Art of the Harley-Davidson Motorcycle - Deluxe Edition

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Author: Dain Gingerelli

Publisher: Motorbooks International

ISBN: 0760346895

Category: Antiques & Collectibles

Page: 216

View: 431

A handsome, informative overview of Harley Davidson's 100 plus years of style and innovation.

Classic Motorcycles

The Art of Speed

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Author: Pat Hahn

Publisher: Motorbooks International

ISBN: 0760351791

Category: Transportation

Page: 224

View: 9282

"Classic Motorcycles: The Art of Speed collects over two dozen European and Asian brands of classic and contemporary models, explaining how and why these particular bikes have endured"--

The Art of Scott Jacobs

The Complete Works

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Author: Cliff Stieglitz,Scott Jacobs

Publisher: Airbrush Action Incorporated

ISBN: 9780963733665

Category: Art

Page: 302

View: 3074

The Art of Scott Jacobs is the complete full-color showcase of the most famous Harley artist in the world. Scott’s photo-realistic paintings of Harley-Davidson motorcycles on canvas have helped transcend the “Hog” culture and legitimize it as purebred Americana along with apple pie and baseball. His work can be found gracing the walls of the most esteemed international collectors and A-list rock stars and celebrities. Chapters include: Early Work, Harley-Davidson Motorcycles, Harley-Davidson Women, Harley-Davidson Racing, Indian Motorcycles, Corvette, Wine & Spirits, and Lifestyle. A true journey of Scott's career from beginning to present.

The Science and Art of Branding

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Author: Giep Franzen,Sandra Moriarty

Publisher: M.E. Sharpe

ISBN: 0765628643

Category: Business & Economics

Page: 558

View: 8147

This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. The Science and Art of Branding makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions--and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. The Science and Art of Branding also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.

The Art of Scott Jacobs

Motorcycles

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Author: Scott Jacobs

Publisher: Airbrush Action Incorporated

ISBN: 9780963733627

Category: Design

Page: 128

View: 819

Complete showcase of the world's most famous Harley-Davidson artist. Amazingly detailed, photo-realistic paintings also depict some automobiles.

The Art of the Start 2.0

The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Author: Guy Kawasaki

Publisher: Penguin

ISBN: 0698193636

Category: Business & Economics

Page: 336

View: 3823

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success. Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic, essential guide for anyone starting anything. It’s 64 percent longer than version 1.0 and features his latest insights and practical advice about social media, crowdfunding, cloud computing, and many other topics. Guy understands the seismic changes in business over the last decade: Once-invulnerable market leaders are struggling. Many of the basics of getting established have become easier, cheaper, and more democratic. Business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. The cloud makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. As Guy likes to say, “Entrepreneur is a state of mind, not a job title.” His book will help you make your crazy ideas stick, through an adventure that's more art than science – the art of the start.

Art of Advocacy Series: Cross Examination of Non-Medical Experts

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Author: Robert L. Habush

Publisher: LexisNexis

ISBN: 1579110614

Category: Law

Page: 1828

View: 4716

Learn how to undermine an expert's testimony by showing bias, lack of qualification, inconsistency with prior statements, etc., how to use a witness to prove your case and how to control a hostile witness. Cross examinations are contributed by Richard Caulfield, Ronald Krist, Paul Luvera, Robert Ely, Richard Sommer, Scott Baldwin, Fred Peters, Bruce Walkup, Frank Raichle, Stanley Preiser, Adrian Schoone, Joseph L. Young and Leonard Decof.

The Heroes of Harley-Davidson

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Author: Ed Youngblood

Publisher: Motorbooks

ISBN: 9780760315958

Category: Transportation

Page: 156

View: 6743

One-hundred years of Harley-Davidson is often reduced to a tale of a machines. Equally fascinating, and often overlooked, are the men and women behind the machines. The Harley and Davidson founder, the engineers, the racers, the designers, the dealers, the flesh-and-blood heroes made the company and the bikes the success they are today. This book was written in cooperation with the Motorcycle Hall of Fame Museum to accompany an exhibit that opened in 2003. After a brief introduction, the book is divided into three sections; 1. Heroes of H-D; 2. Exhibition catalog; 3. H-D historical overview.

Sammy Keyes and the Art of Deception

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Author: Wendelin Van Draanen

Publisher: Yearling

ISBN: 0307544982

Category: Juvenile Fiction

Page: 304

View: 9367

“The hottest sleuth to appear in children’s books since Nancy Drew” (The Boston Globe) is back! Don’t miss the eighth book in the series that’s been described as “a combination of Carl Hiaasen’s Flush and Janet Evanovich’s Stephanie Plum books” (School Library Journal) and hailed as “nonstop whodunits” (Kirkus Reviews)! The artsy crowd thinks Sammy Keyes has a lot of nerve showing up at a fancy reception in high-tops. But when she tackles a robber who’s brandishing a gun with one hand and pulling paintings from the wall with the other, they’re glad she has nerve. Or are they? Sammy may have stopped one criminal, but the real crime at this show has yet to be discovered. The real crime is more subtle, more artful, than anything Sammy’s ever seen. Who knew art could be so dangerous? Praise for the Sammy Keyes series: “If Kinsey Millhone ever hires a junior partner, Sammy Keyes will be the first candidate on the list. She’s feisty, fearless, and funny. A top-notch investigator!” —New York Times bestselling author Sue Grafton “The sleuth delights from start to finish. Keep your binoculars trained on Sammy Keyes.” —Publishers Weekly “The most winning junior detective ever in teen lit. (Take that, Nancy Drew!)” —Midwest Children’s Book Review