvia Honnor

Publisher: Nelson Thornes

ISBN: 9780174403449

Category: Education

Page: 288

View: 373

Encore Tricolore nouvelle edition builds on the success of Encore Tricolore and Tricolore. The new edition is exactly the right level for middle to high ability. The course now incorporates new features to bring it in line with the revised GCSE and Standard Grade specifications.

The Art of Influencing and Selling


Author: Ardi Kolah

Publisher: Kogan Page Publishers

ISBN: 0749464496

Category: Business & Economics

Page: 288

View: 4944

Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If you're more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: The psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.

The Luxury Market in India

Maharajas to Masses


Author: G. Atwal,S. Jain

Publisher: Springer

ISBN: 1137264160

Category: Business & Economics

Page: 217

View: 7065

A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.

Explorations in motoring history

the proceedings of the First United Kingdom History of Motoring Conference, 12th October 1996


Author: Bryan J. H. Brown

Publisher: Oxbow Books Ltd


Category: Business & Economics

Page: 123

View: 3182

The Proceedings of the First United Kingdom History of Motoring Conference held at the National Motor Museum, Beaulieu in October 1996. The contents include: The image of motoring (David Jeremiah); History of oil and Duckhams (Pat Lelliott); Reaction to the motor car: rural community response in the 1920s (Bryan J H Brown); Development of the petrol filling station 1895-1939 (Trevor Lord); Development and application of a computer-held database of British car marques and makers (Paul Collins); Using car history for teaching engineering design (Chris Dowlen); Explaining the development of Britain's 'Motor Sport Valley' (Steven Pinch, Nick Henry and David Turner); Formula 1, sponsorship and television: an historical perspective (Bruce Grant-Barham); Development of the high performance engine: a revisionist history (David Hebb).

Buying Property in France

A Complete Update of the Original Bestseller


Author: Clive Kristen

Publisher: Andrews UK Limited

ISBN: 1783332921

Category: House & Home

Page: 254

View: 1837

Straightforward, practical and independent advice on a broad range of subjects related to French property, based on my own personal experience. This includes choices about buying and renting, the costs and intricacies of the legal processes, and how to avoid some of the pitfalls.

Creating the Customer-driven Car Company


Author: Karl E. Ludvigsen

Publisher: Cengage Learning Emea


Category: Business & Economics

Page: 182

View: 9507

We are witnessing an irreversible transition of the car industry from the sellers' market of the 1980s to the buyers' market of the 1990s and beyond. Throughout the world customers are taking control of car companies. Executives and managers are realising that a new approach to all their customers can provide a vital competitive advantage. Creating the Customer-Driven Car Company explains clearly why and how customers should and must drive the whole process of creating, building, selling and servicing cars. Karl Ludvigsen, a leading expert in the area, gives specific recommendations for managing this change and enhancing business performance.