Adobe Analytics with SiteCatalyst Classroom in a Book

DOWNLOAD NOW »

Author: Adobe Creative Team,Vidya Subramanian

Publisher: Adobe Press

ISBN: 0133416186

Category: Computers

Page: 336

View: 2536

In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Adobe Target Classroom in a Book

DOWNLOAD NOW »

Author: Brian Hawkins,Lily Chiu-Watson

Publisher: Adobe Press

ISBN: 0133570452

Category: Business & Economics

Page: 216

View: 3195

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through the essential steps of optimizing and personalizing their content, clearly showing them which content increases conversion lift and revenue. In Adobe Target Classroom in a Book, seasoned Target veteran Brian Hawkins introduces new users to the basic concepts of website optimization, including A/B testing, audience targeting, segmentation, and recommendation. Brian goes on to provide a thorough introduction to the Adobe Target solution, with lessons on setting up customer offers, testing campaigns, custom segmentation, multivariate test, and reporting. It includes best practices as well as countless tips and techniques to help you become more productive with the software. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.

Adobe Experience Manager

Classroom in a Book: A Guide to CQ5 for Marketing Professionals

DOWNLOAD NOW »

Author: Ryan D. Lunka

Publisher: Adobe Press

ISBN: 0133432629

Category: Computers

Page: 368

View: 6653

Adobe Experience Manager (formerly CQ5) is an industry leading web content management system aimed at giving digital marketers the ability to create, manage, and deliver personalized online experiences. Adobe Experience Manager: Classroom in a Book is the definitive guide for marketers who want to understand and learn to use the platform. It explains the business value of the features and the overall philosophy of the product and is a must-read before sitting down to work with an implementation team. Marketers will understand why AEM is constructed as it is so they can alter business processes and participate in successful implementation. They’ll get insight into how to accomplish the fundamental tasks to more effectively create and manage content. They’ll also learn about common mistakes and how to avoid them. After reading this book, marketers will understand: • The basics of content management in Adobe Experience Manager • How to integrate Adobe Experience Manager with other Adobe Marketing Cloud products • How to manage dynamic content that is targeted to specific audiences • The fundamental concepts that will help to create a smooth implementation Getting Started Ch 1: The Basics Ch 2: Evaluating AEM Ch 3: Managing Content Ch 4: Digital Asset Management Ch 5: Metadata and Tagging Ch 6 Multilingual Content Ch 7: Workflows Ch 8: Social Communities Ch 9: E-Commerce Ch 10: Mobile for Marketers Ch 11: Architecture Basics Ch 12: Administration Basics Ch 13: Web Analytics Ch 14: Marketing Campaign Management Ch 15: Dynamic Content Ch 16: Integrating AEM Ch 17: Technical Basics Ch 18: Defining Requirements Ch 19: User Experience Design Ch 20: The Implentation Process

Adobe Dreamweaver CS6 Classroom in a Book

DOWNLOAD NOW »

Author: Adobe Creative Team

Publisher: Adobe Press

ISBN: 0133005542

Category: Computers

Page: 448

View: 3766

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CS6 choose Adobe Dreamweaver CS6: Classroom in a Book from the Adobe Creative Team. The 15 project-based lessons in this book show you step by step everything you need to know to work in Dreamweaver CS6. You’ll learn to create a professional website without having to write code by hand. This completely revised CS6 edition also covers HTML5, CSS3, and media queries for responsive web design. The book also shows how to create HTML-based headings, paragraphs, lists, and tables; insert graphics and Photoshop Smart Objects; add links to text and images; apply cascading styles sheets; and customize the Dreamweaver workspace. You’ll also learn to add interactive elements to your sites, such as HTML5-compatible video and animation, get guidance for working with code, and finally publish a finished site to the Web. The companion DVD includes all lesson files so you can work along with the book, as well as, two hours of free video tutorials from Adobe Dreamweaver CS6 Learn by Video. **Breaking News! In September 2012 Adobe released an update to Dreamweaver offering new features for Creative Cloud customers, that give you the ability to easily add HTML5 tags, audio, video and Adobe Edge Animate compositions to your projects, and quickly find files with real-time search results on Mac OS. Register your book at peachpit.com/register to receive a free update that covers these features, including a completely new chapter, “Making Your Web Design Mobile-Ready.”

Adobe Dreamweaver CC Classroom in a Book (2014 release)

DOWNLOAD NOW »

Author: Adobe Creative Team,James J. Maivald

Publisher: Adobe Press

ISBN: 0133924513

Category: Computers

Page: 432

View: 8489

The fastest, easiest, most comprehensive way to learn Dreamweaver CC (2014 release) Classroom in a Book, the best-selling series of hands-on software training workbooks, offers what no other book or training program does–an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. Adobe Dreamweaver CC Classroom in a Book contains 19 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. In addition to learning the key elements of the Adobe Dreamweaver interface, this completely revised CC (2014 release) edition covers top features including features unique to Dreamweaver CC, such as support for HTML5 and CSS3 structures, smartphones, tablets, and other mobile devices; video and animation; and the latest semantic web design. Purchasing this book gives you access to the downloadable lesson files you need to work through the projects in the book, and to electronic book updates covering new features that Adobe releases for Creative Cloud customers. For access, goto www.peachpit.com/redeem and redeem the unique code provided inside this book. “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” Barbara Binder, Adobe Certified Instructor Rocky Mountain Training