Leading Edge Marketing Research

Leading Edge Marketing Research

Written by: Robert J. Kaden

  • Publisher: SAGE
  • Publish Date: 2011-11-09
  • ISBN-10: 9781412991315
  • ebook-leading-edge-marketing-research.pdf

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Book Summary

Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

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