Search results for: business-modeling-and-data-mining

Business Modeling And Data Mining

Author : Dorian Pyle
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Business Modeling and Data Mining

Author : Dorian Pyle
File Size : 70.37 MB
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Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations · Teaches how to design, discover and develop the data necessary for mining · Provides a practical approach to mining data for all business situations · Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data · Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.

Data Mining for Business Analytics

Author : Galit Shmueli
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Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.

Enterprise Business Modeling Optimization Techniques and Flexible Information Systems

Author : Papajorgji, Petraq
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Many factors can impact large-scale enterprise management systems, and maintaining these systems can be a complicated and challenging process. Therefore, businesses can benefit from an assortment of models and management styles to track and collect data for processes. Enterprise Business Modeling, Optimization Techniques, and Flexible Information Systems supplies a wide array of research on the intersections of business modeling, information systems, and optimization techniques. These various business models and structuring methods are proposed to provide ideas, methods, and points of view for managers, practitioners, entrepreneurs, and researchers on how to improve business processes.

Data Mining and Business Analytics with R

Author : Johannes Ledolter
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Collecting, analyzing, and extracting valuable information froma large amount of data requires easily accessible, robust,computational and analytical tools. Data Mining and BusinessAnalytics with R utilizes the open source software R for theanalysis, exploration, and simplification of large high-dimensionaldata sets. As a result, readers are provided with the neededguidance to model and interpret complicated data and become adeptat building powerful models for prediction and classification. Highlighting both underlying concepts and practicalcomputational skills, Data Mining and Business Analytics withR begins with coverage of standard linear regression and theimportance of parsimony in statistical modeling. The book includesimportant topics such as penalty-based variable selection (LASSO);logistic regression; regression and classification trees;clustering; principal components and partial least squares; and theanalysis of text and network data. In addition, the bookpresents: • A thorough discussion and extensive demonstration of thetheory behind the most useful data mining tools • Illustrations of how to use the outlined concepts inreal-world situations • Readily available additional data sets and related Rcode allowing readers to apply their own analyses to the discussedmaterials • Numerous exercises to help readers with computing skillsand deepen their understanding of the material Data Mining and Business Analytics with R is an excellentgraduate-level textbook for courses on data mining and businessanalytics. The book is also a valuable reference for practitionerswho collect and analyze data in the fields of finance, operationsmanagement, marketing, and the information sciences.

Predictive Data Mining Models

Author : David L. Olson
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This book provides an overview of predictive methods demonstrated by open source software modeling with Rattle (R’) and WEKA. Knowledge management involves application of human knowledge (epistemology) with the technological advances of our current society (computer systems) and big data, both in terms of collecting data and in analyzing it. We see three types of analytic tools. Descriptive analytics focus on reports of what has happened. Predictive analytics extend statistical and/or artificial intelligence to provide forecasting capability. It also includes classification modeling. Prescriptive analytics applies quantitative models to optimize systems, or at least to identify improved systems. Data mining includes descriptive and predictive modeling. Operations research includes all three. This book focuses on prescriptive analytics. The book seeks to provide simple explanations and demonstration of some descriptive tools. This second edition provides more examples of big data impact, updates the content on visualization, clarifies some points, and expands coverage of association rules and cluster analysis. Chapter 1 gives an overview in the context of knowledge management. Chapter 2 discusses some basic data types. Chapter 3 covers fundamentals time series modeling tools, and Chapter 4 provides demonstration of multiple regression modeling. Chapter 5 demonstrates regression tree modeling. Chapter 6 presents autoregressive/integrated/moving average models, as well as GARCH models. Chapter 7 covers the set of data mining tools used in classification, to include special variants support vector machines, random forests, and boosting. Models are demonstrated using business related data. The style of the book is intended to be descriptive, seeking to explain how methods work, with some citations, but without deep scholarly reference. The data sets and software are all selected for widespread availability and access by any reader with computer links.

Data driven Business Models

Author : Alan Weber
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Using measured performance has become a favorite topic of seminars and articles in the trades and business press. This means how you view, develop and run your business — using all of the data available to do that — and how to model and to continuously reinvent that business to meet the needs of current customers and identify and capitalize on new profitable opportunities. Theoretically, every business should be concerned about this subject. But, in general, the idea of business models has become a matter of concern and interest for most companies beyond the level of small business — over $50 or $100 million in annual sales up through the Fortune 100.

Commercial Data Mining

Author : David Nettleton
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Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levels Includes practical examples and case studies as well as actionable business insights from author's own experience

