Auto Brand

Building Successful Car Brands for the Future


Author: Anders Parment

Publisher: Kogan Page Publishers

ISBN: 0749469307

Category: Business & Economics

Page: 264

View: 5164

The car - once everybody's dream and a key status symbol in most countries and cultures - has been extensively questioned in the last decades and in the last few years particularly. Urbanisation, traffic congestion, pollution problems, heavy reliance on scarce oil supplies, safety issues and ever-growing competition, have all provided significant business challenges for the automotive industry. Many car manufacturers have had to fundamentally rethink their design, brand and marketing strategies to thrive in a savvy, consumer-led culture, and markets that are becoming increasingly restrictive in size and opportunity. Auto Brand provides a roadmap to branding and marketing success in the automotive industry from a leading industry expert and features: • Case studies on major car brands personally conducted by the author including: Audi, BMW, Holden, Mercedes-Benz, Opel, Porsche, Saab, Seat, Skoda, Vauxhall, Volkswagen, and Volvo • The findings from 100 interviews conducted with CEOs, marketing managers, sales managers, sales people, after sales managers at all levels from the manufacturer level to small rural dealers, as well as industry experts, policy makers, free-stranding repair shops and professional organizations • The results of a new international study on car buyer behaviour based on 4,700 survey answers Auto Brand is essential reading for marketing managers, sales managers, CEOs, development managers and dealers in all types of companies in the car industry including: manufacturers, national sales companies/importers, dealers, finance companies, insurance companies, free-standing repair shop channels and more. The first book to specifically address how to deal with the challenges facing the automotive industry it illustrates how companies can take advantage of new technologies, adapt to emerging trends in consumer behaviour, improve profitability and build even more successful brands in the future.

Advances in Design Technology

Selected, Peer Reviewed Papers from the 2nd International Conference on Advanced Design and Manufacturing Engineering (ADME 2012), August 16-18, 2012, Taiyuan, China


Author: Quan Yang

Publisher: N.A

ISBN: 3038132330

Category: Technology & Engineering

Page: 1347

View: 7461

The international conferences on advanced design and manufacturing engineering are a forum which provides access to the most up-to-date and authoritative knowledge from both the industrial and academic worlds, and the sharing of best practice in the fields of advanced design and manufacturing engineering. The 259 peer-reviewed papers are grouped into: Machine Design and Analysis; Product Design and Development; Reverse Engineering; Structural Strength and Robustness; Dynamics of Mechanical Systems; Transmission Machinery; CAD/CAM/CAE; Complex Electro-Mechanical System Design.

Married to the Brand

Why Consumers Bond with Some Brands for Life


Author: William J. McEwen

Publisher: Simon and Schuster

ISBN: 1595620052

Category: Business & Economics

Page: 135

View: 7045

Using sixty years of global research from Gallup as well as many consumer stories, the author shows why most advertising fails and identifies the qualities ahat make an ad connect with consumers. 50,000 first printing.

Contemporary Perspectives in Data Mining, Volume 2


Author: Kenneth D. Lawrence,Ronald Klimberg

Publisher: IAP

ISBN: 1681230895

Category: Mathematics

Page: 239

View: 8983

The series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, ecommerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)

Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications

Concepts, Methodologies, Tools, and Applications


Author: Management Association, Information Resources

Publisher: IGI Global

ISBN: 1466661151

Category: Art

Page: 1661

View: 1755

In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.

Billion-Dollar Branding

Brand Your Small Business Like a Big Business and Make Great Things Happen


Author: Honey Parker,Blaine Parker

Publisher: Morgan James Publishing

ISBN: 161448273X

Category: Business & Economics

Page: 208

View: 480

Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

An Empirical Investigation Into Chinese Generation Y Car Purchasing Behavior: A Focus on Marketing Communication & German Luxury Car Brands


Author: Fanny-Gabriela Kozicki

Publisher: GRIN Verlag

ISBN: 3656146705


Page: 100

View: 2901

Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, Tongji University (College of Arts & Communications), course: Master in Communication, language: English, abstract: In recent years, China's Automotive Market has grown tremendously and reached the goal to be the worlds biggest. With the increase of automotive competitors, not only from local but also foreign organizations, a car brand needs to understand its audience well in order to apply its marketing communication strategies. In other words, apply the correct messages and related media to communicate with the targeted Chinese consumers successfully. China has currently 1.3billion individual consumers on the market, out of which over 350 are USD Billionaires and 500 million are below age 30. These two distinctive statistics of the consumer market are specifically pointed out, as they are the key to acknowledging that the consumers in China are changing. Recent studies have shown that the purchasing criteria, decision making process and used communication channels are quite different of the younger consumers than those of the 'lost generation' who acquired sudden wealth after the Cultural Revolution. Though, the newly rich, now in their 50's, are still the main target group of luxury brands in China, a good marketer always has to be able to predict future developments. With the modernization of the Chinese society, the costumers who will inherit the fortunes of the "lost generation" and rise in line with the rise of the countries economy is namely Generation Y. Who are these successors of the post-revolution newly rich consumers and how do we communicate a product to them successfully? On the basis of my unquestionable fascination by China's Automotive Market and German Luxury car brands, I will pursue to answer the above question in order to give an overview for a marketer as to how successfully communicate a car to Chinese Gene

Internationalization of Chinese Automobile Companies


Author: Garnet Kasperk,RWTH Aachen University. Center for International Automobile Management. CIAM


ISBN: 1447839544


Page: 269

View: 1794

The impact of automotive fuel economy standards on competition in the automotive industry


Author: J. Hayden Boyd,Robert E. Mellman,United States. National Highway Traffic Safety Administration,Charles River Associates

Publisher: N.A


Category: Business & Economics

Page: N.A

View: 7836

Hedonic demand model to analyze consumers' preferences for automobile attributes and the effect of changes in vehicles on market share.

Collective Genius

The Art and Practice of Leading Innovation


Author: Linda A. Hill,Greg Brandeau,Emily Truelove,Kent Lineback

Publisher: Harvard Business Review Press

ISBN: 1422187594

Category: Business & Economics

Page: 272

View: 1250

Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.