Service Fascination

Gaining Competitive Advantage through Experiential Self-Service Systems


Author: Christian Zagel

Publisher: Springer

ISBN: 3658116730

Category: Business & Economics

Page: 338

View: 738

Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author’s findings illustrate that a customer’s experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale.

Foundations & Principles of Distributed Manufacturing

Elements of Manufacturing Networks, Cyber-Physical Production Systems and Smart Automation


Author: Hermann Kühnle,Günter Bitsch

Publisher: Springer

ISBN: 3319180789

Category: Technology & Engineering

Page: 121

View: 2356

The book presents a coherent description of distributed manufacturing, providing a solid base for further research on the subject as well as smart implementations in companies. It provides a guide for those researching and working in a range of fields, such as smart manufacturing, cloud computing, RFID tracking, distributed automation, cyber physical production and global design anywhere, manufacture anywhere solutions. Foundations & Principles of Distributed Manufacturing anticipates future advances in the fields of embedded systems, the Internet of Things and cyber physical systems, outlining how adopting these innovations could rapidly bring about improvements in key performance indicators, which could in turn generate competition pressure by rendering successful business models obsolete. In laying the groundwork for powerful theoretical models, high standards for the homogeneity and soundness of the suggested setups are applied. The book especially elaborates on the upcoming competition in online manufacturing operations and respective control procedures. By outlining encapsulation and evolving decision-making principles, Foundations & Principles of Distributed Manufacturing fully conceptualizes the view of manufacturing networks as sets of loosely coupled interacting smart factory objects. Moreover, the book provides concrete approaches to a number of future fields, where distributed manufacturing might be applied. Both researchers and professionals will profit from the authors’ broad experience in Distributed Manufacturing and Fractal Enterprise implementations, where they initiated and completed a number of successful research projects: within the global Intelligent Manufacturing Systems (IMS) scheme, within the European Research Area frameworks as well as national contexts, and both in industry and at leading research institutions. This background ensures well-founded theory on one hand and valuable practical results on the other in a fascinating area that is still under intensive research. Readers will acquire essential insights as well as useful guidance for categorizing and specifying extended distributed manufacturing solutions and their professional implementations.

Informatik und Gesellschaft

Verflechtungen und Perspektiven


Author: Hans-Jörg Kreowski

Publisher: LIT Verlag Münster

ISBN: 3825887685


Page: 273

View: 3086

Information Age Economy

5. Internationale Tagung Wirtschaftsinformatik 2001


Author: Hans U. Buhl,Andreas Huther,Bernd Reitwiesner

Publisher: Birkhäuser

ISBN: 9783790814279

Category: Business & Economics

Page: 986

View: 1457

Der Einsatz von Informations- und (Tele-)Kommunikationssystemen für die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. Jahrtausends zur allgegenwärtigen Erscheinung geworden. Unter Schlagworten wie e(lectronic)-, m(obile)-, u(biquitious)-Computing/Commerce werden heute Zukunftsvisionen diskutiert, die den Informations- und Kommunikationssystemen weit über ihre derzeitigen Einsatzzwecke hinaus eine zentrale Rolle auf dem Weg zur Elektronischen Dienstleistungswirtschaft einräumen. Dieses Buch betrachtet diese Entwicklung in all ihren Facetten und stellt richtungsweisende Forschungs- und Praxisarbeiten an der Schnittstelle von moderner Betriebswirtschaftslehre, Wirtschaftsinformatik und angewandter Informatik vor. Es schlägt die Brücke zwischen Wissenschaft und Praxis, indem es die wesentlichen Gestaltungsoptionen- und Empfehlungen aufzeigt, die den Unternehmungen den erfolgreichen Weg in die "Information Age Economy" ebnen.