Build Your Beverage Empire


Author: Jorge S. Olson,Carlos Lopez

Publisher: Jorge Olson

ISBN: 098214251X

Category: Business & Economics

Page: 268

View: 8770

Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.

Build Your Beverage Empire

Beverage Development, Sales and Distribution


Author: Jorge Olson,Carlos Lopez

Publisher: N.A

ISBN: 9781945196096

Category: Business & Economics

Page: 296

View: 3334

Are You Ready to Disrupt the Beverage Industry? This is the new and improved edition of the beverage industry book "Build Your Beverage Empire" that became a standard for new and veteran beverage executives. This second edition is completely changed and contains never shown before marketing techniques to reach consumers, wholesalers, distributors and retailers that you can use to completely disrupt the beverage industry.Tackle the most common beverage industry topics:*Beverage Development*Beverage Marketing*Beverage Distribution*Beverage Formulation*Beverage Packaging*Beverage Sales*Beverage DistributionThe second edition of the book is still aimed at new beverage industry entrepreneurs, however it also incorporates new and innovative branding and beverage marketing strategies that even the most veteran beverage executives will appreciate.The book is divided into three major parts. *Part One goes over the beverage industry and gives you the CEO overview so you can quickly cut your learning curve. *Part Two is a step-by-step guide on beverage development*Part Three is dedicated to beverage marketing, sales and distribution The book focuses on development and growth of beverage companies. You'll discover all the standards companies like Coca-Cola, Budweiser, Red-Bull and other companies follow for their beverage sales and distribution as well as new never seen strategies that allow the new beverage comer to compete in the marketplace filled with Fortune companies. Some of the strategies you'll learn from the book are:*Beverage development on a bootstrap budget*The "real cost" of beverage development and production*The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them*Don't compete with the big boys on their turf. How to disrupt the beverage industry with new beverage marketing strategies.*Why beverage distributors will not return your call and how to grow without themAuthors are Jorge S. Olson and Carlos Lopez. Beverage Industry experts and serial entrepreneurs that have developed more than 1,000 consumer packaged goods and worked in over 100 beverage projects.

The Unselfish Guide to Self Promotion


Author: Jorge S. Olson

Publisher: Jorge Olson

ISBN: 0982142501

Category: Business & Economics

Page: 224

View: 2503

Self Promotion is a universal emotional state. It started with self preservation in the age of the caveman and continues to this date. "The Unselfish Guide to Self Promotion" guides you to discover new ideas and strategies on how to promote yourself with an unselfish approach by helping others. Being unselfish will sell yourself, your ideas & your influence to your family, friends & in business. Be inspired by the new generation of self realization. Jorge Olson shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child. From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls," this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion. The book has 3 unique "acts." The first act teaches you the power of "Unselfish Self Promotion." The second act dives into self promotion & how to use it in life, society, & business. The third act is a hands-on self promotion & marketing strategy in web 2.0 and social media marketing, networking, & other immediate applicable tools.

Get Connected: The Social Networking Toolkit for Business


Author: Starr Hall,Chadd Rosenberg

Publisher: Entrepreneur Press

ISBN: 1599183587

Category: Business & Economics

Page: 205

View: 1001

Provides entrepreneurs with simple steps to establish their online identity on top social networking sites, including and, and offers proven tactics for building and managing brands within these communities and boosting the bottom line. Original 20,000 first printing.

Beverage Media


Author: N.A

Publisher: N.A


Category: Alcoholic beverages

Page: N.A

View: 2746

Be a Network Marketing Leader

Build a Community to Build Your Empire


Author: Mary Christensen

Publisher: AMACOM

ISBN: 0814436838

Category: Business & Economics

Page: 224

View: 3829

Want to build a six-figure income business? Only a truly engaged and motivated team can get you there. In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. A community that individuals will be impatient to enter, energized to participate in, and reluctant to leave. When you focus on people ahead of products, they will contribute more and bring others into the fold-and your business will skyrocket. You'll discover how to: * Create a vibrant can-do culture * Build team spirit * Become an influential communicator * Make everyone feel they belong, regardless of the contribution they make * Coach instead of train * Challenge your team members to aim higher * Celebrate their achievements * Embrace change to stay ahead of the game * And much more Ambitious goals require teamwork. Set your sights high and inspire others to follow-and you'll all succeed.

Principles of Corporate Finance, 12/e


Author: Richard A. Brealey,Stewart C. Myers,Franklin Allen,Pitabas Mohanty

Publisher: McGraw-Hill Education

ISBN: 9353163641

Category: Business & Economics

Page: 1026

View: 6985

Now in its Twelfth Edition, Principle of Corporate Finance continues to be one of the most comprehensive and authoritative presentations of financial theory and practice available. The book has been substantially revised and now reflect some recent developments in the financial markets or company practice. It also aims to explain aspects of theory and concepts from an Indian perspective. This is a leading text worldwide and has proven to be useful to students and financial managers alike. Salient Features: - Real-life examples and citations - Detailed coverage of contemporary topics such as Efficient Markets, Peer-to-Peer Lending, Crowdfunding, Behavioural Finance, Ethical Behaviour, Hidden Leverage and Managing International Risks - Dedicated Chapter on What We Do Know and What We Do Not Know about Finance: Discussion on seven major ideas and the ten unsolved problems of finance - Finance on the Web and Beyond the Page sections give students the opportunity to explore financial websites, learn more about key concepts, try out calculations and understand tables and figures

Garden Railroading

Getting Started in the Hobby


Author: Kent J. Johnson

Publisher: Kalmbach Publishing, Co.

ISBN: 9780890243695

Category: Crafts & Hobbies

Page: 144

View: 4676

This comprehensive collection of informative articles from Garden Railways magazine addresses the main topics of the hobby such as site considerations, developing a plan, landscaping, trackwork, power, and gardening.