Search results for: above-the-fold

Above the Fold Revised Edition

Author : Brian D Miller
File Size : 87.51 MB
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Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

Above the Fold

Author : Brian D Miller
File Size : 67.13 MB
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This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis

Above the fold

Author : Ayşe Erkmen
File Size : 47.37 MB
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This exhibition catalogue features Ayse Erkmen, Ceal Floyer and David Lamelas. Erkmen's installations interpret socially and historically implicit architecture, while Floyer's light projections, videos, photographs and sculptures seem to lack underlying themes. Since the 60s, Lamelas has explored the hybrid character of the exhibition venue."

Convert Every Click

Author : Benji Rabhan
File Size : 34.10 MB
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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits. Teaches proven strategies for increasing conversions across your entire business Details various split testing and data gathering methods and when to use each one Unveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfaction With guidance from Convert Every Click, you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

Above the Fold

Author : Peter Yeldham
File Size : 47.99 MB
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A Fold Above the Rest Origami

Author : Alex C. Matthews
File Size : 72.45 MB
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This delightful origami book has eleven original models designed by the author for all to enjoy. The subject matter is diverse ranging from sting rays to windmill squares. The models' difficulty levels stretch from simple to high intermediate, meaning that anyone can successfully use this book.

Above the Fold

Author : Rich Aviles
File Size : 31.24 MB
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Landing Page Optimization

Author : Tim Ash
File Size : 41.15 MB
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How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Guerrilla Film Marketing

Author : Robert G. Barnwell
File Size : 66.56 MB
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Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.

Murder Above the fold

Author : ReGina Welling
File Size : 50.22 MB
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When sister witches Mag and Clara Balefire stumble over the dead body of a local woman, they refuse to let the ruling of accidental death stand—not when they’re positive it was murder.. Digging deeper, secrets begin to surface and the sisters suspect some of the townsfolk aren’t as innocent as they appear. When they discover the killer might be someone close to the victim, they don’t know who to trust. As if that’s not enough, the local coven expects them to bring their cantankerous, ancient leader to heel, and she’s having none of it. Between solving two murders and keeping a mischievous, elderly witch with power to spare from wreaking havoc, moving to a small town isn’t quite what the Balefire sisters bargained for. If you like a good paranormal mystery with a heaping dollop of sarcasm and wit, you'll love this humorous magical story full of chaos and intrigue. Murder Above the Fold is the first book in theElder Witch paranormal cozy mystery series. This is a full-length, humorous mystery novel featuring paranormal characters.

Fold and Thrust Belts

Author : J.A. Hammerstein
File Size : 44.80 MB
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The outer parts of collision mountain belts are commonly represented by fold and thrust belts. Major advances in understanding these tectonic settings have arisen from regional studies that integrate diverse geological information in quests to find and produce hydrocarbons. Drilling has provided tests of subsurface forecasts, challenging interpretation strategies and structural models. This volume contains 19 papers that illustrate a diversity of methods and approaches together with case studies from Europe, the Middle East and the Asia-Pacific region. Collectively they show that appreciating diversity is key for developing better interpretations of complex geological structures in the subsurface – endeavours that span applications beyond the development of hydrocarbons.

Statutes of California

Author : California
File Size : 72.26 MB
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Anthropologie

Author :
File Size : 76.66 MB
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Tectonic and Structural Framework of the Zagros Fold Thrust Belt

Author : Ali Farzipour Saein
File Size : 35.24 MB
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The latest volume in the Developments in Structural Geology and Tectonics series from Elsevier, Tectonic and Structural Framework of the Zagros Fold–Thrust Belt is a collection of the most up-to date research and developments in the unique tectonic and structural geology of the Zagros. The Zagros fold–thrust belt is famous among geologists and is one of the most-studied terrains in the world. Because of its unique structures, the Zagros orogeny is challenging for many researchers and experts; this book is the essential reference that collates the newest data and fully explores that aspect. In addition, because the Zagros range is a potential source for hydrocarbons, it is of interest to petroleum geologists and exploration companies worldwide. This book is an essential, cutting-edge reference for oil companies, structural geologists, and students at both the undergraduate and postgraduate levels. Includes valuable new data about one of the most famous collisional mountain ranges in the world, the Zagros fold–thrust belts, as a guide for other collisional ranges such as the Himalaya, the Alps, and the Andes, as they share common fundamental deformation mechanisms Provides research from geologists across the world, with the goal of understanding the unique dynamics and kinematics of the Zagros range

Vocal Fold Paralysis

Author : Lucian Sulica
File Size : 44.94 MB
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Although the disease is not very often, every otorhinolaryngologist will experience some patients suffering from vocal fold paralysis. This is the first and unique book solely devoted to this topic. Offers step-by-step descriptions and evaluations of the materials and/or methods of well-established techniques and new therapeutic options and approaches. Written by leading experts: Blitzer is speaker of the American Academy of Otorhinolaryngology and Head and Neck Surgery (AAO-HNS); Sulica, also a speaker of the AAO-HNS, works in his department. Vocal Fold Paralysis is a clinically useful reference for evaluation and treatment, as well as a summary of current knowledge and investigational approaches.

Fold Your Own Origami Air Force

Author : Mark Bolitho
File Size : 61.27 MB
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The United States has the world's largest air force, with over 6,000 aircraft in service. This dynamic book uses origami, the Japanese art of paper folding, to take a look at some of the better known planes and cargo used by the men and women who serve in the United States Air Force. Clearly illustrated, step-by-step instructions take students through the process of folding their own origami aircraft, drawing special attention to the specific features that define these iconic planes. Students will use their newfound origami skills to fold bombers, jet fighters, cargo containers, and other airplanes and gear.

Decision Making in Vocal Fold Paralysis

Author : Milan R. Amin
File Size : 62.71 MB
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This guide brings thought leaders and master clinicians together to share their wisdom and expertise regarding clinical decisions surrounding unilateral and bilateral vocal fold paralysis. Designed as a what- to-do and why as opposed to a how-to guide, the authors detail the reasoning process from work up, through intervention, to post-treatment decision making. The text is organized around decision points in the management of vocal fold paralysis such as decisions in regard to timing, intervention, implants, reinnervation, drugs, voice therapy, and post-operative care. Individual chapters focus on specific steps in the process of evaluation and treatment, explore the decisions that can and should be made, and provide answers and direction for the reader. Authors explain the issues around the decision point and use their considerable experience to offer their opinion and as well as the thought process behind it. Decision Making in Vocal Fold Paralysis will be a useful guide for practitioners that deal with vocal fold paralysis, including otolaryngologists, general surgeons, neurologists, speech language pathologists, primary care physicians, and oncologists.

Paper Airplanes to Fold and Fly

Author : Dean Mackey
File Size : 89.78 MB
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Fold extraordinary paper airplanes and get the most fun out of flying them.

Above the Fold

Author : Rachel Scott McDaniel
File Size : 22.26 MB
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Her dream is the byline. His is to recapture her heart.

Above the Fold

Author : Raphael Baker
File Size : 88.22 MB
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Every day in America, millions of people are being laid off from their jobs. Countless others are forced to slave away at dead end jobs, praying that ends will meet. Others are stuck feeling that their current careers do not allow them to be who they really are. Even more people are being held back by their surroundings. Above the Fold is a motivational piece which will inspire you to evaluate your life and to make the necessary changes to achieve success. You will be compelled to leave the mediocrity behind and start being who you were called to be.