Beyond Digital  A Brand Approach For More Relevance

Beyond Digital A Brand Approach For More Relevance

Written by: Kai Platschke

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  • Publisher: Haufe-Lexware
  • Publish Date: 2017-09-12
  • ISBN-10: 9783648106570
  • ebook-beyond-digital-a-brand-approach-for-more-relevance.pdf
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Book Summary

!-- Generated by XStandard version 2.0.1.0 on 2017-11-02T10:52:01 -- Brands primarily have to develop a relevant relationship with people - independent of online or offline channels and short-lived marketing trends. With the Relevance Methodology, Kai Platschke offers a proven method for developing sustainable relationships with your customers. This makes your brand and its message digital-ready - without requiring you to take to Twitter or Snapchat yourself. The presented methodology is explained with numerous exercises and cases. Contents: A look back at the last 15 to 20 years of marketing The post-digital era The Relevance Methodology: framework and how-to Cases: including Dove, Red Bull, Coca-Cola Online working aids: Exercises for implementing the Relevance Methodology Templates Cases

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