Modeling and Predicting Data for Business Intelligence

Author : Yuqun Zhang
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Business intelligence is an area where data and actionable information can be analyzed and provided to make more informed business actions. In general, any technique that contributes to better business decisions can be categorized in business intelligence techniques. Particularly, business process management is a subarea that focuses on improving business performance by managing and optimizing business processes; management data mining is a subarea that applies data mining techniques to gain better business performances. In business process management, a business process is a collection of relevant, structured activities or tasks that produce specific services or products for certain business goals. Business process modeling refers to the activities of representing intra or inter-organization processes, such that the current processes can be analyzed or improved. While abundant business process modeling techniques and their associated analyses have been proposed to capture different aspects of business processes, modern business processes can be very complicated such that many properties, such as performance optimization and evaluation, still cannot be accurately described and understood. Management data mining refers to applying data mining techniques in multiple domains of business managements, e.g., supply chain management, marketing analysis. Typical research topics include building models to provide feedbacks for skewing supply chain policies or marketing strategies. Traditional research tend to build generic models given specific scenarios, that are argued to easily cause inaccuracies with more granular disturbances. My thesis focuses on approaches handling the challenges in business process optimization and evaluation and its associated data analysis. Specifically, I propose a data-centric technique for modeling composite business activities by including components of data, human actors, and atomic activities. Furthermore, I explore this technique in two major dimensions. First, by applying this technique in work ow-based business processes, I explore the possibility of reconstructing these processes by modifying the execution order of business activities, and develop efficient algorithms to approach optimal temporal performance for data-centric business processes. Second, I build a symbolic process generator to stochastically generate symbolic data-centric business processes that can be used to analyze their properties and evaluate optimization approaches according to end-users' specification. Moreover, I zoom in a granular data type of inventory management process and build data mining models to forecast it. The major contributions of my thesis include: 1) proposing a data-centric business process modeling technique that emphasizes business artifacts compared with traditional workflow-based modeling techniques; 2) developing approaches to optimize the temporal performance of the data-centric business processes; 3) applying my symbolic process generator so that data-centric business processes can be simulated and provided with quick and inexpensive analyses. 4) building data mining models for forecasting inventory shipments based on real-world data sets.

Predictive Analytics for Marketers

Author : Barry Leventhal
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Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and artificial intelligence, to analyse current data and make predictions about unknown future events. In business terms, this enables companies to forecast consumer behaviour and much more. Predictive Analytics for Marketers will guide marketing professionals on how to apply predictive analytical tools to streamline business practices. Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success. Truly global in its approach, the insights these techniques offer can be used to manage resources more effectively across all industries and sectors. Written in clear, non-technical language, Predictive Analytics for Marketers contains case studies from the author's more than 25 years of experience and articles from guest contributors, demonstrating how predictive analytics has been used to successfully achieve a range of business purposes.

KDD

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Descriptive Data Mining

Author : David L. Olson
File Size : 59.17 MB
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This book provides an overview of data mining methods demonstrated by software. Knowledge management involves application of human knowledge (epistemology) with the technological advances of our current society (computer systems) and big data, both in terms of collecting data and in analyzing it. We see three types of analytic tools. Descriptive analytics focus on reports of what has happened. Predictive analytics extend statistical and/or artificial intelligence to provide forecasting capability. It also includes classification modeling. Diagnostic analytics can apply analysis to sensor input to direct control systems automatically. Prescriptive analytics applies quantitative models to optimize systems, or at least to identify improved systems. Data mining includes descriptive and predictive modeling. Operations research includes all three. This book focuses on descriptive analytics. The book seeks to provide simple explanations and demonstration of some descriptive tools. This second edition provides more examples of big data impact, updates the content on visualization, clarifies some points, and expands coverage of association rules and cluster analysis. Chapter 1 gives an overview in the context of knowledge management. Chapter 2 discusses some basic software support to data visualization. Chapter 3 covers fundamentals of market basket analysis, and Chapter 4 provides demonstration of RFM modeling, a basic marketing data mining tool. Chapter 5 demonstrates association rule mining. Chapter 6 is a more in-depth coverage of cluster analysis. Chapter 7 discusses link analysis. Models are demonstrated using business related data. The style of the book is intended to be descriptive, seeking to explain how methods work, with some citations, but without deep scholarly reference. The data sets and software are all selected for widespread availability and access by any reader with computer links.

Proceedings of the National Conference on Computing for Nation Development

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Big Data Data Mining and Machine Learning

Author : Jared Dean
File Size : 41.37 MB
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With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Data Mining and Business Intelligence

Author : Stephan Kudyba
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Annotation Provides an overview of data mining technology and how it is applied in a business environment. Material is not written in a technical style, but rather addresses the applied methodology behind implementing data mining techniques in the corporate environment. Explains how the technology evolved, overviews the methodologies that comprise the data mining spectrum, and looks at everyday business applications for data mining, in areas such as marketing and advertising promotions and pricing policies using econometric-based modeling, and using the Internet to help improve an organization's performance. Kudyba is an economic consultant. Hoptroff is an independent consultant with experience in data mining software. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Guide to Data Mining for Business Analytics

Author : Vincent Bronson
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A business is an entity that is formed in order to carry out activities for the purpose of generating revenue. It involves managing people to organize and maintain a collective effort toward accomplishing a particular creative or productive goal. The term may refer to general commercial, professional, or industrial activity. The singular usage of the term refers to a particular company or corporation, wherein individuals organize based on expertise and skills to bring about social or technological advancement. The generalized usage refers to a particular market sector, "the computer business" or "the business community," and the particular community of suppliers of various goods and services. With some exceptions, such as cooperatives, non-profit organizations, and various government institutions, businesses are formed to earn profit and increase the personal wealth of their owners in exchange for their work and expense of time, energy, and money.In addition to different types of activity, such as manufacturing, service, retail, and so forth, there are also various forms of business organization, with different legal characteristics. As human society has moved toward increasing globalization there have been significant impacts on the world of business. One of the significant impacts is the interface with ethics, as doing business in different parts of the world challenges those involved to respond appropriately to more than one set of cultural and legal expectations.

Data Mining for Business Analytics

Author : Galit Shmueli
File Size : 80.60 MB
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Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

SIGKDD Explorations

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Data Mining For Dummies

Author : Meta S. Brown
File Size : 27.38 MB
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Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

Data Mining for Managers

Author : R. Boire
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.